Kayla Itsines Audience in United States

Kayla Itsines logo

Kayla Itsines has an estimated audience of 348,247 people in United States. 90.0% are female, 10.0% are male, average age 30.4. Top regions: California, New York, Texas. Top brand affinities: Product design, Urban horticulture, UK garage, Isometric exercise, Stamp collecting.

The average Kayla Itsines fan in United States is 30.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Urban horticulture, UK garage, with strongest over-indexing on Product design (5.55× the country average). Demographically, the Kayla Itsines audience skews more female with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Fitness

Demographics of Kayla Itsines fans

Demographic split for Kayla Itsines audience in United States
MetricValue
Female90.0%
Male10.0%
Average age30.4
Estimated audience size348,247

Audience persona

The typical Kayla Itsines fan in United States is more female, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Kayla Itsines in United States
RegionReachAffinity
California51,1111.33×
New York28,7741.48×
Texas28,3770.95×
Florida19,5650.83×
Illinois12,9201.11×
Pennsylvania12,6011.07×
North Carolina10,4861×
New Jersey9,8831.12×
Massachusetts9,8071.43×
Ohio9,3270.87×
Georgia9,2100.86×
Virginia9,0121.06×
Colorado9,0031.64×
Washington8,9941.29×
Michigan8,2930.91×
Arizona7,1081×
Tennessee6,4520.92×
Maryland5,8930.98×
Wisconsin5,3681.02×
Minnesota5,1841.04×
Indiana5,0790.8×
Oregon5,0041.25×
Missouri4,7940.85×
Utah4,7911.54×
Connecticut4,7661.36×
South Carolina4,3290.83×
Kentucky3,0400.7×
Oklahoma3,0400.79×
Louisiana2,9100.65×
Alabama2,7090.56×
Hawaii2,5891.73×
Nevada2,4970.74×
Iowa2,4510.85×
Kansas2,1080.77×
Idaho2,0651.18×
Washington, District of Columbia2,0371.95×
Arkansas1,7040.59×
Nebraska1,5410.88×
New Hampshire1,4201.04×
New Mexico1,3830.79×
Mississippi1,3540.47×
Maine1,2591.01×
Rhode Island1,1491.04×
Montana1,1351.17×
West Virginia8390.52×
South Dakota6800.84×
Vermont6561.07×
North Dakota5840.82×
Delaware5640.59×
Alaska5580.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kayla Itsines audience
BrandAffinityCategory
Product design5.55×Business & Career
Urban horticulture9.57×Home & Garden
UK garage10.54×Music & Radio
Isometric exercise11.96×Sports
Stamp collecting5.78×Home & Garden
9NEWS (KUSA)4.57×Movies & TV
Home equity1.81×Home & Garden
The Historian12.52×Literature
JDSU2.39×Business & Career
Kevin Murphy (screenwriter)10.45×Movies & TV
Bank account1.69×Business & Career
Mothercare2.1×Kids & Family
Jeep Wagoneer3.68×Cars & Mobility
Pro-Ject2.62×Music & Radio
Saving1.86×Business & Career
Ludo (board game)6.71×Games
Staycation1.95×Home & Garden
Berks County, Pennsylvania7.05×Travel & Leisure
Panama2.11×Travel & Leisure
Joshua Jackson2.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kayla Itsines audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.41
Healthy LifestyleBALANCE1.39
MindfulnessBALANCE1.34
Family OrientationCONSERVATISM1.34
Sports ActivityPOWER1.29
TraditionCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Kayla Itsines
CountryShare
United States38.9%
Australia11.1%
United Kingdom9.6%

See Kayla Itsines audiences in other countries

More Fitness audiences in United States

Frequently asked questions

How many fans does Kayla Itsines have in United States?

Kayla Itsines has an estimated audience of 348,247 people in United States, concentrated in California and New York.

What is the gender split and age of Kayla Itsines fans?

90.0% of Kayla Itsines fans are female, 10.0% are male, with an average age of 30.4 years.

Which brands do Kayla Itsines fans like most?

Kayla Itsines fans show strongest brand affinity for Product design (5.55×), Urban horticulture (9.57×), and UK garage (10.54×) over the country average.

Where do Kayla Itsines fans live in United States?

Kayla Itsines fans in United States are most concentrated in California (reach 51,111), New York (reach 28,774), and Texas (reach 28,377). These three regions account for the largest share of the active audience.

What other brands do Kayla Itsines fans also like?

Beyond Kayla Itsines itself, the audience over-indexes on Urban horticulture (9.57×), UK garage (10.54×), Isometric exercise (11.96×), and Stamp collecting (5.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kayla Itsines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.