Rascasse Audience Intelligence

Kayla Itsines Audience in United States

A data profile of the people who buy, follow and care about Kayla Itsines in United States — modelled from more than twelve digital signal sources. Kayla Itsines has an estimated audience of 347,145 people in United States.

#10among Fitness in United States#11156among Person in United States#4461in Sports

The average Kayla Itsines fan in United States is 30.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include British Museum, Tennis Warehouse, Daiso, with strongest over-indexing on British Museum (31.19× the country average).

Demographically, the Kayla Itsines audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Family Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kayla Itsines fan in United States is more female, around 30.4 years old, with strong Family Orientation tendencies and a notable affinity for British Museum.

Category: Sports · Type: Person · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kayla Itsines profile in United States.

Audience size
347K
in United States
Gender
90.0%♀
10.0% male
Age
30.4
average years
Country rank
#44813
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kayla Itsines fans

90.0% are female, 10.0% are male, average age 30.4.

Fig. 02

Gender split

90.0%
Female
10.0%
Male
Demographic split for Kayla Itsines audience in United States
MetricValue
Female90.0%
Male10.0%
Average age30.4
Estimated audience size347,145
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Kayla Itsines audience in United States
Age bracketShare%
16-1936%
20-2930%
30-3922%
40-499%
50+3%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Kayla Itsines audience comes from United States.

Worldwide audience distribution share by country for Kayla Itsines
CountryShare
United States37.8%
Australia10.9%
United Kingdom9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kayla Itsines audience in United States is strongest.

Fig. 05

Top regions by affinity

Kayla Itsines fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.61×
02Hawaii~2K1.52×
03New York~30K1.48×
04Utah~4K1.38×
05Colorado~8K1.37×
06Massachusetts~9K1.35×
07California~50K1.32×
08New Jersey~10K1.25×
09Connecticut~4K1.25×
10Washington~8K1.22×
11Idaho~2K1.11×
12Oregon~4K1.10×
13Maryland~6K1.08×
14Illinois~10K1.07×
15Minnesota~5K1.05×
16Pennsylvania~10K1.03×
17Montana<1K1.03×
18Virginia~9K1.02×
19Rhode Island~1K1.02×
20Wisconsin~5K1.01×
21New Hampshire~1K1.01×
22Vermont<1K1.01×
23Texas~30K0.99×
24Florida~20K0.99×
25Arizona~7K0.99×
26Maine~1K0.99×
27South Dakota<1K0.97×
28North Dakota<1K0.96×
29North Carolina~10K0.95×
30Alaska<1K0.95×
31Nebraska~2K0.93×
32Tennessee~6K0.91×
33Nevada~3K0.91×
34Michigan~8K0.90×
35Kansas~2K0.90×
36Delaware<1K0.90×
37Iowa~3K0.89×
38Georgia~9K0.88×
39New Mexico~2K0.88×
40West Virginia~1K0.88×
41Ohio~9K0.87×
42Missouri~5K0.86×
43South Carolina~5K0.86×
44Oklahoma~3K0.86×
45Arkansas~2K0.84×
46Mississippi~2K0.83×
47Indiana~5K0.82×
48Kentucky~4K0.82×
49Louisiana~4K0.80×
50Alabama~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Kayla Itsines, United States
0.78×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kayla Itsines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kayla Itsines audience
#·InterestCategoryAffinity×
01Tennis WarehouseShopping34.04×
02British MuseumArts & Culture31.19×
03LMC TruckCars & Mobility20.00×
04Tennis ExpressShopping20.00×
05DaisoFashion & Accessoires19.87×
06Tinker Bell (film series)Movies & TV16.41×
07Pep GuardiolaSports14.16×
08CurlingSports10.19×
09Fitness appSports8.53×
10Energy barFood & Beverages5.19×
11Google EarthInternet & Social Media4.33×
12Hair ExtensionsBeauty & Wellness3.61×
13Self careHealth3.34×
14Nordstrom rackFashion & Accessoires2.61×
15Britney SpearsMusic & Radio2.55×
16Trader Joe'sShopping1.76×
17HappinessHealth1.74×
18Physical fitnessSports1.58×
19Do it yourself (DIY)Home & Garden1.55×
20Macy'sShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kayla Itsines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kayla Itsines audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.69×
MindfulnessBALANCE1.67×
TraditionCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kayla Itsines audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
Early Adopter MentalityPOWER0.88×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kayla Itsines have in United States?

Kayla Itsines has an estimated audience of 347,145 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kayla Itsines fans?

90.0% of Kayla Itsines fans are female, 10.0% are male, with an average age of 30.4 years.

03

Which brands do Kayla Itsines fans like most?

Kayla Itsines fans show strongest brand affinity for British Museum (31.19×), Tennis Warehouse (34.04×), and Daiso (19.87×) over the country average.

04

Where do Kayla Itsines fans live in United States?

Kayla Itsines fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kayla Itsines fans also like?

Beyond Kayla Itsines itself, the audience over-indexes on Tennis Warehouse (34.04×), Daiso (19.87×), Self care (3.34×), and Tinker Bell (film series) (16.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kayla Itsines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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