Edinburgh Audience in Germany
Edinburgh has an estimated audience of 354,476 people in Germany. 57.9% are female, 42.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beauty, Redbreast (whiskey), Edinburgh Castle, Harry Potter, Sam Heughan.
The average Edinburgh fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beauty, Redbreast (whiskey), Edinburgh Castle, with strongest over-indexing on Beauty (2.16× the country average). Demographically, the Edinburgh audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Edinburgh fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 41.7 |
| Estimated audience size | 354,476 |
Audience persona
The typical Edinburgh fan in Germany is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Beauty.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,793 | 1.31× |
| Bayern | 62,850 | 1.1× |
| Baden-Württemberg | 54,139 | 1.12× |
| Niedersachsen | 34,754 | 1.01× |
| Hessen | 32,080 | 1.19× |
| Berlin | 22,335 | 1.41× |
| Rheinland-Pfalz | 16,514 | 0.93× |
| Sachsen | 15,601 | 0.9× |
| Schleswig-Holstein | 12,668 | 1× |
| Brandenburg | 10,414 | 0.95× |
| Hamburg | 10,059 | 1.26× |
| Thüringen | 6,955 | 0.77× |
| Sachsen-Anhalt | 6,240 | 0.68× |
| Mecklenburg-Vorpommern | 4,866 | 0.72× |
| Saarland | 3,105 | 0.71× |
| Bremen | 2,887 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty | 2.16× | Beauty & Wellness |
| Redbreast (whiskey) | 11.72× | Food & Beverages |
| Edinburgh Castle | 38.75× | Travel & Leisure |
| Harry Potter | 1.85× | Movies & TV |
| Sam Heughan | 9.57× | Movies & TV |
| The Gilded Age | 5.13× | Movies & TV |
| Lineage (video game) | 35.33× | Games |
| Berlin | 3.11× | Travel & Leisure |
| Tagesschau | 1.78× | Movies & TV |
| american psycho | 11.06× | Movies & TV |
| Charles Darwin | 14.47× | Business & Career |
| Spiegel Online | 1.84× | News |
| Downton Abbey | 5.13× | Movies & TV |
| Scottish Highlands | 8.16× | Travel & Leisure |
| University of Edinburgh | 27.08× | Business & Career |
| Leeds | 3.33× | Travel & Leisure |
| Scotland | 4.93× | Travel & Leisure |
| Google Maps | 1.78× | Internet & Social Media |
| Kino (band) | 3.1× | Music & Radio |
| Good Omens | 17.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.05 |
| Travelling | THRILL | 2 |
| Urban Lifestyle | OPEN | 1.56 |
| Sustainability | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.42 |
| Community Orientation | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 40.8% |
| United States | 14.3% |
| Australia | 3.6% |
See Edinburgh audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Edinburgh have in Germany?
Edinburgh has an estimated audience of 354,476 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Edinburgh fans?
57.9% of Edinburgh fans are female, 42.1% are male, with an average age of 41.7 years.
Which brands do Edinburgh fans like most?
Edinburgh fans show strongest brand affinity for Beauty (2.16×), Redbreast (whiskey) (11.72×), and Edinburgh Castle (38.75×) over the country average.
Where do Edinburgh fans live in Germany?
Edinburgh fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,793), Bayern (reach 62,850), and Baden-Württemberg (reach 54,139). These three regions account for the largest share of the active audience.
What other brands do Edinburgh fans also like?
Beyond Edinburgh itself, the audience over-indexes on Redbreast (whiskey) (11.72×), Edinburgh Castle (38.75×), Harry Potter (1.85×), and Sam Heughan (9.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Edinburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.