Rascasse Audience Intelligence

Edinburgh Audience in Germany

A data profile of the people who buy, follow and care about Edinburgh in Germany — modelled from more than twelve digital signal sources. Edinburgh has an estimated audience of 354,476 people in Germany.

#298among City in Germany#1415among POI in Germany#1227in Travel & Leisure

The average Edinburgh fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beauty, Redbreast (whiskey), Edinburgh Castle, with strongest over-indexing on Beauty (2.16× the country average).

Demographically, the Edinburgh audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Edinburgh fan in Germany is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Beauty.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edinburgh profile in Germany.

Audience size
354K
in Germany
Gender
57.9%♀
42.1% male
Age
41.7
average years
Country rank
#15372
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edinburgh fans

57.9% are female, 42.1% are male, average age 41.7.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Edinburgh audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age41.7
Estimated audience size354,476
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Edinburgh audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4926%
50+23%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Edinburgh audience comes from Germany.

Worldwide audience distribution share by country for Edinburgh
CountryShare
United Kingdom40.2%
United States14.1%
Australia3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edinburgh audience in Germany is strongest.

Fig. 05

Top regions by affinity

Edinburgh fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.32×
02Nordrhein-Westfalen~100K1.29×
03Hamburg~10K1.20×
04Hessen~30K1.18×
05Bayern~60K1.10×
06Baden-Württemberg~50K1.09×
07Niedersachsen~30K0.99×
08Schleswig-Holstein~10K0.98×
09Bremen~3K0.98×
10Rheinland-Pfalz~20K0.97×
11Brandenburg~10K0.95×
12Sachsen~20K0.90×
13Thüringen~7K0.81×
14Saarland~3K0.80×
15Mecklenburg-Vorpommern~5K0.75×
16Sachsen-Anhalt~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Edinburgh, Germany
0.73×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edinburgh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edinburgh audience
#·InterestCategoryAffinity×
01Edinburgh CastleTravel & Leisure38.75×
02Lineage (video game)Games35.33×
03University of EdinburghBusiness & Career27.08×
04Good OmensMovies & TV17.17×
05Charles DarwinBusiness & Career14.47×
06Redbreast (whiskey)Food & Beverages11.72×
07american psychoMovies & TV11.06×
08Sam HeughanMovies & TV9.57×
09Scottish HighlandsTravel & Leisure8.16×
10Caitriona BalfeFashion & Accessoires8.02×
11The Gilded AgeMovies & TV5.13×
12Downton AbbeyMovies & TV5.13×
13ScotlandTravel & Leisure4.93×
14LeedsTravel & Leisure3.33×
15BerlinTravel & Leisure3.11×
16Kino (band)Music & Radio3.10×
17BeautyBeauty & Wellness2.16×
18Harry PotterMovies & TV1.85×
19TagesschauMovies & TV1.78×
20Google MapsInternet & Social Media1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edinburgh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edinburgh audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.34×
Community OrientationOPEN1.32×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edinburgh audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Quality AwarenessPREMIUM0.79×
IndividualismJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edinburgh have in Germany?

Edinburgh has an estimated audience of 354,476 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Edinburgh fans?

57.9% of Edinburgh fans are female, 42.1% are male, with an average age of 41.7 years.

03

Which brands do Edinburgh fans like most?

Edinburgh fans show strongest brand affinity for Beauty (2.16×), Redbreast (whiskey) (11.72×), and Edinburgh Castle (38.75×) over the country average.

04

Where do Edinburgh fans live in Germany?

Edinburgh fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Edinburgh fans also like?

Beyond Edinburgh itself, the audience over-indexes on Redbreast (whiskey) (11.72×), Edinburgh Castle (38.75×), Sam Heughan (9.57×), and Harry Potter (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Edinburgh audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Edinburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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