Rascasse Audience Intelligence

Safe Haven (film) Audience in United States

A data profile of the people who buy, follow and care about Safe Haven (film) in United States — modelled from more than twelve digital signal sources. Safe Haven (film) has an estimated audience of 947,064 people in United States.

#33among Romance in United States#1951among Movie / TV Show / Series in United States#4489in Movies & TV

The average Safe Haven (film) fan in United States is 46.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include David Harbour, Good Will Hunting, Sam Heughan, with strongest over-indexing on David Harbour (25.2× the country average).

Demographically, the Safe Haven (film) audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Safe Haven (film) fan in United States is more female, around 46.9 years old, with strong Spirituality tendencies and a notable affinity for David Harbour.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safe Haven (film) profile in United States.

Audience size
947K
in United States
Gender
80.7%♀
19.3% male
Age
46.9
average years
Country rank
#24537
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Safe Haven (film) viewers

80.7% are female, 19.3% are male, average age 46.9.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for Safe Haven (film) audience in United States
MetricValue
Female80.7%
Male19.3%
Average age46.9
Estimated audience size947,064
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Safe Haven (film) audience in United States
Age bracketShare%
16-1912%
20-2910%
30-3911%
40-4920%
50+46%
Fig. 04

Worldwide distribution

36.1%

of the worldwide Safe Haven (film) audience comes from United States.

Worldwide audience distribution share by country for Safe Haven (film)
CountryShare
United States36.1%
Australia5.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safe Haven (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Safe Haven (film) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K3.17×
02Wisconsin~20K1.42×
03Oklahoma~10K1.41×
04North Carolina~30K1.40×
05Utah~10K1.38×
06Iowa~8K1.27×
07Arkansas~8K1.25×
08Tennessee~20K1.19×
09South Carolina~10K1.19×
10Idaho~5K1.14×
11Alabama~10K1.13×
12Minnesota~10K1.12×
13West Virginia~4K1.12×
14South Dakota~2K1.12×
15North Dakota~2K1.09×
16Indiana~20K1.08×
17Missouri~10K1.05×
18Kentucky~10K1.05×
19Mississippi~7K1.05×
20Kansas~7K1.05×
21Nebraska~4K1.04×
22Louisiana~10K1.02×
23Texas~70K0.96×
24Montana~2K0.96×
25Ohio~20K0.95×
26Michigan~20K0.93×
27Maine~3K0.91×
28Georgia~20K0.90×
29Illinois~20K0.89×
30Virginia~20K0.89×
31Connecticut~7K0.88×
32New Mexico~3K0.87×
33Arizona~10K0.86×
34Hawaii~3K0.84×
35Pennsylvania~20K0.83×
36New Hampshire~3K0.83×
37Florida~40K0.81×
38Alaska~1K0.81×
39Rhode Island~2K0.79×
40Nevada~6K0.78×
41Vermont~1K0.77×
42Delaware~2K0.76×
43Washington~10K0.74×
44Colorado~9K0.73×
45Maryland~10K0.72×
46New York~30K0.69×
47Massachusetts~10K0.67×
48Washington, District of Columbia~2K0.65×
49New Jersey~10K0.64×
50California~50K0.63×
Fig. 06

Affinity by region

Affinity by region — Safe Haven (film), United States
0.63×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Safe Haven (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Safe Haven (film) audience
#·InterestCategoryAffinity×
01Sam HeughanMovies & TV41.62×
02Ally McBealMovies & TV36.35×
0310 Cloverfield LaneMovies & TV34.57×
04Good Will HuntingMovies & TV31.25×
05Eyes Wide ShutMovies & TV29.65×
06David HarbourMovies & TV25.20×
07Jennifer's BodyMovies & TV20.00×
08Die HardMovies & TV20.00×
09Stephen LangMovies & TV20.00×
10House of Cards (U.S. TV series)Movies & TV20.00×
11Richard GereMovies & TV19.46×
12Sherlock (TV series)Movies & TV18.36×
13Brokeback MountainMovies & TV16.38×
14Revenge (TV series)Movies & TV15.79×
15Dennis QuaidMovies & TV15.39×
16La La Land (film)Movies & TV12.47×
17RomanticismPolitics & Society12.11×
18George ClooneyMovies & TV12.00×
19Obsessed (2009 film)Movies & TV11.29×
20Kat DenningsMovies & TV10.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Safe Haven (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Safe Haven (film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.02×
TraditionCONSERVATISM1.55×
Urban LifestyleOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Safe Haven (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Safe Haven (film) have in United States?

Safe Haven (film) has an estimated audience of 947,064 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Safe Haven (film) viewers?

80.7% of Safe Haven (film) fans are female, 19.3% are male, with an average age of 46.9 years.

03

Which brands do Safe Haven (film) fans like most?

Safe Haven (film) fans show strongest brand affinity for David Harbour (25.2×), Good Will Hunting (31.25×), and Sam Heughan (41.62×) over the country average.

04

Where do Safe Haven (film) fans live in United States?

Safe Haven (film) fans in United States are most concentrated in Texas (reach ~70K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Safe Haven (film) fans also like?

Beyond Safe Haven (film) itself, the audience over-indexes on Good Will Hunting (31.25×), Sam Heughan (41.62×), Eyes Wide Shut (29.65×), and Obsessed (2009 film) (11.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Romance audiences in United States

See Safe Haven (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Safe Haven (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →