Rascasse Audience Intelligence

Odin Audience in United States

A data profile of the people who buy, follow and care about Odin in United States — modelled from more than twelve digital signal sources. Odin has an estimated audience of 869,388 people in United States.

#9190among Topic in United States#1531in Politics & Society

The average Odin fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Role-playing, Britney Spears, Superman, with strongest over-indexing on Role-playing (30.88× the country average).

Demographically, the Odin audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Odin fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Role-playing.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Odin profile in United States.

Audience size
869K
in United States
Gender
33.8%♀
66.2% male
Age
38.2
average years
Country rank
#25970
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Odin fans

33.8% are female, 66.2% are male, average age 38.2.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Odin audience in United States
MetricValue
Female33.8%
Male66.2%
Average age38.2
Estimated audience size869,388
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Odin audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Odin audience comes from United States.

Worldwide audience distribution share by country for Odin
CountryShare
United States24.7%
Germany9.0%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Odin audience in United States is strongest.

Fig. 05

Top regions by affinity

Odin fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.27×
02Minnesota~20K1.26×
03Washington~20K1.25×
04North Dakota~2K1.25×
05California~100K1.22×
06West Virginia~5K1.18×
07Oregon~10K1.14×
08Kansas~8K1.14×
09Idaho~5K1.14×
10Maine~3K1.11×
11Missouri~20K1.09×
12Oklahoma~10K1.09×
13Utah~8K1.08×
14Kentucky~10K1.07×
15New Hampshire~4K1.07×
16Montana~3K1.06×
17Indiana~20K1.03×
18Arkansas~7K1.01×
19Iowa~7K1.01×
20Colorado~10K1.00×
21Nebraska~4K1.00×
22South Dakota~2K1.00×
23Michigan~20K0.98×
24Louisiana~10K0.98×
25Vermont~1K0.98×
26Illinois~30K0.97×
27Mississippi~7K0.96×
28Pennsylvania~30K0.95×
29Ohio~30K0.95×
30Virginia~20K0.95×
31Massachusetts~20K0.95×
32Wisconsin~10K0.95×
33Alabama~10K0.95×
34New York~50K0.94×
35Tennessee~20K0.94×
36New Mexico~4K0.94×
37North Carolina~20K0.92×
38Connecticut~8K0.92×
39Arizona~20K0.91×
40Nevada~8K0.91×
41Hawaii~3K0.91×
42Texas~70K0.90×
43Georgia~20K0.89×
44Rhode Island~2K0.89×
45South Carolina~10K0.85×
46Delaware~2K0.85×
47Florida~50K0.84×
48Maryland~10K0.84×
49New Jersey~20K0.80×
50Washington, District of Columbia~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Odin, United States
0.75×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Odin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Odin audience
#·InterestCategoryAffinity×
01Role-playingGames30.88×
02The HobbitMovies & TV7.42×
03Tom HardyMovies & TV7.32×
04Berlin WallTravel & Leisure6.18×
05The Lord of the RingsMovies & TV5.78×
06Magic: The GatheringGames5.19×
07Thrash metalMusic & Radio4.80×
08Assassin's CreedGames4.24×
09Goth subcultureFashion & Accessoires4.22×
10Henry CavillMovies & TV4.20×
11Graphic novelLiterature4.00×
12Britney SpearsMusic & Radio3.81×
13Drudge ReportSports2.95×
14Barnes & NobleLiterature2.79×
15New York PostNews2.56×
16GameStopGames2.39×
17Game of ThronesMovies & TV2.32×
18RedditInternet & Social Media1.70×
19SupermanMovies & TV1.66×
20PodcastMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Odin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Odin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.73×
ExtroversionTHRILL2.13×
IndividualismJOY1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Odin audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Family OrientationCONSERVATISM0.81×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Odin have in United States?

Odin has an estimated audience of 869,388 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Odin fans?

33.8% of Odin fans are female, 66.2% are male, with an average age of 38.2 years.

03

Which brands do Odin fans like most?

Odin fans show strongest brand affinity for Role-playing (30.88×), Britney Spears (3.81×), and Superman (1.66×) over the country average.

04

Where do Odin fans live in United States?

Odin fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Odin fans also like?

Beyond Odin itself, the audience over-indexes on Britney Spears (3.81×), Superman (1.66×), Tom Hardy (7.32×), and The Lord of the Rings (5.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Odin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Odin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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