Odin Audience in United States

Odin logo

Odin has an estimated audience of 869,388 people in United States. 33.8% are female, 66.2% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Car Seat Headrest, Product design, 3D printing, Natural rubber.

The average Odin fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Car Seat Headrest, Product design, with strongest over-indexing on Urban Outfitters (6.87× the country average). Demographically, the Odin audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Odin fans

Demographic split for Odin audience in United States
MetricValue
Female33.8%
Male66.2%
Average age38.2
Estimated audience size869,388

Audience persona

The typical Odin fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Odin in United States
RegionReachAffinity
California107,1421.12×
Texas70,4070.94×
Florida52,1330.89×
New York50,0011.03×
Pennsylvania28,6170.98×
Illinois28,4250.98×
Ohio25,3280.95×
Georgia24,9120.93×
North Carolina24,9050.95×
Washington24,8691.43×
Michigan23,0251.01×
Virginia20,9910.99×
New Jersey18,4670.84×
Arizona17,0660.96×
Massachusetts16,4950.96×
Indiana16,2741.02×
Minnesota16,1111.29×
Tennessee15,9820.92×
Colorado14,9871.09×
Missouri13,9881×
Oregon12,7531.28×
Maryland12,5310.84×
Wisconsin12,1870.93×
Kentucky11,7571.08×
Alabama10,8280.89×
Oklahoma10,7881.12×
South Carolina10,7520.82×
Louisiana10,0520.9×
Utah9,0661.16×
Connecticut8,2480.95×
Nevada7,9460.95×
Kansas7,4911.09×
Iowa6,9930.98×
Arkansas6,8710.96×
Mississippi5,9120.83×
Idaho5,0941.17×
West Virginia4,5871.13×
Nebraska4,1250.95×
New Mexico4,1140.94×
New Hampshire3,6491.07×
Maine3,5601.14×
Hawaii3,3770.9×
Montana2,5221.05×
Rhode Island2,4140.87×
Alaska2,3191.25×
Washington, District of Columbia2,0890.8×
North Dakota2,0761.16×
South Dakota1,7650.88×
Delaware1,7340.72×
Vermont1,4930.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Odin audience
BrandAffinityCategory
Urban Outfitters6.87×Shopping
Car Seat Headrest31.98×Music & Radio
Product design2.79×Business & Career
3D printing2.98×Technology & Electronics
Natural rubber1.91×Cars & Mobility
Winemaking4.17×Food & Beverages
Unique Gifts1.7×Shopping
Monogram2.68×Home & Garden
nbc chicago3.29×Movies & TV
Stamp collecting2.79×Home & Garden
Pro-Ject2.31×Music & Radio
UK garage2.84×Music & Radio
Birthday Gifts1.67×Kids & Family
ABC 7 Chicago2.15×Movies & TV
Magazine (band)3.03×Music & Radio
WESH2.25×Movies & TV
IS (Infinite Stratos)1.58×Literature
Sailor1.81×Travel & Leisure
Electrolyte1.72×Health
Emilio Estefan5.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Odin audience
TraitClusterScore
PatriotismCONSERVATISM4.62
ExtroversionTHRILL2.25
MindfulnessBALANCE1.61
IndividualismJOY1.45
TraditionCONSERVATISM1.37
Risk AppetiteTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Odin
CountryShare
United States24.9%
Germany9.0%
United Kingdom5.9%

See Odin audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Odin have in United States?

Odin has an estimated audience of 869,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Odin fans?

33.8% of Odin fans are female, 66.2% are male, with an average age of 38.2 years.

Which brands do Odin fans like most?

Odin fans show strongest brand affinity for Urban Outfitters (6.87×), Car Seat Headrest (31.98×), and Product design (2.79×) over the country average.

Where do Odin fans live in United States?

Odin fans in United States are most concentrated in California (reach 107,142), Texas (reach 70,407), and Florida (reach 52,133). These three regions account for the largest share of the active audience.

What other brands do Odin fans also like?

Beyond Odin itself, the audience over-indexes on Car Seat Headrest (31.98×), Product design (2.79×), 3D printing (2.98×), and Natural rubber (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Odin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.