Odin Audience in Germany
Odin has an estimated audience of 315,517 people in Germany. 34.0% are female, 66.0% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Schleswig-Holstein. Top brand affinities: Gov.uk, KLIX (AM), Loincloth, Golden Gate, Alaska.
The average Odin fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Schleswig-Holstein. Top brand affinities include Gov.uk, KLIX (AM), Loincloth, with strongest over-indexing on Gov.uk (14.95× the country average). Demographically, the Odin audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Odin fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 38.5 |
| Estimated audience size | 315,517 |
Audience persona
The typical Odin fan in Germany is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Gov.uk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,479 | 0.88× |
| Bayern | 37,791 | 0.75× |
| Schleswig-Holstein | 33,262 | 2.94× |
| Baden-Württemberg | 32,250 | 0.75× |
| Niedersachsen | 25,943 | 0.85× |
| Hessen | 20,978 | 0.87× |
| Sachsen | 15,149 | 0.98× |
| Berlin | 12,432 | 0.88× |
| Rheinland-Pfalz | 12,015 | 0.76× |
| Brandenburg | 8,618 | 0.88× |
| Thüringen | 8,051 | 1× |
| Sachsen-Anhalt | 7,599 | 0.93× |
| Hamburg | 6,958 | 0.98× |
| Mecklenburg-Vorpommern | 6,244 | 1.04× |
| Saarland | 2,867 | 0.74× |
| Bremen | 2,133 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gov.uk | 14.95× | Politics & Society |
| KLIX (AM) | 6.21× | Music & Radio |
| Loincloth | 6.7× | Fashion & Accessoires |
| Golden Gate | 12.68× | Games |
| Alaska | 7.77× | Travel & Leisure |
| Jura Mountains | 11.64× | Travel & Leisure |
| Sailor | 9.69× | Travel & Leisure |
| Unique Gifts | 2.71× | Shopping |
| Haberler | 2.44× | News |
| Tuscany | 8.34× | Travel & Leisure |
| Dog breed | 1.59× | Pets & Animals |
| Grimma | 12.82× | Travel & Leisure |
| Birthday Gifts | 2.48× | Kids & Family |
| Minnesota | 8.7× | Travel & Leisure |
| Car Seat Headrest | 35.03× | Music & Radio |
| Personalised Gifts | 2.55× | Home & Garden |
| Coba | 14.9× | Travel & Leisure |
| Corona (band) | 2.81× | Music & Radio |
| Urban Outfitters | 1.8× | Shopping |
| The Client (1994 film) | 7.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.85 |
| Pet Ownership | JOY | 1.64 |
| Extroversion | THRILL | 1.53 |
| Tradition | CONSERVATISM | 1.35 |
| Need for Security | CONSERVATISM | 1.15 |
| Spirituality | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Germany | 9.0% |
| United Kingdom | 5.9% |
See Odin audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Odin have in Germany?
Odin has an estimated audience of 315,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Odin fans?
34.0% of Odin fans are female, 66.0% are male, with an average age of 38.5 years.
Which brands do Odin fans like most?
Odin fans show strongest brand affinity for Gov.uk (14.95×), KLIX (AM) (6.21×), and Loincloth (6.7×) over the country average.
Where do Odin fans live in Germany?
Odin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,479), Bayern (reach 37,791), and Schleswig-Holstein (reach 33,262). These three regions account for the largest share of the active audience.
What other brands do Odin fans also like?
Beyond Odin itself, the audience over-indexes on KLIX (AM) (6.21×), Loincloth (6.7×), Golden Gate (12.68×), and Alaska (7.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Odin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.