Rascasse Audience Intelligence

Odin Audience in Germany

A data profile of the people who buy, follow and care about Odin in Germany — modelled from more than twelve digital signal sources. Odin has an estimated audience of 315,517 people in Germany.

#5993among Topic in Germany#821in Politics & Society

The average Odin fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Schleswig-Holstein.

Top brand affinities include Scooby-Doo, Oblivion (2013 film), Ragnarök, with strongest over-indexing on Scooby-Doo (20× the country average).

Demographically, the Odin audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Odin fan in Germany is more male, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Odin profile in Germany.

Audience size
316K
in Germany
Gender
34.0%♀
66.0% male
Age
38.5
average years
Country rank
#16695
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Odin fans

34.0% are female, 66.0% are male, average age 38.5.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Odin audience in Germany
MetricValue
Female34.0%
Male66.0%
Average age38.5
Estimated audience size315,517
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Odin audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3925%
40-4925%
50+12%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Odin audience comes from Germany.

Worldwide audience distribution share by country for Odin
CountryShare
United States24.7%
Germany9.0%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Odin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Odin fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K3.01×
02Sachsen-Anhalt~8K1.04×
03Mecklenburg-Vorpommern~6K1.04×
04Thüringen~8K1.01×
05Sachsen~10K0.95×
06Hamburg~7K0.95×
07Brandenburg~9K0.88×
08Bremen~2K0.85×
09Nordrhein-Westfalen~60K0.84×
10Hessen~20K0.84×
11Niedersachsen~30K0.83×
12Berlin~10K0.82×
13Saarland~3K0.81×
14Rheinland-Pfalz~10K0.77×
15Bayern~40K0.73×
16Baden-Württemberg~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Odin, Germany
0.73×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Odin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Odin audience
#·InterestCategoryAffinity×
01RagnarökPolitics & Society46.22×
02Role-playingGames29.76×
03Scooby-DooMovies & TV20.00×
04Oblivion (2013 film)Movies & TV20.00×
05Austin Powers (film series)Movies & TV20.00×
06Hawaii Five-OMovies & TV20.00×
07Descendants (2015 film)Movies & TV20.00×
08Mars Attacks!Movies & TV20.00×
09The EqualizerMovies & TV18.66×
10ALF (TV series)Movies & TV17.40×
11HeavysaurusMusic & Radio14.99×
12SpaceballsMovies & TV14.19×
13Ghostbusters (franchise)Movies & TV12.20×
14Amy AdamsMovies & TV11.99×
15Person of Interest (TV series)Movies & TV9.99×
16Vikings (TV series)Movies & TV9.69×
17Jason MomoaMovies & TV5.65×
18Junge FreiheitNews4.92×
19TagesschauMovies & TV2.26×
20Harry PotterMovies & TV1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Odin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Odin audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.14×
PatriotismCONSERVATISM2.08×
Pet OwnershipJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Odin audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.70×
Design AffinityPREMIUM0.72×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Odin have in Germany?

Odin has an estimated audience of 315,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Odin fans?

34.0% of Odin fans are female, 66.0% are male, with an average age of 38.5 years.

03

Which brands do Odin fans like most?

Odin fans show strongest brand affinity for Scooby-Doo (20×), Oblivion (2013 film) (20×), and Ragnarök (46.22×) over the country average.

04

Where do Odin fans live in Germany?

Odin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Schleswig-Holstein (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Odin fans also like?

Beyond Odin itself, the audience over-indexes on Oblivion (2013 film) (20×), Ragnarök (46.22×), Role-playing (29.76×), and Austin Powers (film series) (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Odin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Odin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →