Super Smash Bros. Melee Audience in United States

Super Smash Bros. Melee logo

Super Smash Bros. Melee has an estimated audience of 434,002 people in United States. 29.0% are female, 71.0% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Personalised Gifts, Hope For Paws, Cullman County, Alabama, Car Seat Headrest, MULIA.

The average Super Smash Bros. Melee fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Personalised Gifts, Hope For Paws, Cullman County, Alabama, with strongest over-indexing on Personalised Gifts (16.37× the country average). Demographically, the Super Smash Bros. Melee audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Super Smash Bros. Melee fans

Demographic split for Super Smash Bros. Melee audience in United States
MetricValue
Female29.0%
Male71.0%
Average age31.7
Estimated audience size434,002

Audience persona

The typical Super Smash Bros. Melee fan in United States is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Personalised Gifts.

Top regions in United States

Top regions ranked by reach for Super Smash Bros. Melee in United States
RegionReachAffinity
California62,0691.3×
Texas41,1221.1×
Florida28,2570.96×
New York26,3601.09×
Illinois16,2131.12×
Pennsylvania15,7401.08×
Ohio14,2071.06×
Georgia13,3711×
North Carolina12,9820.99×
New Jersey12,9701.18×
Michigan12,5371.1×
Washington11,2671.29×
Virginia10,8161.02×
Arizona9,8681.11×
Indiana9,8221.24×
Massachusetts8,4970.99×
Tennessee8,3820.96×
Missouri7,6251.09×
Maryland7,5011.01×
Minnesota7,0061.13×
Wisconsin6,8181.04×
Colorado6,3100.92×
Kentucky6,3001.16×
Oregon5,9591.2×
South Carolina5,8210.89×
Oklahoma5,6131.16×
Louisiana5,3040.95×
Alabama5,2590.87×
Utah4,9181.27×
Nevada4,7791.14×
Connecticut4,7061.08×
Kansas3,7661.1×
Arkansas3,7561.05×
Iowa3,7561.05×
Mississippi2,9430.82×
Idaho2,4341.12×
Nebraska2,0900.96×
West Virginia1,8970.94×
New Mexico1,7370.8×
New Hampshire1,5890.93×
Hawaii1,4270.76×
Maine1,3530.87×
Rhode Island1,3480.98×
Washington, District of Columbia1,0150.78×
Delaware9330.78×
Montana8450.7×
Alaska8400.91×
South Dakota7430.74×
North Dakota7130.8×
Vermont5940.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super Smash Bros. Melee audience
BrandAffinityCategory
Personalised Gifts16.37×Home & Garden
Hope For Paws58.89×Pets & Animals
Cullman County, Alabama30.71×Travel & Leisure
Car Seat Headrest37.02×Music & Radio
MULIA25.21×Travel & Leisure
Monogram5.28×Home & Garden
JDSU3.16×Business & Career
Google Photos2.47×Technology & Electronics
Berenstain Bears8.03×Literature
Captain America (1990 film)4.06×Movies & TV
University of Toledo Medical Center36.97×Business & Career
Justice2.39×Politics & Society
Elsword12.74×Games
Nebraska Cornhuskers6.36×Sports
Holt Renfrew9.69×Shopping
Zach Ertz5.19×Sports
Gordita6.58×Food & Beverages
Eyelashes Regrow9.37×Beauty & Wellness
College of the Holy Cross8.76×Business & Career
Christmas Gifts2.97×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super Smash Bros. Melee audience
TraitClusterScore
Early Adopter MentalityPOWER1.49
LGBTQ+ IdentityOPEN1.37
Social Media UsageJOY1.22
Risk AppetiteTHRILL1.09
ExtroversionTHRILL1.02
Community OrientationOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Super Smash Bros. Melee
CountryShare
United States29.2%
India9.5%
Italy7.9%

See Super Smash Bros. Melee audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Super Smash Bros. Melee have in United States?

Super Smash Bros. Melee has an estimated audience of 434,002 people in United States, concentrated in California and Texas.

What is the gender split and age of Super Smash Bros. Melee fans?

29.0% of Super Smash Bros. Melee fans are female, 71.0% are male, with an average age of 31.7 years.

Which brands do Super Smash Bros. Melee fans like most?

Super Smash Bros. Melee fans show strongest brand affinity for Personalised Gifts (16.37×), Hope For Paws (58.89×), and Cullman County, Alabama (30.71×) over the country average.

Where do Super Smash Bros. Melee fans live in United States?

Super Smash Bros. Melee fans in United States are most concentrated in California (reach 62,069), Texas (reach 41,122), and Florida (reach 28,257). These three regions account for the largest share of the active audience.

What other brands do Super Smash Bros. Melee fans also like?

Beyond Super Smash Bros. Melee itself, the audience over-indexes on Hope For Paws (58.89×), Cullman County, Alabama (30.71×), Car Seat Headrest (37.02×), and MULIA (25.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Smash Bros. Melee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.