Rascasse Audience Intelligence

Mythology Audience in United States

A data profile of the people who buy, follow and care about Mythology in United States — modelled from more than twelve digital signal sources. Mythology has an estimated audience of 14,102,290 people in United States.

#1682among Topic in United States#103in Health

The average Mythology fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vikings (TV series), Folklore, Genetics, with strongest over-indexing on Vikings (TV series) (14.17× the country average).

Demographically, the Mythology audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mythology fan in United States is more female, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Vikings (TV series).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mythology profile in United States.

Audience size
14.1M
in United States
Gender
57.9%♀
42.1% male
Age
40.6
average years
Country rank
#2495
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mythology fans

57.9% are female, 42.1% are male, average age 40.6.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Mythology audience in United States
MetricValue
Female57.9%
Male42.1%
Average age40.6
Estimated audience size14,102,290
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Mythology audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Mythology audience comes from United States.

Worldwide audience distribution share by country for Mythology
CountryShare
United States23.1%
India6.1%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mythology audience in United States is strongest.

Fig. 05

Top regions by affinity

Mythology fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.25×
02Texas~1.5M1.22×
03Georgia~500K1.19×
04Oklahoma~200K1.19×
05Hawaii~70K1.15×
06Nevada~200K1.14×
07Kentucky~200K1.11×
08Mississippi~100K1.11×
09South Dakota~40K1.11×
10Alabama~200K1.10×
11West Virginia~70K1.10×
12Florida~1M1.09×
13North Carolina~500K1.08×
14Arizona~300K1.08×
15New Mexico~80K1.08×
16Tennessee~300K1.06×
17Louisiana~200K1.06×
18Arkansas~100K1.06×
19Montana~40K1.06×
20New Jersey~400K1.04×
21Maryland~300K1.04×
22Missouri~200K1.04×
23South Carolina~200K1.04×
24Utah~100K1.04×
25Alaska~30K1.04×
26Virginia~300K1.02×
27Kansas~100K1.02×
28Pennsylvania~500K1.01×
29Michigan~400K1.00×
30Idaho~70K1.00×
31Washington~300K0.99×
32Indiana~300K0.99×
33Colorado~200K0.98×
34New York~800K0.97×
35Ohio~400K0.97×
36Delaware~40K0.96×
37Illinois~400K0.95×
38Rhode Island~40K0.95×
39Oregon~200K0.94×
40Nebraska~70K0.94×
41Connecticut~100K0.93×
42Maine~50K0.91×
43Minnesota~200K0.90×
44North Dakota~30K0.90×
45Wisconsin~200K0.88×
46Iowa~100K0.88×
47Massachusetts~200K0.83×
48Vermont~20K0.81×
49New Hampshire~40K0.79×
50Washington, District of Columbia~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Mythology, United States
0.69×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mythology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mythology audience
#·InterestCategoryAffinity×
01Vikings (TV series)Movies & TV14.17×
02FolklorePolitics & Society5.14×
03Children's literatureLiterature3.76×
04FunkoKids & Family3.21×
05Web serverTechnology & Electronics3.13×
06Multi-toolHome & Garden2.76×
07LumberHome & Garden2.64×
08Non-alcoholic beverageFood & Beverages2.29×
09GeneticsKids & Family2.13×
10Bass guitarMusic & Radio1.97×
11Britney SpearsMusic & Radio1.97×
12CarpentryHome & Garden1.96×
13Talk radioMusic & Radio1.93×
14NostalgiaHome & Garden1.77×
15DonationBusiness & Career1.69×
16Planet FitnessSports1.67×
17Subscription business modelShopping1.59×
18TraditionPolitics & Society1.55×
19ThanksgivingKids & Family1.54×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mythology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mythology audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.56×
PatriotismCONSERVATISM1.72×
SpiritualityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mythology audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mythology have in United States?

Mythology has an estimated audience of 14,102,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mythology fans?

57.9% of Mythology fans are female, 42.1% are male, with an average age of 40.6 years.

03

Which brands do Mythology fans like most?

Mythology fans show strongest brand affinity for Vikings (TV series) (14.17×), Folklore (5.14×), and Genetics (2.13×) over the country average.

04

Where do Mythology fans live in United States?

Mythology fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Mythology fans also like?

Beyond Mythology itself, the audience over-indexes on Folklore (5.14×), Genetics (2.13×), Planet Fitness (1.67×), and Bass guitar (1.97×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mythology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mythology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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