Mythology Audience in United States

Mythology has an estimated audience of 14,102,290 people in United States. 57.9% are female, 42.1% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Vikings (TV series), Microblogging, Horoscope.

The average Mythology fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Vikings (TV series), with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Mythology audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Mythology fans

Demographic split for Mythology audience in United States
MetricValue
Female57.9%
Male42.1%
Average age40.6
Estimated audience size14,102,290

Audience persona

The typical Mythology fan in United States is more female, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Mythology in United States
RegionReachAffinity
California2,184,3641.41×
Texas1,653,4441.36×
Florida1,176,0261.23×
New York837,6721.06×
Georgia554,3931.28×
Pennsylvania483,3561.02×
North Carolina475,7801.12×
Illinois469,7451×
Ohio409,4420.94×
New Jersey398,2521.11×
Michigan377,0651.02×
Virginia366,2821.07×
Arizona338,0861.17×
Tennessee301,2741.06×
Washington289,6771.02×
Maryland269,5761.11×
Indiana261,6341.02×
Massachusetts234,7130.84×
Missouri227,4041×
Colorado224,5591.01×
South Carolina216,1811.02×
Alabama205,9151.05×
Louisiana197,4711.09×
Kentucky189,7141.07×
Minnesota187,3560.93×
Wisconsin184,7950.87×
Oklahoma180,1311.15×
Nevada168,9111.24×
Oregon152,1740.94×
Connecticut134,8590.95×
Mississippi130,6961.12×
Utah125,2330.99×
Arkansas120,1581.03×
Kansas107,9360.97×
Iowa98,2250.85×
New Mexico75,2351.06×
Hawaii74,3091.23×
West Virginia72,2291.1×
Nebraska62,4710.88×
Idaho62,3960.88×
Rhode Island42,7800.95×
New Hampshire40,3160.73×
Maine38,6210.76×
Delaware37,0340.95×
Montana36,7960.94×
Washington, District of Columbia27,5690.65×
Alaska26,6500.88×
South Dakota24,4690.75×
North Dakota22,4760.78×
Vermont15,7090.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mythology audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Vikings (TV series)11.95×Movies & TV
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Folklore5.57×Politics & Society
Charles, Prince of Wales18.87×Politics & Society
Day trading8.44×Business & Career
Planet Fitness2.76×Sports
Bass guitar3.29×Music & Radio
Pet insurance10.6×Pets & Animals
Whole grain9.11×Food & Beverages
Clarinet5.46×Music & Radio
Blended whiskey7.12×Food & Beverages
Critical illness insurance10.55×Business & Career
Saxophone5.22×Music & Radio
Glam rock11.3×Music & Radio
Hobby Lobby2.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mythology audience
TraitClusterScore
TraditionCONSERVATISM2.63
Risk AppetiteTHRILL1.91
ExtroversionTHRILL1.54
SpiritualityBALANCE1.4
Luxury OrientationPREMIUM1.36
PatriotismCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Mythology
CountryShare
United States23.1%
India6.1%
Italy5.7%

See Mythology audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Mythology have in United States?

Mythology has an estimated audience of 14,102,290 people in United States, concentrated in California and Texas.

What is the gender split and age of Mythology fans?

57.9% of Mythology fans are female, 42.1% are male, with an average age of 40.6 years.

Which brands do Mythology fans like most?

Mythology fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Vikings (TV series) (11.95×) over the country average.

Where do Mythology fans live in United States?

Mythology fans in United States are most concentrated in California (reach 2,184,364), Texas (reach 1,653,444), and Florida (reach 1,176,026). These three regions account for the largest share of the active audience.

What other brands do Mythology fans also like?

Beyond Mythology itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Vikings (TV series) (11.95×), Microblogging (12.67×), and Horoscope (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mythology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.