A data profile of the people who buy, follow and care about Mythology in India — modelled from more than twelve digital signal sources. Mythology has an estimated audience of 3,708,432 people in India.
Mythology has an estimated audience of 3,708,432 people in India. 32.1% are female, 67.9% are male, average age 32.0. Top brand affinities: Game of Thrones, Internet celebrity, England cricket team, Pakistan national cricket team, Rohit Sharma.
Top brand affinities include Game of Thrones, Internet celebrity, England cricket team, with strongest over-indexing on Game of Thrones (1.96× the country average).
Demographically, the Mythology audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Mythology fan in India is more male, around 32.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Game of Thrones.
The key figures that characterise the Mythology profile in India.
32.1% are female, 67.9% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 32.0 |
| Estimated audience size | 3,708,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Mythology audience comes from India.
| Country | Share |
|---|---|
| United States | 23.1% |
| India | 6.1% |
| Italy | 5.7% |
The strongest cross-interests of the Mythology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.40× | ||
| 02 | Sewing machine | Home & Garden | 2.22× | ||
| 03 | Modern art | Arts & Culture | 2.17× | ||
| 04 | Abstract art | Arts & Culture | 2.07× | ||
| 05 | Game of Thrones | Movies & TV | 1.96× | ||
| 06 | England cricket team | Sports | 1.91× | ||
| 07 | Internet celebrity | Internet & Social Media | 1.90× | ||
| 08 | Hindustan | Politics & Society | 1.88× | ||
| 09 | BSE SENSEX | Business & Career | 1.86× | ||
| 10 | Pakistan national cricket team | Sports | 1.78× | ||
| 11 | Big Bash League | Sports | 1.77× | ||
| 12 | Embroidery | Home & Garden | 1.76× | ||
| 13 | NDTV | Movies & TV | 1.64× | ||
| 14 | Innovation | Business & Career | 1.64× | ||
| 15 | Ranveer Singh | Movies & TV | 1.60× | ||
| 16 | Master of Business Administration | Business & Career | 1.60× | ||
| 17 | Activism | Politics & Society | 1.58× | ||
| 18 | Amitabh Bachchan | Movies & TV | 1.54× | ||
| 19 | Mutual fund | Business & Career | 1.52× | ||
| 20 | Rohit Sharma | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.54× | |
| Tradition | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mythology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.