Rascasse Audience Intelligence

North Carolina Audience in Germany

A data profile of the people who buy, follow and care about North Carolina in Germany — modelled from more than twelve digital signal sources. North Carolina has an estimated audience of 357,541 people in Germany.

#146among Region in Germany#1403among POI in Germany#1219in Travel & Leisure

The average North Carolina fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Casey Affleck, Gwendoline Christie, CNN, with strongest over-indexing on Casey Affleck (20× the country average).

Demographically, the North Carolina audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical North Carolina fan in Germany is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Casey Affleck.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Carolina profile in Germany.

Audience size
358K
in Germany
Gender
48.4%♀
51.6% male
Age
40.6
average years
Country rank
#15272
POI in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Carolina fans

48.4% are female, 51.6% are male, average age 40.6.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for North Carolina audience in Germany
MetricValue
Female48.4%
Male51.6%
Average age40.6
Estimated audience size357,541
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the North Carolina audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

0.7%

of the worldwide North Carolina audience comes from Germany.

Worldwide audience distribution share by country for North Carolina
CountryShare
United States81.5%
United Kingdom2.7%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Carolina audience in Germany is strongest.

Fig. 05

Top regions by affinity

North Carolina fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.26×
02Bayern~70K1.21×
03Baden-Württemberg~60K1.14×
04Rheinland-Pfalz~20K1.12×
05Berlin~20K1.10×
06Hamburg~9K1.10×
07Bremen~3K1.06×
08Schleswig-Holstein~10K1.03×
09Nordrhein-Westfalen~80K1.02×
10Niedersachsen~30K0.99×
11Sachsen~20K0.89×
12Brandenburg~10K0.88×
13Sachsen-Anhalt~8K0.85×
14Thüringen~8K0.84×
15Mecklenburg-Vorpommern~6K0.82×
16Saarland~4K0.82×
Fig. 06

Affinity by region

Affinity by region — North Carolina, Germany
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Carolina audience
#·InterestCategoryAffinity×
01Florida KeysTravel & Leisure23.08×
02Casey AffleckMovies & TV20.00×
03Gwendoline ChristieMovies & TV16.97×
04Chadwick BosemanMovies & TV13.38×
05Vincent CasselMovies & TV11.08×
06Hugh JackmanMovies & TV10.10×
07OzarksMovies & TV9.25×
08CNNMovies & TV9.00×
09Narciso RodriguezFashion & Accessoires7.41×
10Mel GibsonMovies & TV6.88×
11HertzCars & Mobility6.14×
12Jimmy KimmelMovies & TV6.01×
13VotingPolitics & Society5.17×
14Crime fictionLiterature3.95×
15Jason MomoaMovies & TV3.78×
16HugendubelShopping2.59×
17CanadaTravel & Leisure2.17×
18Michael JacksonMusic & Radio2.14×
19TagesschauMovies & TV1.76×
20Müller (company)Food & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Carolina audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.92×
Risk AppetiteTHRILL1.82×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Carolina audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
CreativityOPEN0.88×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Carolina have in Germany?

North Carolina has an estimated audience of 357,541 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of North Carolina fans?

48.4% of North Carolina fans are female, 51.6% are male, with an average age of 40.6 years.

03

Which brands do North Carolina fans like most?

North Carolina fans show strongest brand affinity for Casey Affleck (20×), Gwendoline Christie (16.97×), and CNN (9×) over the country average.

04

Where do North Carolina fans live in Germany?

North Carolina fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do North Carolina fans also like?

Beyond North Carolina itself, the audience over-indexes on Gwendoline Christie (16.97×), CNN (9×), Florida Keys (23.08×), and Hugh Jackman (10.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See North Carolina audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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