North Carolina Audience in Germany
North Carolina has an estimated audience of 357,541 people in Germany. 48.4% are female, 51.6% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Israel, Preacher (comics), Unique Gifts, Product design.
The average North Carolina fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Israel, Preacher (comics), with strongest over-indexing on Medieval fantasy (16.96× the country average). Demographically, the North Carolina audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of North Carolina fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 40.6 |
| Estimated audience size | 357,541 |
Audience persona
The typical North Carolina fan in Germany is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,475 | 1.04× |
| Bayern | 72,623 | 1.26× |
| Baden-Württemberg | 56,547 | 1.16× |
| Niedersachsen | 35,730 | 1.03× |
| Hessen | 35,307 | 1.3× |
| Rheinland-Pfalz | 20,869 | 1.16× |
| Berlin | 19,097 | 1.19× |
| Sachsen | 15,786 | 0.9× |
| Schleswig-Holstein | 13,712 | 1.07× |
| Brandenburg | 9,651 | 0.87× |
| Hamburg | 9,426 | 1.17× |
| Thüringen | 7,074 | 0.78× |
| Sachsen-Anhalt | 6,424 | 0.69× |
| Mecklenburg-Vorpommern | 5,293 | 0.78× |
| Bremen | 3,203 | 1.05× |
| Saarland | 2,429 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 16.96× | Literature |
| Israel | 3.02× | Travel & Leisure |
| Preacher (comics) | 9.79× | Literature |
| Unique Gifts | 1.91× | Shopping |
| Product design | 1.89× | Business & Career |
| Esra Erol | 6.36× | Movies & TV |
| Mechanic | 2.36× | Cars & Mobility |
| Christmas Gift | 1.86× | Kids & Family |
| Kodi (software) | 3.11× | Technology & Electronics |
| JDSU | 3.38× | Business & Career |
| Birthday Gifts | 1.7× | Kids & Family |
| Stradivarius | 1.56× | Shopping |
| Škoda Kodiaq | 1.87× | Cars & Mobility |
| Buying a House | 5.48× | Home & Garden |
| Este, Veneto | 2.21× | Travel & Leisure |
| Cynthia Erivo | 3.55× | Movies & TV |
| Elgato Gaming | 7.06× | Games |
| Corona (band) | 1.93× | Music & Radio |
| Nationality | 2.26× | Politics & Society |
| Kippah | 3.51× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.4 |
| Extroversion | THRILL | 1.83 |
| Risk Appetite | THRILL | 1.81 |
| Pet Ownership | JOY | 1.64 |
| Community Orientation | OPEN | 1.62 |
| Travelling | THRILL | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.5% |
| United Kingdom | 2.7% |
| Canada | 2.2% |
See North Carolina audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does North Carolina have in Germany?
North Carolina has an estimated audience of 357,541 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of North Carolina fans?
48.4% of North Carolina fans are female, 51.6% are male, with an average age of 40.6 years.
Which brands do North Carolina fans like most?
North Carolina fans show strongest brand affinity for Medieval fantasy (16.96×), Israel (3.02×), and Preacher (comics) (9.79×) over the country average.
Where do North Carolina fans live in Germany?
North Carolina fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,475), Bayern (reach 72,623), and Baden-Württemberg (reach 56,547). These three regions account for the largest share of the active audience.
What other brands do North Carolina fans also like?
Beyond North Carolina itself, the audience over-indexes on Israel (3.02×), Preacher (comics) (9.79×), Unique Gifts (1.91×), and Product design (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.