Culture of the United Kingdom Audience in Germany

Culture of the United Kingdom logo

Culture of the United Kingdom has an estimated audience of 308,818 people in Germany. 52.7% are female, 47.3% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Metamorphoses, Minestrone, Natural rubber, Artistic inspiration.

The average Culture of the United Kingdom fan in Germany is 46.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Metamorphoses, Minestrone, with strongest over-indexing on Progressive rock (4.6× the country average). Demographically, the Culture of the United Kingdom audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Culture

Demographics of Culture of the United Kingdom fans

Demographic split for Culture of the United Kingdom audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age46.1
Estimated audience size308,818

Audience persona

The typical Culture of the United Kingdom fan in Germany is balanced, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Culture of the United Kingdom in Germany
RegionReachAffinity
Nordrhein-Westfalen78,1421.16×
Baden-Württemberg30,0470.71×
Bayern26,2550.53×
Hessen19,9930.85×
Niedersachsen17,9960.6×
Sachsen11,9030.79×
Berlin10,7510.78×
Rheinland-Pfalz10,1710.66×
Thüringen9,4371.2×
Sachsen-Anhalt7,9190.99×
Bremen7,2352.74×
Brandenburg7,1360.74×
Mecklenburg-Vorpommern6,7711.15×
Saarland6,7311.77×
Schleswig-Holstein6,3080.57×
Hamburg5,3370.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Culture of the United Kingdom audience
BrandAffinityCategory
Progressive rock4.6×Music & Radio
Metamorphoses7.73×Literature
Minestrone3.52×Food & Beverages
Natural rubber3.13×Cars & Mobility
Artistic inspiration1.6×Arts & Culture
Litter box1.6×Pets & Animals
Unique Gifts1.68×Shopping
Collectable1.97×Kids & Family
Stradivarius1.97×Shopping
Combat sport1.52×Sports
Este, Veneto2.71×Travel & Leisure
Sixx3.21×Movies & TV
Stay at Home Mum13.89×Kids & Family
Škoda Kodiaq2.08×Cars & Mobility
Birthday Gifts1.58×Kids & Family
Socialist Federal Republic of Yugoslavia3.94×Politics & Society
Tara Jarmon12.66×Fashion & Accessoires
Commercial mortgage1.62×Business & Career
DEFCON (video game)5.65×Games
3D printing1.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Culture of the United Kingdom audience
TraitClusterScore
Community OrientationOPEN2.57
Early Adopter MentalityPOWER1.93
SpiritualityBALANCE1.91
ExtroversionTHRILL1.8
TraditionCONSERVATISM1.76
Pet OwnershipJOY1.73

Worldwide distribution

Worldwide audience distribution share by country for Culture of the United Kingdom
CountryShare
United States33.4%
United Kingdom24.0%
Italy6.1%

See Culture of the United Kingdom audiences in other countries

More Culture audiences in Germany

Frequently asked questions

How many fans does Culture of the United Kingdom have in Germany?

Culture of the United Kingdom has an estimated audience of 308,818 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Culture of the United Kingdom fans?

52.7% of Culture of the United Kingdom fans are female, 47.3% are male, with an average age of 46.1 years.

Which brands do Culture of the United Kingdom fans like most?

Culture of the United Kingdom fans show strongest brand affinity for Progressive rock (4.6×), Metamorphoses (7.73×), and Minestrone (3.52×) over the country average.

Where do Culture of the United Kingdom fans live in Germany?

Culture of the United Kingdom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,142), Baden-Württemberg (reach 30,047), and Bayern (reach 26,255). These three regions account for the largest share of the active audience.

What other brands do Culture of the United Kingdom fans also like?

Beyond Culture of the United Kingdom itself, the audience over-indexes on Metamorphoses (7.73×), Minestrone (3.52×), Natural rubber (3.13×), and Artistic inspiration (1.6×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Culture of the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.