Rascasse Audience Intelligence

Culture of the United Kingdom Audience in Germany

A data profile of the people who buy, follow and care about Culture of the United Kingdom in Germany — modelled from more than twelve digital signal sources. Culture of the United Kingdom has an estimated audience of 308,818 people in Germany.

#1among Culture in Germany#6062among Topic in Germany#840in Politics & Society

The average Culture of the United Kingdom fan in Germany is 46.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sabrina Carpenter, Non-alcoholic beverage, Amanda Seyfried, with strongest over-indexing on Sabrina Carpenter (13.89× the country average).

Demographically, the Culture of the United Kingdom audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Culture of the United Kingdom fan in Germany is balanced, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sabrina Carpenter.

Category: Politics & Society · Type: Topic · Subtype: Culture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Culture of the United Kingdom profile in Germany.

Audience size
309K
in Germany
Gender
52.7%♀
47.3% male
Age
46.1
average years
Country rank
#16966
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Culture of the United Kingdom fans

52.7% are female, 47.3% are male, average age 46.1.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Culture of the United Kingdom audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age46.1
Estimated audience size308,818
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Culture of the United Kingdom audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4921%
50+40%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Culture of the United Kingdom audience comes from Germany.

Worldwide audience distribution share by country for Culture of the United Kingdom
CountryShare
United States33.4%
United Kingdom24.0%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Culture of the United Kingdom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Culture of the United Kingdom fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.33×
02Saarland~5K1.23×
03Nordrhein-Westfalen~80K1.19×
04Thüringen~8K1.06×
05Mecklenburg-Vorpommern~6K1.05×
06Sachsen-Anhalt~8K1.01×
07Brandenburg~9K0.97×
08Rheinland-Pfalz~10K0.95×
09Sachsen~10K0.93×
10Berlin~10K0.93×
11Hamburg~6K0.92×
12Schleswig-Holstein~10K0.91×
13Hessen~20K0.88×
14Baden-Württemberg~30K0.82×
15Niedersachsen~20K0.81×
16Bayern~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Culture of the United Kingdom, Germany
0.73×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Culture of the United Kingdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Culture of the United Kingdom audience
#·InterestCategoryAffinity×
01Sabrina CarpenterMusic & Radio13.89×
02Amanda SeyfriedMovies & TV13.89×
03CiderFood & Beverages13.89×
04The Grand Budapest HotelMovies & TV13.89×
05Charli XCXMusic & Radio13.89×
06Jim ParsonsMovies & TV13.89×
07Subcompact carCars & Mobility13.63×
08The NannyMovies & TV13.09×
09Non-alcoholic beverageFood & Beverages12.50×
10The IntouchablesMovies & TV9.51×
11Gillian AndersonMovies & TV6.89×
12PubFood & Beverages6.75×
13Window blindHome & Garden6.58×
14City carCars & Mobility6.28×
15CarcareCars & Mobility4.12×
16Public transportCars & Mobility3.86×
17HugendubelShopping3.21×
18RedditInternet & Social Media2.66×
19TagesschauMovies & TV1.99×
20FamilyKids & Family1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Culture of the United Kingdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Culture of the United Kingdom audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.35×
Community OrientationOPEN2.26×
ExtroversionTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Culture of the United Kingdom audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
DIY MentalityTHRILL0.79×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Culture of the United Kingdom have in Germany?

Culture of the United Kingdom has an estimated audience of 308,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Culture of the United Kingdom fans?

52.7% of Culture of the United Kingdom fans are female, 47.3% are male, with an average age of 46.1 years.

03

Which brands do Culture of the United Kingdom fans like most?

Culture of the United Kingdom fans show strongest brand affinity for Sabrina Carpenter (13.89×), Non-alcoholic beverage (12.5×), and Amanda Seyfried (13.89×) over the country average.

04

Where do Culture of the United Kingdom fans live in Germany?

Culture of the United Kingdom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Culture of the United Kingdom fans also like?

Beyond Culture of the United Kingdom itself, the audience over-indexes on Non-alcoholic beverage (12.5×), Amanda Seyfried (13.89×), Subcompact car (13.63×), and Cider (13.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Culture audiences in Germany

See Culture of the United Kingdom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Culture of the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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