Culture of the United Kingdom Audience in Germany
Culture of the United Kingdom has an estimated audience of 308,818 people in Germany. 52.7% are female, 47.3% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sabrina Carpenter, City car, Cider, Amanda Seyfried, Tagesschau.
The average Culture of the United Kingdom fan in Germany is 46.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sabrina Carpenter, City car, Cider, with strongest over-indexing on Sabrina Carpenter (10.47× the country average). Demographically, the Culture of the United Kingdom audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Culture
Demographics of Culture of the United Kingdom fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 46.1 |
| Estimated audience size | 308,818 |
Audience persona
The typical Culture of the United Kingdom fan in Germany is balanced, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Sabrina Carpenter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,142 | 1.16× |
| Baden-Württemberg | 30,047 | 0.71× |
| Bayern | 26,255 | 0.53× |
| Hessen | 19,993 | 0.85× |
| Niedersachsen | 17,996 | 0.6× |
| Sachsen | 11,903 | 0.79× |
| Berlin | 10,751 | 0.78× |
| Rheinland-Pfalz | 10,171 | 0.66× |
| Thüringen | 9,437 | 1.2× |
| Sachsen-Anhalt | 7,919 | 0.99× |
| Bremen | 7,235 | 2.74× |
| Brandenburg | 7,136 | 0.74× |
| Mecklenburg-Vorpommern | 6,771 | 1.15× |
| Saarland | 6,731 | 1.77× |
| Schleswig-Holstein | 6,308 | 0.57× |
| Hamburg | 5,337 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sabrina Carpenter | 10.47× | Music & Radio |
| City car | 8.14× | Cars & Mobility |
| Cider | 16× | Food & Beverages |
| Amanda Seyfried | 13.89× | Movies & TV |
| Tagesschau | 2.82× | Movies & TV |
| Ryanair | 3.13× | Travel & Leisure |
| Borussia Dortmund | 1.69× | Sports |
| Charli XCX | 13.89× | Music & Radio |
| Non-alcoholic beverage | 6.78× | Food & Beverages |
| Transfermarkt | 2.86× | Sports |
| The Nanny | 13.89× | Movies & TV |
| Livemusic | 3.16× | Music & Radio |
| Lieferando.de | 2.33× | Food & Beverages |
| Wizz Air | 6.15× | Travel & Leisure |
| Harry Potter | 1.65× | Movies & TV |
| Bookselling | 3.78× | Literature |
| Pets | 1.7× | Pets & Animals |
| Dexter (TV series) | 5.65× | Movies & TV |
| Candle | 4.14× | Home & Garden |
| Carcare | 3.79× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.57 |
| Early Adopter Mentality | POWER | 1.93 |
| Spirituality | BALANCE | 1.91 |
| Extroversion | THRILL | 1.8 |
| Tradition | CONSERVATISM | 1.76 |
| Pet Ownership | JOY | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.4% |
| United Kingdom | 24.0% |
| Italy | 6.1% |
See Culture of the United Kingdom audiences in other countries
- Culture of the United Kingdom — United States
- Culture of the United Kingdom — United Kingdom
- Culture of the United Kingdom — France
- Culture of the United Kingdom — Italy
- Culture of the United Kingdom — Spain
- Culture of the United Kingdom — Brazil
- Culture of the United Kingdom — Japan
- Culture of the United Kingdom — South Korea
- Culture of the United Kingdom — India
More Culture audiences in Germany
- Culture of Ireland (168,043)
- Culture of Italy (62,682)
- Culture of New York City (61,671)
- Culture of Taiwan (50,743)
- Culture of Korea (47,458)
Frequently asked questions
How many fans does Culture of the United Kingdom have in Germany?
Culture of the United Kingdom has an estimated audience of 308,818 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Culture of the United Kingdom fans?
52.7% of Culture of the United Kingdom fans are female, 47.3% are male, with an average age of 46.1 years.
Which brands do Culture of the United Kingdom fans like most?
Culture of the United Kingdom fans show strongest brand affinity for Sabrina Carpenter (10.47×), City car (8.14×), and Cider (16×) over the country average.
Where do Culture of the United Kingdom fans live in Germany?
Culture of the United Kingdom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,142), Baden-Württemberg (reach 30,047), and Bayern (reach 26,255). These three regions account for the largest share of the active audience.
What other brands do Culture of the United Kingdom fans also like?
Beyond Culture of the United Kingdom itself, the audience over-indexes on City car (8.14×), Cider (16×), Amanda Seyfried (13.89×), and Tagesschau (2.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Culture of the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.