A data profile of the people who buy, follow and care about Culture of the United Kingdom in United Kingdom — modelled from more than twelve digital signal sources. Culture of the United Kingdom has an estimated audience of 4,211,882 people in United Kingdom.
The average Culture of the United Kingdom fan in United Kingdom is 45.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Cider, Wikipedia, Breaking news, with strongest over-indexing on Cider (7.67× the country average).
Demographically, the Culture of the United Kingdom audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Culture of the United Kingdom fan in United Kingdom is more female, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Cider.
The key figures that characterise the Culture of the United Kingdom profile in United Kingdom.
61.3% are female, 38.7% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 45.8 |
| Estimated audience size | 4,211,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Culture of the United Kingdom audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.4% |
| United Kingdom | 24.0% |
| Italy | 6.1% |
Where the Culture of the United Kingdom audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.51× | |
| 02 | Yorkshire and the Humber | ~500K | 1.47× | |
| 03 | West Midlands | ~300K | 1.40× | |
| 04 | North East | ~200K | 1.20× | |
| 05 | Wales | ~300K | 1.12× | |
| 06 | South East | ~600K | 1.00× | |
| 07 | East Midlands | ~300K | 0.90× | |
| 08 | Northern Ireland | ~100K | 0.87× | |
| 09 | South West | ~300K | 0.85× | |
| 10 | East of England | ~300K | 0.82× | |
| 11 | Scotland | ~300K | 0.76× | |
| 12 | North West | ~300K | 0.66× |
The strongest cross-interests of the Culture of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scotland national rugby union team | Sports | 8.12× | ||
| 02 | Cider | Food & Beverages | 7.67× | ||
| 03 | David Walliams | Movies & TV | 7.23× | ||
| 04 | Alan Carr | Movies & TV | 5.98× | ||
| 05 | Bank holiday | Politics & Society | 5.48× | ||
| 06 | Wikipedia | Internet & Social Media | 5.00× | ||
| 07 | Sketch comedy | Movies & TV | 4.18× | ||
| 08 | Fish and chips | Food & Beverages | 4.00× | ||
| 09 | Political science | Business & Career | 3.80× | ||
| 10 | Adoption | Kids & Family | 3.68× | ||
| 11 | Microwave oven | Home & Garden | 3.66× | ||
| 12 | Risk management | Business & Career | 3.65× | ||
| 13 | Mobile home | Cars & Mobility | 3.12× | ||
| 14 | Refrigerator | Home & Garden | 3.05× | ||
| 15 | Satire | Literature | 2.96× | ||
| 16 | Breaking news | Movies & TV | 2.47× | ||
| 17 | Hobby | Home & Garden | 2.17× | ||
| 18 | EBay | Shopping | 1.99× | ||
| 19 | Aldi | Shopping | 1.87× | ||
| 20 | Energy | Home & Garden | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.90× | |
| Patriotism | CONSERVATISM | 1.81× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Luxury Orientation | PREMIUM | 0.64× | |
| Design Affinity | PREMIUM | 0.73× |
Culture of the United Kingdom has an estimated audience of 4,211,882 people in United Kingdom, concentrated in England and South East.
61.3% of Culture of the United Kingdom fans are female, 38.7% are male, with an average age of 45.8 years.
Culture of the United Kingdom fans show strongest brand affinity for Cider (7.67×), Wikipedia (5×), and Breaking news (2.47×) over the country average.
Culture of the United Kingdom fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Culture of the United Kingdom itself, the audience over-indexes on Wikipedia (5×), Breaking news (2.47×), Refrigerator (3.05×), and David Walliams (7.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Culture of the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.