Big Sean Audience in United States
Big Sean has an estimated audience of 1,183,865 people in United States. 42.9% are female, 57.1% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Home construction, Hebe, Combat sport, Japanese domestic market.
The average Big Sean fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Home construction, Hebe, with strongest over-indexing on Pro-Ject (7.54× the country average). Demographically, the Big Sean audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Big Sean fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 31.4 |
| Estimated audience size | 1,183,865 |
Audience persona
The typical Big Sean fan in United States is more male, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 174,710 | 1.34× |
| Texas | 120,603 | 1.18× |
| Florida | 86,776 | 1.08× |
| New York | 86,235 | 1.3× |
| Michigan | 79,741 | 2.58× |
| Georgia | 59,357 | 1.63× |
| North Carolina | 47,833 | 1.34× |
| Illinois | 46,896 | 1.19× |
| Pennsylvania | 41,316 | 1.04× |
| Ohio | 38,895 | 1.07× |
| New Jersey | 33,923 | 1.13× |
| Virginia | 33,443 | 1.16× |
| Maryland | 31,270 | 1.54× |
| Arizona | 25,302 | 1.05× |
| Tennessee | 24,906 | 1.05× |
| Indiana | 21,814 | 1.01× |
| Massachusetts | 21,649 | 0.93× |
| Washington | 21,477 | 0.9× |
| Oklahoma | 20,274 | 1.54× |
| South Carolina | 19,827 | 1.11× |
| Louisiana | 19,356 | 1.27× |
| Alabama | 18,583 | 1.12× |
| Missouri | 18,499 | 0.97× |
| Nevada | 16,258 | 1.42× |
| Colorado | 15,763 | 0.84× |
| Wisconsin | 14,112 | 0.79× |
| Minnesota | 13,675 | 0.81× |
| Kentucky | 13,626 | 0.92× |
| Connecticut | 12,094 | 1.02× |
| Mississippi | 11,824 | 1.21× |
| Oregon | 10,688 | 0.79× |
| Arkansas | 9,379 | 0.96× |
| Kansas | 7,606 | 0.82× |
| Utah | 7,110 | 0.67× |
| Iowa | 6,623 | 0.68× |
| Washington, District of Columbia | 5,106 | 1.44× |
| Hawaii | 4,995 | 0.98× |
| New Mexico | 4,648 | 0.78× |
| Nebraska | 4,369 | 0.74× |
| Rhode Island | 3,972 | 1.05× |
| Delaware | 3,632 | 1.11× |
| West Virginia | 3,594 | 0.65× |
| Idaho | 3,265 | 0.55× |
| New Hampshire | 2,923 | 0.63× |
| Maine | 2,326 | 0.55× |
| Montana | 1,594 | 0.49× |
| Alaska | 1,559 | 0.62× |
| North Dakota | 1,375 | 0.57× |
| South Dakota | 1,311 | 0.48× |
| Vermont | 1,030 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 7.54× | Music & Radio |
| Home construction | 2.28× | Home & Garden |
| Hebe | 9.73× | Home & Garden |
| Combat sport | 2.27× | Sports |
| Japanese domestic market | 6.52× | Politics & Society |
| Elsword | 20.29× | Games |
| Graham Greene | 7.33× | Literature |
| Nick Jr. (Australia) | 10.56× | Kids & Family |
| Ipiales | 35.92× | Travel & Leisure |
| Chili con carne | 8.06× | Food & Beverages |
| Inland Empire (film) | 9.95× | Movies & TV |
| No Escape (1994 film) | 10.83× | Movies & TV |
| Litter box | 1.86× | Pets & Animals |
| Thom Browne | 8.15× | Fashion & Accessoires |
| Hickok45 | 14.42× | Internet & Social Media |
| Bank account | 1.97× | Business & Career |
| Iowa Lottery | 7.63× | Games |
| 3D printing | 1.79× | Technology & Electronics |
| Consequence (rapper) | 4.56× | Music & Radio |
| John Havlicek | 10.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.39 |
| LGBTQ+ Identity | OPEN | 2.35 |
| Risk Appetite | THRILL | 2.14 |
| Early Adopter Mentality | POWER | 1.46 |
| Indulgence | JOY | 1.27 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.8% |
| Canada | 4.4% |
| United Kingdom | 4.1% |
See Big Sean audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Big Sean have in United States?
Big Sean has an estimated audience of 1,183,865 people in United States, concentrated in California and Texas.
What is the gender split and age of Big Sean fans?
42.9% of Big Sean fans are female, 57.1% are male, with an average age of 31.4 years.
Which brands do Big Sean fans like most?
Big Sean fans show strongest brand affinity for Pro-Ject (7.54×), Home construction (2.28×), and Hebe (9.73×) over the country average.
Where do Big Sean fans live in United States?
Big Sean fans in United States are most concentrated in California (reach 174,710), Texas (reach 120,603), and Florida (reach 86,776). These three regions account for the largest share of the active audience.
What other brands do Big Sean fans also like?
Beyond Big Sean itself, the audience over-indexes on Home construction (2.28×), Hebe (9.73×), Combat sport (2.27×), and Japanese domestic market (6.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Big Sean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.