Big Sean Audience in United States

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Big Sean has an estimated audience of 1,183,865 people in United States. 42.9% are female, 57.1% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Method Man, Vanilla Ice, ASAP Rocky, Lil Uzi Vert, Bernie Mac.

The average Big Sean fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Method Man, Vanilla Ice, ASAP Rocky, with strongest over-indexing on Method Man (53.84× the country average). Demographically, the Big Sean audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Big Sean fans

Demographic split for Big Sean audience in United States
MetricValue
Female42.9%
Male57.1%
Average age31.4
Estimated audience size1,183,865

Audience persona

The typical Big Sean fan in United States is more male, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Method Man.

Top regions in United States

Top regions ranked by reach for Big Sean in United States
RegionReachAffinity
California174,7101.34×
Texas120,6031.18×
Florida86,7761.08×
New York86,2351.3×
Michigan79,7412.58×
Georgia59,3571.63×
North Carolina47,8331.34×
Illinois46,8961.19×
Pennsylvania41,3161.04×
Ohio38,8951.07×
New Jersey33,9231.13×
Virginia33,4431.16×
Maryland31,2701.54×
Arizona25,3021.05×
Tennessee24,9061.05×
Indiana21,8141.01×
Massachusetts21,6490.93×
Washington21,4770.9×
Oklahoma20,2741.54×
South Carolina19,8271.11×
Louisiana19,3561.27×
Alabama18,5831.12×
Missouri18,4990.97×
Nevada16,2581.42×
Colorado15,7630.84×
Wisconsin14,1120.79×
Minnesota13,6750.81×
Kentucky13,6260.92×
Connecticut12,0941.02×
Mississippi11,8241.21×
Oregon10,6880.79×
Arkansas9,3790.96×
Kansas7,6060.82×
Utah7,1100.67×
Iowa6,6230.68×
Washington, District of Columbia5,1061.44×
Hawaii4,9950.98×
New Mexico4,6480.78×
Nebraska4,3690.74×
Rhode Island3,9721.05×
Delaware3,6321.11×
West Virginia3,5940.65×
Idaho3,2650.55×
New Hampshire2,9230.63×
Maine2,3260.55×
Montana1,5940.49×
Alaska1,5590.62×
North Dakota1,3750.57×
South Dakota1,3110.48×
Vermont1,0300.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Sean audience
BrandAffinityCategory
Method Man53.84×Music & Radio
Vanilla Ice50.45×Music & Radio
ASAP Rocky22.88×Music & Radio
Lil Uzi Vert35.92×Music & Radio
Bernie Mac26.19×Movies & TV
Los Angeles Dodgers10.26×Sports
Tech N9ne58.44×Music & Radio
Horoscope13.08×Health
21 Savage23.03×Music & Radio
DJ Khaled24.44×Music & Radio
Houston Rockets8.44×Sports
Blended whiskey14.01×Food & Beverages
Toyota Supra16.2×Cars & Mobility
Los Angeles Clippers10.06×Sports
Fifth Harmony27.13×Music & Radio
Kendrick Lamar10.62×Music & Radio
Calum Scott37.11×Music & Radio
Nipsey Hussle20.88×Music & Radio
Google Maps3.87×Internet & Social Media
Kia Sportage20.29×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Sean audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
LGBTQ+ IdentityOPEN2.35
Risk AppetiteTHRILL2.14
Early Adopter MentalityPOWER1.46
IndulgenceJOY1.27
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Big Sean
CountryShare
United States66.8%
Canada4.4%
United Kingdom4.1%

See Big Sean audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Big Sean have in United States?

Big Sean has an estimated audience of 1,183,865 people in United States, concentrated in California and Texas.

What is the gender split and age of Big Sean fans?

42.9% of Big Sean fans are female, 57.1% are male, with an average age of 31.4 years.

Which brands do Big Sean fans like most?

Big Sean fans show strongest brand affinity for Method Man (53.84×), Vanilla Ice (50.45×), and ASAP Rocky (22.88×) over the country average.

Where do Big Sean fans live in United States?

Big Sean fans in United States are most concentrated in California (reach 174,710), Texas (reach 120,603), and Florida (reach 86,776). These three regions account for the largest share of the active audience.

What other brands do Big Sean fans also like?

Beyond Big Sean itself, the audience over-indexes on Vanilla Ice (50.45×), ASAP Rocky (22.88×), Lil Uzi Vert (35.92×), and Bernie Mac (26.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Sean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.