Rascasse Audience Intelligence

Big Sean Audience in United States

A data profile of the people who buy, follow and care about Big Sean in United States — modelled from more than twelve digital signal sources. Big Sean has an estimated audience of 1,177,337 people in United States.

#142among Hip hop in United States#4529among Person in United States#2660in Music & Radio

The average Big Sean fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Calum Scott, ASAP Rocky, Fifth Harmony, with strongest over-indexing on Calum Scott (44.12× the country average).

Demographically, the Big Sean audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Sean fan in United States is more male, around 31.4 years old, with strong Indulgence tendencies and a notable affinity for Calum Scott.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Sean profile in United States.

Audience size
1.2M
in United States
Gender
42.9%♀
57.1% male
Age
31.4
average years
Country rank
#21161
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Sean fans

42.9% are female, 57.1% are male, average age 31.4.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Big Sean audience in United States
MetricValue
Female42.9%
Male57.1%
Average age31.4
Estimated audience size1,177,337
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Big Sean audience in United States
Age bracketShare%
16-1941%
20-2923%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

66.2%

of the worldwide Big Sean audience comes from United States.

Worldwide audience distribution share by country for Big Sean
CountryShare
United States66.2%
Canada4.5%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Sean audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Sean fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~70K2.33×
02Georgia~60K1.56×
03Maryland~30K1.51×
04Oklahoma~20K1.50×
05Nevada~20K1.40×
06Washington, District of Columbia~5K1.37×
07North Carolina~50K1.33×
08California~200K1.32×
09Louisiana~20K1.30×
10Mississippi~10K1.28×
11New York~80K1.26×
12Delaware~4K1.20×
13Illinois~50K1.17×
14Texas~100K1.16×
15Alabama~20K1.16×
16Virginia~30K1.15×
17New Jersey~30K1.10×
18South Carolina~20K1.10×
19Florida~90K1.07×
20Arizona~30K1.05×
21Rhode Island~4K1.04×
22Ohio~40K1.03×
23Pennsylvania~40K1.02×
24Connecticut~10K1.02×
25Tennessee~20K1.01×
26Hawaii~5K0.99×
27Indiana~20K0.98×
28Arkansas~10K0.98×
29Massachusetts~20K0.95×
30Missouri~20K0.95×
31Washington~20K0.92×
32Kentucky~10K0.90×
33New Mexico~5K0.86×
34Colorado~20K0.84×
35Kansas~8K0.84×
36Minnesota~10K0.81×
37Wisconsin~10K0.79×
38Oregon~10K0.79×
39Nebraska~5K0.78×
40Alaska~2K0.76×
41Utah~8K0.75×
42West Virginia~4K0.73×
43Iowa~7K0.72×
44North Dakota~2K0.72×
45New Hampshire~3K0.70×
46South Dakota~2K0.69×
47Vermont~1K0.68×
48Maine~3K0.66×
49Idaho~4K0.63×
50Montana~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Big Sean, United States
0.63×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Sean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Sean audience
#·InterestCategoryAffinity×
01Calum ScottMusic & Radio44.12×
02Leona LewisMusic & Radio38.73×
03Fifth HarmonyMusic & Radio31.75×
04Jessie JMusic & Radio24.40×
05Bryson TillerMusic & Radio20.19×
06Real Time with Bill MaherMovies & TV20.18×
07Lil Uzi VertMusic & Radio20.02×
08DJ KhaledMusic & Radio18.76×
09ASAP RockyMusic & Radio14.69×
10Bernie MacMovies & TV14.24×
11Kendrick LamarMusic & Radio13.40×
12Tyler, The CreatorMusic & Radio13.13×
13T.I.Music & Radio11.89×
14Memphis GrizzliesSports7.68×
15Teyana TaylorMovies & TV7.34×
16Houston RocketsSports6.38×
17Brooklyn NetsSports6.14×
18Charlotte HornetsSports5.98×
19Minnesota TimberwolvesSports5.73×
20Megan FoxMovies & TV5.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Sean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Sean audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.68×
Family OrientationCONSERVATISM1.53×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Sean audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
DIY MentalityTHRILL0.77×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Sean have in United States?

Big Sean has an estimated audience of 1,177,337 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Sean fans?

42.9% of Big Sean fans are female, 57.1% are male, with an average age of 31.4 years.

03

Which brands do Big Sean fans like most?

Big Sean fans show strongest brand affinity for Calum Scott (44.12×), ASAP Rocky (14.69×), and Fifth Harmony (31.75×) over the country average.

04

Where do Big Sean fans live in United States?

Big Sean fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Big Sean fans also like?

Beyond Big Sean itself, the audience over-indexes on ASAP Rocky (14.69×), Fifth Harmony (31.75×), Kendrick Lamar (13.4×), and Tyler, The Creator (13.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Big Sean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Sean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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