Rascasse Audience Intelligence

Wizkid Audience in United States

A data profile of the people who buy, follow and care about Wizkid in United States — modelled from more than twelve digital signal sources. Wizkid has an estimated audience of 471,773 people in United States.

#9among Reggaeton in United States#9232among Person in United States#5322in Music & Radio

The average Wizkid fan in United States is 27.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Disneyland Paris, Dancehalls, International education, with strongest over-indexing on Disneyland Paris (26.72× the country average).

Demographically, the Wizkid audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wizkid fan in United States is more female, around 27.4 years old, with strong Community Orientation tendencies and a notable affinity for Disneyland Paris.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wizkid profile in United States.

Audience size
472K
in United States
Gender
57.2%♀
42.8% male
Age
27.4
average years
Country rank
#37906
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wizkid fans

57.2% are female, 42.8% are male, average age 27.4.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Wizkid audience in United States
MetricValue
Female57.2%
Male42.8%
Average age27.4
Estimated audience size471,773
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Wizkid audience in United States
Age bracketShare%
16-1953%
20-2924%
30-3913%
40-498%
50+3%
Fig. 04

Worldwide distribution

49.3%

of the worldwide Wizkid audience comes from United States.

Worldwide audience distribution share by country for Wizkid
CountryShare
United States49.3%
United Kingdom8.6%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wizkid audience in United States is strongest.

Fig. 05

Top regions by affinity

Wizkid fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K2.49×
02Washington, District of Columbia~3K1.86×
03Georgia~20K1.67×
04New York~40K1.53×
05Pennsylvania~20K1.25×
06New Mexico~3K1.22×
07Delaware~2K1.22×
08New Jersey~10K1.21×
09Virginia~10K1.18×
10North Dakota~1K1.13×
11Texas~50K1.12×
12Massachusetts~10K1.12×
13Alabama~7K1.10×
14Louisiana~7K1.10×
15Rhode Island~2K1.10×
16Minnesota~7K1.09×
17Connecticut~5K1.07×
18Illinois~20K1.06×
19North Carolina~10K1.04×
20Indiana~9K1.01×
21Washington~9K0.97×
22Ohio~10K0.95×
23Kentucky~6K0.95×
24Florida~30K0.93×
25California~50K0.92×
26Tennessee~9K0.92×
27Michigan~10K0.91×
28Mississippi~4K0.91×
29Maine~2K0.91×
30Arizona~9K0.90×
31Oregon~5K0.90×
32Iowa~3K0.90×
33Missouri~7K0.89×
34South Carolina~6K0.89×
35Wisconsin~6K0.89×
36Oklahoma~5K0.88×
37Montana~1K0.87×
38Arkansas~3K0.84×
39Nebraska~2K0.83×
40New Hampshire~2K0.82×
41Alaska<1K0.82×
42Vermont<1K0.82×
43Nevada~4K0.81×
44Kansas~3K0.81×
45South Dakota<1K0.80×
46Colorado~6K0.79×
47Utah~3K0.77×
48Idaho~2K0.74×
49West Virginia~2K0.74×
50Hawaii~1K0.67×
Fig. 06

Affinity by region

Affinity by region — Wizkid, United States
0.67×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wizkid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wizkid audience
#·InterestCategoryAffinity×
01DJ KhaledMusic & Radio36.16×
02International educationBusiness & Career32.32×
03BodrumTravel & Leisure29.26×
04Disneyland ParisTravel & Leisure26.72×
05AdeleMusic & Radio20.95×
06Dave ChappelleMovies & TV17.41×
07Anthony JoshuaSports14.98×
08DancehallsMusic & Radio14.32×
09Comedy clubMovies & TV14.05×
10Scarface (1983 film)Movies & TV12.56×
11Ryan GoslingMovies & TV10.21×
12Hair ExtensionsBeauty & Wellness8.93×
13Britney SpearsMusic & Radio7.43×
14Google DriveTechnology & Electronics6.96×
15FIFA World CupSports6.35×
16Dance musicMusic & Radio6.15×
17TMZInternet & Social Media5.27×
18TikTokInternet & Social Media4.42×
19ClothingFashion & Accessoires2.79×
20Consumer electronicsTechnology & Electronics2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wizkid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wizkid audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.57×
Pet OwnershipJOY2.14×
TravellingTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wizkid audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.35×
Convenience OrientationPREMIUM0.50×
IndulgenceJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wizkid have in United States?

Wizkid has an estimated audience of 471,773 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wizkid fans?

57.2% of Wizkid fans are female, 42.8% are male, with an average age of 27.4 years.

03

Which brands do Wizkid fans like most?

Wizkid fans show strongest brand affinity for Disneyland Paris (26.72×), Dancehalls (14.32×), and International education (32.32×) over the country average.

04

Where do Wizkid fans live in United States?

Wizkid fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wizkid fans also like?

Beyond Wizkid itself, the audience over-indexes on Dancehalls (14.32×), International education (32.32×), FIFA World Cup (6.35×), and DJ Khaled (36.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reggaeton audiences in United States

See Wizkid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wizkid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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