Wizkid Audience in United States

Wizkid logo

Wizkid has an estimated audience of 469,441 people in United States. 57.2% are female, 42.8% are male, average age 27.4. Top regions: Texas, California, New York. Top brand affinities: Hair Extensions, Disneyland Paris, Makeup Tutorials, Google Drive, FIFA World Cup.

The average Wizkid fan in United States is 27.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Hair Extensions, Disneyland Paris, Makeup Tutorials, with strongest over-indexing on Hair Extensions (9.01× the country average). Demographically, the Wizkid audience skews more female with an average age of 27.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

Demographics of Wizkid fans

Demographic split for Wizkid audience in United States
MetricValue
Female57.2%
Male42.8%
Average age27.4
Estimated audience size469,441

Audience persona

The typical Wizkid fan in United States is more female, around 27.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Wizkid in United States
RegionReachAffinity
Texas47,5971.18×
California46,3840.9×
New York44,0261.68×
Florida30,8770.97×
Georgia25,6581.77×
Maryland20,9852.6×
Pennsylvania20,8961.32×
Illinois17,6511.13×
New Jersey15,1941.27×
North Carolina15,0911.07×
Ohio14,1550.98×
Virginia14,0811.23×
Michigan11,5580.94×
Massachusetts10,8261.17×
Washington9,3200.99×
Indiana8,7451.02×
Arizona8,6250.9×
Tennessee8,6030.91×
Minnesota7,2051.07×
Alabama7,1061.08×
Missouri6,8540.91×
South Carolina6,3090.89×
Wisconsin6,1250.87×
Louisiana6,0060.99×
Colorado5,7950.78×
Kentucky5,2890.9×
Connecticut4,9921.06×
Oregon4,8800.91×
Oklahoma4,3970.84×
Nevada3,4790.77×
Iowa3,4440.89×
Mississippi3,3410.86×
Utah3,0020.71×
Arkansas2,9330.76×
Kansas2,8320.77×
Washington, District of Columbia2,8011.99×
New Mexico2,7581.17×
Nebraska1,8460.78×
Delaware1,6611.28×
Rhode Island1,6171.08×
New Hampshire1,4020.76×
Maine1,3750.82×
Idaho1,3430.57×
West Virginia1,2930.59×
Hawaii1,0910.54×
North Dakota1,0731.11×
Montana1,0120.78×
South Dakota6790.63×
Alaska6010.6×
Vermont5420.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wizkid audience
BrandAffinityCategory
Hair Extensions9.01×Beauty & Wellness
Disneyland Paris17.02×Travel & Leisure
Makeup Tutorials9.4×Beauty & Wellness
Google Drive5.65×Technology & Electronics
FIFA World Cup5.16×Sports
Comedy club10.67×Movies & TV
Cardi B9.42×Music & Radio
Indeed.com4.53×Business & Career
Toyota Supra16.18×Cars & Mobility
Google News6.39×News
Google Maps4.24×Internet & Social Media
Autism Awareness9.79×Health
Drake8.75×Music & Radio
Diabetes mellitus awareness6.48×Health
DJ Khaled19.89×Music & Radio
Capital One3.46×Business & Career
International education14.82×Business & Career
Dancehalls6×Music & Radio
Lil Uzi Vert18.78×Music & Radio
Dance music4.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wizkid audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.51
Luxury OrientationPREMIUM1.77
Community OrientationOPEN1.68
Pet OwnershipJOY1.58
Design AffinityPREMIUM1.28
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Wizkid
CountryShare
United States49.3%
United Kingdom8.7%
Japan6.6%

See Wizkid audiences in other countries

More Reggaeton audiences in United States

Frequently asked questions

How many fans does Wizkid have in United States?

Wizkid has an estimated audience of 469,441 people in United States, concentrated in Texas and California.

What is the gender split and age of Wizkid fans?

57.2% of Wizkid fans are female, 42.8% are male, with an average age of 27.4 years.

Which brands do Wizkid fans like most?

Wizkid fans show strongest brand affinity for Hair Extensions (9.01×), Disneyland Paris (17.02×), and Makeup Tutorials (9.4×) over the country average.

Where do Wizkid fans live in United States?

Wizkid fans in United States are most concentrated in Texas (reach 47,597), California (reach 46,384), and New York (reach 44,026). These three regions account for the largest share of the active audience.

What other brands do Wizkid fans also like?

Beyond Wizkid itself, the audience over-indexes on Disneyland Paris (17.02×), Makeup Tutorials (9.4×), Google Drive (5.65×), and FIFA World Cup (5.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wizkid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.