A data profile of the people who buy, follow and care about Drums in Italy — modelled from more than twelve digital signal sources. Drums has an estimated audience of 5,537,764 people in Italy.
Drums has an estimated audience of 5,537,764 people in Italy. 42.1% are female, 57.9% are male, average age 40.7. Top brand affinities: Wikipedia, Volunteering, Personal finance, WhatsApp, TikTok.
Top brand affinities include Wikipedia, Volunteering, Personal finance, with strongest over-indexing on Wikipedia (3.36× the country average).
Demographically, the Drums audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Tradition, Risk Appetite.
The typical Drums fan in Italy is more male, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Drums profile in Italy.
42.1% are female, 57.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 40.7 |
| Estimated audience size | 5,537,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Drums audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 5.6% |
| China | 5.0% |
The strongest cross-interests of the Drums audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 3.43× | ||
| 02 | Wikipedia | Internet & Social Media | 3.36× | ||
| 03 | Online poker | Games | 3.04× | ||
| 04 | Satire | Literature | 3.02× | ||
| 05 | Non-fiction books | Literature | 2.72× | ||
| 06 | Volunteering | Politics & Society | 2.59× | ||
| 07 | Piano | Music & Radio | 2.47× | ||
| 08 | Robert Redford | Movies & TV | 2.22× | ||
| 09 | Champagne | Food & Beverages | 2.03× | ||
| 10 | Mediaset | Technology & Electronics | 2.01× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 1.84× | ||
| 12 | Progressive rock | Music & Radio | 1.82× | ||
| 13 | Musical theatre | Movies & TV | 1.78× | ||
| 14 | TikTok | Internet & Social Media | 1.72× | ||
| 15 | Singer-songwriter | Music & Radio | 1.71× | ||
| 16 | Scooters | Cars & Mobility | 1.70× | ||
| 17 | Art exhibition | Arts & Culture | 1.66× | ||
| 18 | Personal finance | Business & Career | 1.61× | ||
| 19 | Deal of the day | Shopping | 1.59× | ||
| 20 | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.54× | |
| Risk Appetite | THRILL | 1.26× | |
| Urban Lifestyle | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Drums. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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