A data profile of the people who buy, follow and care about Drums in France — modelled from more than twelve digital signal sources. Drums has an estimated audience of 3,128,216 people in France.
Drums has an estimated audience of 3,128,216 people in France. 42.8% are female, 57.2% are male, average age 41.4. Top brand affinities: Love & Sex, Kitchen garden, Zoom lens, Christmas Gift, Google Drive.
Top brand affinities include Love & Sex, Kitchen garden, Zoom lens, with strongest over-indexing on Love & Sex (294.76× the country average).
Demographically, the Drums audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Drums fan in France is more male, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Drums profile in France.
42.8% are female, 57.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 41.4 |
| Estimated audience size | 3,128,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Drums audience comes from France.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 5.6% |
| China | 5.0% |
The strongest cross-interests of the Drums audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 294.76× | ||
| 02 | Selfridges | Shopping | 149.12× | ||
| 03 | Christmas Gift | Kids & Family | 21.06× | ||
| 04 | Zoom lens | Technology & Electronics | 19.52× | ||
| 05 | Christmas tree | Kids & Family | 19.13× | ||
| 06 | Kitchen garden | Home & Garden | 18.00× | ||
| 07 | Broadcasting of sports events | Movies & TV | 13.94× | ||
| 08 | Dentistry | Business & Career | 13.63× | ||
| 09 | Hormone | Health | 12.84× | ||
| 10 | Breast Cancer awareness | Health | 11.69× | ||
| 11 | Girl power | Politics & Society | 11.54× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 11.33× | ||
| 13 | Improvisation | Music & Radio | 7.07× | ||
| 14 | Sustainable products | Politics & Society | 6.91× | ||
| 15 | Google Drive | Technology & Electronics | 6.10× | ||
| 16 | Thomann | Shopping | 4.98× | ||
| 17 | Permanent residency | Business & Career | 4.30× | ||
| 18 | Google Maps | Internet & Social Media | 4.10× | ||
| 19 | Volunteering | Politics & Society | 3.35× | ||
| 20 | Real property | Home & Garden | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.31× | |
| Career Orientation | POWER | 1.68× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Drums. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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