A data profile of the people who buy, follow and care about Drums in United Kingdom — modelled from more than twelve digital signal sources. Drums has an estimated audience of 5,738,431 people in United Kingdom.
The average Drums fan in United Kingdom is 41.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Wikipedia, Google Maps, Google Drive, with strongest over-indexing on Wikipedia (2.74× the country average).
Demographically, the Drums audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Drums fan in United Kingdom is more male, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Drums profile in United Kingdom.
44.3% are female, 55.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 41.2 |
| Estimated audience size | 5,738,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Drums audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 5.6% |
| China | 5.0% |
Where the Drums audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~600K | 1.19× | |
| 02 | Wales | ~400K | 1.19× | |
| 03 | West Midlands | ~300K | 1.16× | |
| 04 | Yorkshire and the Humber | ~500K | 1.13× | |
| 05 | North East | ~200K | 1.10× | |
| 06 | South East | ~800K | 1.02× | |
| 07 | South West | ~500K | 0.99× | |
| 08 | East of England | ~500K | 0.98× | |
| 09 | East Midlands | ~400K | 0.95× | |
| 10 | North West | ~500K | 0.81× | |
| 11 | England | ~3M | 0.61× |
The strongest cross-interests of the Drums audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paul McCartney | Music & Radio | 2.77× | ||
| 02 | Wikipedia | Internet & Social Media | 2.74× | ||
| 03 | Sketch comedy | Movies & TV | 2.50× | ||
| 04 | Google Drive | Technology & Electronics | 2.45× | ||
| 05 | Google Maps | Internet & Social Media | 2.25× | ||
| 06 | Satire | Literature | 2.16× | ||
| 07 | Risk management | Business & Career | 2.11× | ||
| 08 | Office 365 | Technology & Electronics | 2.04× | ||
| 09 | Esso | Cars & Mobility | 1.99× | ||
| 10 | Livemusic | Music & Radio | 1.99× | ||
| 11 | Folk music | Music & Radio | 1.99× | ||
| 12 | Volunteering | Politics & Society | 1.92× | ||
| 13 | Betfair | Games | 1.88× | ||
| 14 | Refrigerator | Home & Garden | 1.73× | ||
| 15 | Vintage clothing | Fashion & Accessoires | 1.67× | ||
| 16 | Hobby | Home & Garden | 1.62× | ||
| 17 | Mobile home | Cars & Mobility | 1.58× | ||
| 18 | Innovation | Business & Career | 1.57× | ||
| 19 | William Hill (bookmaker) | Games | 1.55× | ||
| 20 | Museum | Arts & Culture | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.56× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Early Adopter Mentality | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.84× |
Drums has an estimated audience of 5,738,431 people in United Kingdom, concentrated in England and South East.
44.3% of Drums fans are female, 55.7% are male, with an average age of 41.2 years.
Drums fans show strongest brand affinity for Wikipedia (2.74×), Google Maps (2.25×), and Google Drive (2.45×) over the country average.
Drums fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~800K), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Drums itself, the audience over-indexes on Google Maps (2.25×), Google Drive (2.45×), Hobby (1.62×), and Volunteering (1.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Drums. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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