Rascasse Audience Intelligence

Planet Fitness Target Market in United States

Planet Fitness has an estimated audience of 44.4M people in United States.

#58among brands in United States#27in Sports

The average Planet Fitness fan in United States is 36.5 years old, more female, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Rugby league, Adventure, Energy, with strongest over-indexing on Rugby league (3.39× the country average).

Demographically, the Planet Fitness audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

The typical Planet Fitness fan in United States is more female, around 36.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rugby league.

Category: Sports · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
44.4M
in United States
Gender
57.9%♀
42.1% male
Age
36.5
average years
Country rank
#502
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Planet Fitness

57.9% are female, 42.1% are male, average age 36.5.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Planet Fitness audience in United States
MetricValue
Female57.9%
Male42.1%
Average age36.5
Estimated audience size44.4M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Planet Fitness audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4420%
45-5418%
55+12%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Planet Fitness audience comes from United States.

Worldwide audience distribution share by country for Planet Fitness
CountryShare
United States82.0%
Canada6.1%
Mexico2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Planet Fitness customers by region in United States
#RegionReachAffinity×
01Massachusetts~1.5M1.55×
02Rhode Island~200K1.55×
03Pennsylvania~2.5M1.46×
04New Jersey~1.5M1.41×
05South Carolina~1M1.36×
06Connecticut~600K1.31×
07Ohio~2M1.30×
08Delaware~200K1.29×
09North Carolina~2M1.28×
10Michigan~1.5M1.28×
11New York~3.5M1.23×
12Illinois~2M1.22×
13New Hampshire~200K1.22×
14Georgia~1.5M1.16×
15Maryland~900K1.15×
16Florida~3.5M1.14×
17Indiana~1M1.13×
18Texas~3.5M1.12×
19Kentucky~700K1.11×
20New Mexico~300K1.11×
21Tennessee~1M1.05×
22Virginia~1M1.04×
23Washington~1M1.03×
24Oregon~600K1.02×
25California~5.5M1.00×
26Missouri~800K0.98×
27Minnesota~700K0.97×
28Wisconsin~700K0.94×
29Louisiana~600K0.94×
30Colorado~700K0.91×
31Arizona~900K0.90×
32Maine~200K0.90×
33Wyoming~70K0.88×
34Mississippi~300K0.86×
35West Virginia~200K0.86×
36Arkansas~300K0.85×
37Nebraska~200K0.85×
38Alabama~600K0.83×
39Nevada~400K0.83×
40Kansas~300K0.82×
41Alaska~70K0.78×
42Oklahoma~400K0.74×
43Iowa~300K0.73×
44Washington, District of Columbia~60K0.70×
45Idaho~200K0.67×
46Montana~90K0.65×
47Hawaii~100K0.61×
48North Dakota~60K0.61×
49Utah~300K0.59×
50South Dakota~60K0.55×
Fig. 06

Affinity by region

Affinity by region — Planet Fitness, United States
0.55×1.00×1.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Planet Fitness audience vs. the country average
#·InterestCategoryAffinity×
01Rugby leagueSports3.39×
02AdventureTravel & Leisure2.76×
03EnergyHome & Garden2.62×
04CelebrityMovies & TV2.40×
05SportsSports2.36×
06Outdoor recreationSports2.35×
07Arts and musicArts & Culture2.32×
08EntertainmentMovies & TV2.28×
09MusicBusiness & Career2.23×
10PetsPets & Animals2.18×
11MoviesMovies & TV2.17×
12FoodFood & Beverages2.13×
13Food and drinkFood & Beverages2.11×
14ReadingLiterature2.08×
15Live eventsMusic & Radio2.08×
16Consumer electronicsTechnology & Electronics2.06×
17GamesGames2.00×
18ClothingFashion & Accessoires1.79×
19Fitness and wellnessSports1.76×
20ShoppingShopping1.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Planet Fitness audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Planet Fitness audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.56×
Convenience OrientationPREMIUM1.55×
Career OrientationPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Planet Fitness audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
Quality AwarenessPREMIUM0.73×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Planet Fitness over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/planet-fitness-43826” · Methodology