Ascom Target Market in Spain
Ascom has an estimated audience of 12,234,934 people in Spain. 47.5% are female, 52.5% are male, average age 46.4. Top brand affinities: Local news, Mechatronics, Risk management, GitHub, Dropbox (service).
Top brand affinities include Local news, Mechatronics, Risk management, with strongest over-indexing on Local news (10.43× the country average). Demographically, the Ascom audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Category: Technology & Electronics · Type: Brand
Customer demographics of Ascom
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 46.4 |
| Estimated audience size | 12,234,934 |
Audience persona
The typical Ascom fan in Spain is balanced, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Local news.
Top brand affinities of the Ascom audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local news | 10.43× | News |
| Mechatronics | 14.93× | Business & Career |
| Risk management | 5.6× | Business & Career |
| GitHub | 5.06× | Internet & Social Media |
| Dropbox (service) | 5.02× | Technology & Electronics |
| Innovation | 2.94× | Business & Career |
| 2.37× | Internet & Social Media | |
| IBEX 35 | 1.91× | Business & Career |
| Internet of Things | 8.75× | Business & Career |
| Political science | 3.4× | Business & Career |
| Sustainable energy | 2.94× | Home & Garden |
| Data visualization | 8.7× | Technology & Electronics |
| Master of Business Administration | 2.84× | Business & Career |
| Caixabank | 1.71× | Business & Career |
| Digital transformation | 3.96× | Business & Career |
| Renewable energy | 2.21× | Business & Career |
| Bankinter | 1.56× | Business & Career |
| Julio Iglesias | 1.55× | Music & Radio |
| Western Union | 2.24× | Business & Career |
| Information security | 3.58× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.62 |
| Convenience Orientation | PREMIUM | 2.32 |
| Career Orientation | POWER | 2.01 |
| Individualism | JOY | 1.96 |
| Patriotism | CONSERVATISM | 1.93 |
| Community Orientation | OPEN | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 79.9% |
| United States | 2.1% |
| Venezuela | 1.5% |
See Ascom audiences in other countries
More Technology & Electronics audiences in Spain
- BBVA (34,572,540)
- Champion (train) (17,247,000)
- Iberia (airline) (15,038,206)
- Sabadell (11,999,540)
- El Corte Inglés (11,618,776)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Ascom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.