Ascom Audience in Spain
Ascom has an estimated audience of 9,521,995 people in Spain. 57.8% are female, 42.2% are male, average age 47.1. Top brand affinities: Local news, MSN, Mechatronics, Dropbox (service), GitHub.
Top brand affinities include Local news, MSN, Mechatronics, with strongest over-indexing on Local news (10.35× the country average). Demographically, the Ascom audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Category: Technology & Electronics · Type: Brand
Demographics of Ascom fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 47.1 |
| Estimated audience size | 9,521,995 |
Audience persona
The typical Ascom fan in Spain is more female, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for Local news.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local news | 10.35× | News |
| MSN | 3.91× | News |
| Mechatronics | 16.95× | Business & Career |
| Dropbox (service) | 6.12× | Technology & Electronics |
| GitHub | 5.95× | Internet & Social Media |
| Risk management | 6.16× | Business & Career |
| Digital transformation | 6.94× | Business & Career |
| Movistar | 2.5× | Technology & Electronics |
| Julio Iglesias | 2.59× | Music & Radio |
| Data visualization | 12.22× | Technology & Electronics |
| CAC 40 | 2.82× | Business & Career |
| Mapfre | 2.82× | Business & Career |
| Singer-songwriter | 2.75× | Music & Radio |
| Orange | 2.74× | Technology & Electronics |
| Dentistry | 3.53× | Business & Career |
| Bluetooth | 4.29× | Technology & Electronics |
| Iberia (airline) | 1.52× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Girona | 2.66× | Sports |
| Google Maps | 1.95× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.67 |
| Convenience Orientation | PREMIUM | 2 |
| Patriotism | CONSERVATISM | 1.69 |
| Career Orientation | POWER | 1.68 |
| Community Orientation | OPEN | 1.63 |
| Early Adopter Mentality | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 77.3% |
| United States | 2.5% |
| Venezuela | 1.7% |
See Ascom audiences in other countries
More Technology & Electronics audiences in Spain
- BBVA (34,572,540)
- Champion (train) (17,247,000)
- Iberia (airline) (15,038,206)
- Sabadell (11,999,540)
- El Corte Inglés (11,618,776)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Ascom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.