A data profile of the people who buy, follow and care about Ascom in Spain — modelled from more than twelve digital signal sources. Ascom has an estimated audience of 9,499,027 people in Spain.
Ascom has an estimated audience of 9,499,027 people in Spain. 47.5% are female, 52.5% are male, average age 46.4. Top brand affinities: Local news, Mechatronics, Risk management, GitHub, Innovation.
Top brand affinities include Local news, Mechatronics, Risk management, with strongest over-indexing on Local news (10.43× the country average).
Demographically, the Ascom audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Ascom fan in Spain is balanced, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for Local news.
The key figures that characterise the Ascom profile in Spain.
47.5% are female, 52.5% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 46.4 |
| Estimated audience size | 9,499,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Ascom audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 75.7% |
| United States | 2.5% |
| Venezuela | 1.8% |
The strongest cross-interests of the Ascom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mechatronics | Business & Career | 14.93× | ||
| 02 | Local news | News | 10.43× | ||
| 03 | Internet of Things | Business & Career | 8.75× | ||
| 04 | Data visualization | Technology & Electronics | 8.70× | ||
| 05 | Risk management | Business & Career | 5.60× | ||
| 06 | GitHub | Internet & Social Media | 5.06× | ||
| 07 | Dropbox (service) | Technology & Electronics | 5.02× | ||
| 08 | Digital transformation | Business & Career | 3.96× | ||
| 09 | Information security | Business & Career | 3.58× | ||
| 10 | Political science | Business & Career | 3.40× | ||
| 11 | Innovation | Business & Career | 2.94× | ||
| 12 | Sustainable energy | Home & Garden | 2.94× | ||
| 13 | Master of Business Administration | Business & Career | 2.84× | ||
| 14 | Preventive healthcare | Health | 2.31× | ||
| 15 | Renewable energy | Business & Career | 2.21× | ||
| 16 | IBEX 35 | Business & Career | 1.91× | ||
| 17 | Nonprofit organization | Politics & Society | 1.86× | ||
| 18 | Caixabank | Business & Career | 1.71× | ||
| 19 | Bankinter | Business & Career | 1.56× | ||
| 20 | Banco Sabadell | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.62× | |
| Convenience Orientation | PREMIUM | 2.32× | |
| Career Orientation | POWER | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ascom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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