Rakuten TV Audience in Germany
Rakuten TV has an estimated audience of 474,167 people in Germany. 45.1% are female, 54.9% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rakuten, Tagesschau, Transfermarkt, Jackie Chan, IU (singer).
The average Rakuten TV fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rakuten, Tagesschau, Transfermarkt, with strongest over-indexing on Rakuten (11.42× the country average). Demographically, the Rakuten TV audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Rakuten TV fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 37.2 |
| Estimated audience size | 474,167 |
Audience persona
The typical Rakuten TV fan in Germany is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Rakuten.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,358 | 0.93× |
| Bayern | 66,570 | 0.87× |
| Baden-Württemberg | 52,578 | 0.81× |
| Niedersachsen | 50,371 | 1.09× |
| Hessen | 30,122 | 0.83× |
| Sachsen | 26,140 | 1.12× |
| Rheinland-Pfalz | 23,492 | 0.99× |
| Berlin | 19,153 | 0.9× |
| Brandenburg | 18,122 | 1.23× |
| Sachsen-Anhalt | 16,831 | 1.37× |
| Schleswig-Holstein | 16,810 | 0.99× |
| Thüringen | 14,010 | 1.16× |
| Hamburg | 8,347 | 0.78× |
| Mecklenburg-Vorpommern | 8,294 | 0.92× |
| Saarland | 5,015 | 0.86× |
| Bremen | 4,607 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rakuten | 11.42× | Shopping |
| Tagesschau | 2.26× | Movies & TV |
| Transfermarkt | 2.73× | Sports |
| Jackie Chan | 6.1× | Movies & TV |
| IU (singer) | 7.68× | Music & Radio |
| Dua Lipa | 4.33× | Music & Radio |
| House music | 1.81× | Music & Radio |
| Westdeutscher Rundfunk | 2.25× | Movies & TV |
| Freeware | 1.6× | Technology & Electronics |
| Electric guitar | 2.61× | Music & Radio |
| Indeed.com | 1.76× | Business & Career |
| Sarah Hyland | 5.44× | Movies & TV |
| Satire | 2.39× | Literature |
| Vacations | 1.52× | Travel & Leisure |
| Musical instrument | 1.7× | Music & Radio |
| University | 2.08× | Business & Career |
| Lingerie | 1.74× | Fashion & Accessoires |
| Flowering plant | 2.33× | Home & Garden |
| Black Friday (shopping) | 1.54× | Shopping |
| Chihuahua (dog) | 1.89× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.13 |
| Sports Activity | POWER | 1.1 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Price Sensitivity | PREMIUM | 1.07 |
| Social Media Usage | JOY | 1.02 |
| Family Orientation | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.9% |
| Japan | 12.7% |
| Spain | 11.6% |
See Rakuten TV audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Rakuten TV have in Germany?
Rakuten TV has an estimated audience of 474,167 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rakuten TV fans?
45.1% of Rakuten TV fans are female, 54.9% are male, with an average age of 37.2 years.
Which brands do Rakuten TV fans like most?
Rakuten TV fans show strongest brand affinity for Rakuten (11.42×), Tagesschau (2.26×), and Transfermarkt (2.73×) over the country average.
Where do Rakuten TV fans live in Germany?
Rakuten TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,358), Bayern (reach 66,570), and Baden-Württemberg (reach 52,578). These three regions account for the largest share of the active audience.
What other brands do Rakuten TV fans also like?
Beyond Rakuten TV itself, the audience over-indexes on Tagesschau (2.26×), Transfermarkt (2.73×), Jackie Chan (6.1×), and IU (singer) (7.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rakuten TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.