Rakuten Target Market in France
Rakuten has an estimated audience of 5,928,544 people in France. 50.3% are female, 49.7% are male, average age 42.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Este, Veneto, EBay, Cdiscount, Norauto, Boulanger.
The average Rakuten fan in France is 42.0 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Este, Veneto, EBay, Cdiscount, with strongest over-indexing on Este, Veneto (12.24× the country average). Demographically, the Rakuten audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Video game
Customer demographics of Rakuten
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.0 |
| Estimated audience size | 5,928,544 |
Audience persona
The typical Rakuten fan in France is balanced, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Este, Veneto.
Rakuten customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1M | 0.99× |
| Auvergne-Rhône-Alpes | ~700K | 1.01× |
| Occitanie | ~600K | 1.11× |
| Nouvelle-Aquitaine | ~600K | 1.06× |
| Hauts-de-France | ~500K | 1.04× |
| Grand Est | ~500K | 1.07× |
| Provence-Alpes-Côte d'Azur | ~400K | 0.98× |
| Pays de la Loire | ~300K | 0.91× |
| Normandy | ~300K | 1.04× |
| Brittany | ~300K | 0.99× |
| Bourgogne-Franche-Comté | ~300K | 1.09× |
| Centre-Val de Loire | ~200K | 1.09× |
| Corsica | ~20K | 0.63× |
Top brand affinities of the Rakuten audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Este, Veneto | 12.24× | Travel & Leisure |
| EBay | 3.09× | Shopping |
| Cdiscount | 1.91× | Shopping |
| Norauto | 2.3× | Cars & Mobility |
| Boulanger | 1.98× | Shopping |
| Idealo | 5.75× | Shopping |
| Gong Yoo | 13.5× | Movies & TV |
| Beams | 9.39× | Fashion & Accessoires |
| Salaryman | 5.35× | Business & Career |
| Fnac | 1.78× | Shopping |
| BTS | 5.59× | Music & Radio |
| BLACKPINK | 4.76× | Music & Radio |
| Groupon | 2.46× | Internet & Social Media |
| Superman | 1.62× | Movies & TV |
| Free Mobile | 1.67× | Technology & Electronics |
| Wonder Woman (2009 film) | 5.84× | Movies & TV |
| Husband | 8.4× | Kids & Family |
| Song Joong-ki | 11.88× | Movies & TV |
| JYP Entertainment | 9.51× | Movies & TV |
| Google Drive | 1.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.29 |
| DIY Mentality | THRILL | 1.24 |
| Price Sensitivity | PREMIUM | 1.23 |
| Quality Awareness | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.17 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 40.3% |
| United States | 16.5% |
| France | 12.9% |
See Rakuten audiences in other countries
More Video game audiences in France
- Breaking news (5,232,180)
- Beetlejuice (4,186,983)
- World of Warcraft (3,606,150)
- Motorcycle club (3,291,673)
- Father's Day (2,303,437)
Frequently asked questions
Who is Rakuten's target market in France?
Rakuten's target market in France covers an estimated 5,928,544 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Rakuten customers?
50.3% of the Rakuten audience are female, 49.7% are male, with an average age of 42.0 years.
Which brands do Rakuten fans like most?
Rakuten fans show strongest brand affinity for Este, Veneto (12.24×), EBay (3.09×), and Cdiscount (1.91×) over the country average.
Where do Rakuten fans live in France?
Rakuten fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Occitanie (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Rakuten fans also like?
Beyond Rakuten itself, the audience over-indexes on EBay (3.09×), Cdiscount (1.91×), Norauto (2.3×), and Boulanger (1.98×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Rakuten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.