Shoulder strap Audience in United States

Shoulder strap logo

Shoulder strap has an estimated audience of 1,802,049 people in United States. 78.7% are female, 21.3% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Strapless dress, Singer-songwriter.

The average Shoulder strap fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Shoulder strap audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Shoulder strap fans

Demographic split for Shoulder strap audience in United States
MetricValue
Female78.7%
Male21.3%
Average age41.8
Estimated audience size1,802,049

Audience persona

The typical Shoulder strap fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Shoulder strap in United States
RegionReachAffinity
California291,0331.47×
Texas188,7861.22×
Florida131,6081.08×
New York119,7181.19×
Illinois66,6641.11×
Georgia61,2051.1×
New Jersey56,1161.22×
North Carolina55,2551.02×
Pennsylvania54,3670.9×
Ohio50,5610.91×
Virginia48,6411.11×
Washington46,5601.29×
Michigan45,0490.96×
Arizona36,4930.99×
Tennessee34,9240.97×
Massachusetts34,4880.97×
Maryland30,6600.99×
Indiana30,1640.92×
Colorado29,2871.03×
Missouri26,2920.91×
South Carolina26,0050.96×
Minnesota24,2190.94×
Wisconsin24,0640.89×
Alabama23,5660.94×
Louisiana23,5591.01×
Kentucky21,3030.94×
Oregon19,0820.92×
Nevada18,8061.08×
Oklahoma18,5540.93×
Utah17,4301.08×
Connecticut16,5700.92×
Arkansas14,0530.95×
Kansas12,9670.91×
Hawaii12,9601.67×
Mississippi12,6550.85×
Iowa11,1650.75×
New Mexico8,6470.96×
Idaho8,4420.93×
Nebraska7,9030.87×
New Hampshire7,5321.06×
West Virginia6,2030.74×
Alaska5,2131.35×
Rhode Island4,9350.86×
Washington, District of Columbia4,8710.9×
Delaware4,6520.94×
Maine4,1540.64×
Montana3,6920.74×
North Dakota3,5480.96×
South Dakota3,3640.81×
Wyoming3,1691.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shoulder strap audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Strapless dress49.25×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Nordstrom rack4.25×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Diaper bag4.81×Kids & Family
Formal wear6.75×Fashion & Accessoires
Michael Fassbender13.28×Movies & TV
Planet Fitness2.75×Sports
FC Bayern Munich3.99×Sports
Taron Egerton10.64×Movies & TV
Skirt3.04×Fashion & Accessoires
Men's clothing2.34×Fashion & Accessoires
Trousers2.5×Fashion & Accessoires
Nordstrom2.22×Shopping
Tory Burch3.96×Fashion & Accessoires
Hobby Lobby2.02×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shoulder strap audience
TraitClusterScore
Design AffinityPREMIUM1.81
SustainabilityBALANCE1.62
CreativityOPEN1.56
Luxury OrientationPREMIUM1.42
Price SensitivityPREMIUM1.39
Healthy LifestyleBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Shoulder strap
CountryShare
United States17.4%
United Kingdom14.9%
Taiwan6.7%

See Shoulder strap audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Shoulder strap have in United States?

Shoulder strap has an estimated audience of 1,802,049 people in United States, concentrated in California and Texas.

What is the gender split and age of Shoulder strap fans?

78.7% of Shoulder strap fans are female, 21.3% are male, with an average age of 41.8 years.

Which brands do Shoulder strap fans like most?

Shoulder strap fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Shoulder strap fans live in United States?

Shoulder strap fans in United States are most concentrated in California (reach 291,033), Texas (reach 188,786), and Florida (reach 131,608). These three regions account for the largest share of the active audience.

What other brands do Shoulder strap fans also like?

Beyond Shoulder strap itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Strapless dress (49.25×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoulder strap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.