Rascasse Audience Intelligence

Shoulder strap Audience in United States

A data profile of the people who buy, follow and care about Shoulder strap in United States — modelled from more than twelve digital signal sources. Shoulder strap has an estimated audience of 1,802,049 people in United States.

#6673among Topic in United States#679in Fashion & Accessoires

The average Shoulder strap fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monica Bellucci, Strapless dress, Nordstrom rack, with strongest over-indexing on Monica Bellucci (20.88× the country average).

Demographically, the Shoulder strap audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shoulder strap fan in United States is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Monica Bellucci.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoulder strap profile in United States.

Audience size
1.8M
in United States
Gender
78.7%♀
21.3% male
Age
41.8
average years
Country rank
#15444
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shoulder strap fans

78.7% are female, 21.3% are male, average age 41.8.

Fig. 02

Gender split

78.7%
Female
21.3%
Male
Demographic split for Shoulder strap audience in United States
MetricValue
Female78.7%
Male21.3%
Average age41.8
Estimated audience size1,802,049
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Shoulder strap audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3924%
40-4923%
50+22%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Shoulder strap audience comes from United States.

Worldwide audience distribution share by country for Shoulder strap
CountryShare
United States17.4%
United Kingdom14.9%
Taiwan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoulder strap audience in United States is strongest.

Fig. 05

Top regions by affinity

Shoulder strap fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.38×
02Hawaii~10K1.27×
03Washington~40K1.18×
04Texas~200K1.17×
05New Jersey~50K1.15×
06New York~100K1.12×
07Alaska~4K1.10×
08Georgia~60K1.07×
09Virginia~50K1.06×
10Oregon~20K1.05×
11Nevada~20K1.05×
12Illinois~60K1.04×
13Florida~100K1.03×
14Utah~20K1.03×
15Louisiana~20K1.02×
16North Carolina~50K1.01×
17North Dakota~4K1.01×
18Vermont~3K1.01×
19Arizona~40K1.00×
20Rhode Island~6K1.00×
21Connecticut~20K0.99×
22Kansas~10K0.99×
23Idaho~9K0.99×
24Delaware~5K0.99×
25South Dakota~4K0.99×
26Massachusetts~30K0.98×
27Maryland~30K0.98×
28Colorado~30K0.98×
29Nebraska~9K0.98×
30New Mexico~9K0.98×
31New Hampshire~7K0.98×
32Tennessee~30K0.96×
33Minnesota~20K0.96×
34Arkansas~10K0.96×
35Montana~5K0.96×
36Michigan~40K0.95×
37Missouri~30K0.95×
38South Carolina~30K0.95×
39West Virginia~8K0.95×
40Maine~6K0.95×
41Wisconsin~30K0.94×
42Alabama~20K0.94×
43Kentucky~20K0.94×
44Oklahoma~20K0.94×
45Mississippi~10K0.94×
46Washington, District of Columbia~5K0.94×
47Indiana~30K0.92×
48Iowa~10K0.90×
49Pennsylvania~50K0.89×
50Ohio~50K0.89×
Fig. 06

Affinity by region

Affinity by region — Shoulder strap, United States
0.89×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shoulder strap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shoulder strap audience
#·InterestCategoryAffinity×
01Strapless dressFashion & Accessoires40.04×
02Monica BellucciMovies & TV20.88×
03Olympique de MarseilleSports18.29×
04Michael FassbenderMovies & TV16.81×
05Taron EgertonMovies & TV12.78×
06Formal wearFashion & Accessoires8.38×
07Nordstrom rackFashion & Accessoires4.77×
08Diaper bagKids & Family3.27×
09SkirtFashion & Accessoires3.11×
10TrousersFashion & Accessoires2.90×
11SwimsuitFashion & Accessoires2.39×
12Men's clothingFashion & Accessoires2.38×
13Planet FitnessSports2.17×
14FragrancesBeauty & Wellness1.90×
15IKEAHome & Garden1.90×
16HairstyleBeauty & Wellness1.85×
17Trader Joe'sShopping1.82×
18Hobby LobbyHome & Garden1.68×
19HappinessHealth1.53×
20PinterestInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shoulder strap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shoulder strap audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.71×
IndulgenceJOY1.57×
CreativityOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shoulder strap audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Pet OwnershipJOY0.99×
Family OrientationCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shoulder strap have in United States?

Shoulder strap has an estimated audience of 1,802,049 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shoulder strap fans?

78.7% of Shoulder strap fans are female, 21.3% are male, with an average age of 41.8 years.

03

Which brands do Shoulder strap fans like most?

Shoulder strap fans show strongest brand affinity for Monica Bellucci (20.88×), Strapless dress (40.04×), and Nordstrom rack (4.77×) over the country average.

04

Where do Shoulder strap fans live in United States?

Shoulder strap fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shoulder strap fans also like?

Beyond Shoulder strap itself, the audience over-indexes on Strapless dress (40.04×), Nordstrom rack (4.77×), Formal wear (8.38×), and Michael Fassbender (16.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Shoulder strap audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoulder strap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →