Dress code Audience in Germany
Dress code has an estimated audience of 270,910 people in Germany. 68.9% are female, 31.1% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Haberler, South Asian cuisine, Chalkidiki.
The average Dress code fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Haberler, with strongest over-indexing on Progressive rock (4.3× the country average). Demographically, the Dress code audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dress code fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 33.2 |
| Estimated audience size | 270,910 |
Audience persona
The typical Dress code fan in Germany is more female, around 33.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,673 | 1.06× |
| Bayern | 53,997 | 1.24× |
| Baden-Württemberg | 42,586 | 1.15× |
| Niedersachsen | 27,063 | 1.03× |
| Hessen | 25,548 | 1.24× |
| Rheinland-Pfalz | 14,507 | 1.07× |
| Sachsen | 13,108 | 0.99× |
| Berlin | 12,806 | 1.06× |
| Schleswig-Holstein | 7,812 | 0.8× |
| Hamburg | 7,725 | 1.26× |
| Brandenburg | 7,482 | 0.89× |
| Thüringen | 6,527 | 0.95× |
| Sachsen-Anhalt | 5,747 | 0.82× |
| Mecklenburg-Vorpommern | 3,665 | 0.71× |
| Saarland | 2,973 | 0.89× |
| Bremen | 2,026 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.3× | Music & Radio |
| Gil Ofarim | 2.07× | Music & Radio |
| Haberler | 2× | News |
| South Asian cuisine | 6.08× | Food & Beverages |
| Chalkidiki | 3.46× | Travel & Leisure |
| Natural rubber | 1.91× | Cars & Mobility |
| Google Photos | 2.35× | Technology & Electronics |
| Jersey (fabric) | 4.15× | Fashion & Accessoires |
| Loincloth | 2.33× | Fashion & Accessoires |
| The Name of the Rose | 5.45× | Literature |
| Jacob Tremblay | 3.36× | Movies & TV |
| Home Delivery | 1.6× | Food & Beverages |
| Nijmegen | 4.46× | Travel & Leisure |
| The Knot (Website) | 5.31× | Kids & Family |
| The Hunt (2012 film) | 2.27× | Movies & TV |
| Vaillant Group | 6.35× | Home & Garden |
| Jason Clarke (actor) | 2.33× | Movies & TV |
| Pleural effusion | 1.75× | Health |
| Information sensitivity | 2.49× | Technology & Electronics |
| Fatteh | 4.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.8 |
| Design Affinity | PREMIUM | 1.64 |
| Community Orientation | OPEN | 1.47 |
| Indulgence | JOY | 1.42 |
| Sports Activity | POWER | 1.33 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Saudi Arabia | 7.0% |
| Italy | 4.9% |
See Dress code audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dress code have in Germany?
Dress code has an estimated audience of 270,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dress code fans?
68.9% of Dress code fans are female, 31.1% are male, with an average age of 33.2 years.
Which brands do Dress code fans like most?
Dress code fans show strongest brand affinity for Progressive rock (4.3×), Gil Ofarim (2.07×), and Haberler (2×) over the country average.
Where do Dress code fans live in Germany?
Dress code fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,673), Bayern (reach 53,997), and Baden-Württemberg (reach 42,586). These three regions account for the largest share of the active audience.
What other brands do Dress code fans also like?
Beyond Dress code itself, the audience over-indexes on Gil Ofarim (2.07×), Haberler (2×), South Asian cuisine (6.08×), and Chalkidiki (3.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dress code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.