Dress code Audience in United States

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Dress code has an estimated audience of 1,106,928 people in United States. 58.0% are female, 42.0% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Lulu 黃路梓茵, The Historian.

The average Dress code fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dress code audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Dress code fans

Demographic split for Dress code audience in United States
MetricValue
Female58.0%
Male42.0%
Average age33.3
Estimated audience size1,106,928

Audience persona

The typical Dress code fan in United States is more female, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Dress code in United States
RegionReachAffinity
California117,6960.97×
Texas115,8781.22×
Florida106,1111.42×
New York99,8571.61×
Georgia52,9291.55×
Illinois49,9471.35×
Pennsylvania44,6421.2×
North Carolina39,3821.18×
New Jersey30,4381.08×
Virginia30,1311.12×
Ohio28,6550.84×
Tennessee27,8671.26×
Louisiana27,5701.93×
Arizona27,4861.22×
Alabama26,0641.69×
Michigan24,6080.85×
South Carolina24,1271.45×
Washington21,6690.98×
Massachusetts21,2510.97×
Mississippi20,8202.28×
Maryland20,5051.08×
Missouri19,5791.1×
Indiana18,5640.92×
Wisconsin12,5020.75×
Colorado12,3450.71×
Oklahoma11,9070.97×
Minnesota11,2650.71×
Kentucky11,2290.81×
Connecticut10,7500.97×
Nevada10,6310.99×
Arkansas10,4411.14×
Oregon8,6230.68×
Utah8,0790.81×
Kansas7,3950.85×
Iowa6,7260.74×
Washington, District of Columbia4,6001.38×
West Virginia3,9660.77×
Idaho3,9170.71×
Nebraska3,9130.7×
New Mexico3,8390.69×
Hawaii3,7640.79×
New Hampshire2,9880.69×
Delaware2,9690.97×
Rhode Island2,8750.82×
Maine2,7050.68×
Alaska1,9500.82×
Montana1,4190.46×
South Dakota1,2950.51×
North Dakota1,2090.53×
Vermont1,1490.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dress code audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Lulu 黃路梓茵4.17×Movies & TV
The Historian16.48×Literature
Home equity1.83×Home & Garden
Goop4.2×Internet & Social Media
Israel1.63×Travel & Leisure
Eurail16.57×Cars & Mobility
Jingoism1.61×Politics & Society
Governor of Michigan4.83×Politics & Society
Wok4.17×Food & Beverages
Grace Slick5.3×Music & Radio
Parral, Chihuahua8.99×Travel & Leisure
Historic site2.53×Arts & Culture
headspace5.52×Health
Fairy godmother4.31×Literature
Regional styles of Mexican music1.53×Music & Radio
Grinch2.16×Movies & TV
Cherish (group)5.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dress code audience
TraitClusterScore
IndulgenceJOY1.54
Healthy LifestyleBALANCE1.48
Urban LifestyleOPEN1.34
TravellingTHRILL1.32
Career OrientationPOWER1.32
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Dress code
CountryShare
United States15.7%
Saudi Arabia7.0%
Italy4.9%

See Dress code audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Dress code have in United States?

Dress code has an estimated audience of 1,106,928 people in United States, concentrated in California and Texas.

What is the gender split and age of Dress code fans?

58.0% of Dress code fans are female, 42.0% are male, with an average age of 33.3 years.

Which brands do Dress code fans like most?

Dress code fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Dress code fans live in United States?

Dress code fans in United States are most concentrated in California (reach 117,696), Texas (reach 115,878), and Florida (reach 106,111). These three regions account for the largest share of the active audience.

What other brands do Dress code fans also like?

Beyond Dress code itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Lulu 黃路梓茵 (4.17×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dress code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.