Dress code Audience in United States
Dress code has an estimated audience of 1,106,928 people in United States. 58.0% are female, 42.0% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
The average Dress code fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Dress code audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dress code fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 33.3 |
| Estimated audience size | 1,106,928 |
Audience persona
The typical Dress code fan in United States is more female, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 117,696 | 0.97× |
| Texas | 115,878 | 1.22× |
| Florida | 106,111 | 1.42× |
| New York | 99,857 | 1.61× |
| Georgia | 52,929 | 1.55× |
| Illinois | 49,947 | 1.35× |
| Pennsylvania | 44,642 | 1.2× |
| North Carolina | 39,382 | 1.18× |
| New Jersey | 30,438 | 1.08× |
| Virginia | 30,131 | 1.12× |
| Ohio | 28,655 | 0.84× |
| Tennessee | 27,867 | 1.26× |
| Louisiana | 27,570 | 1.93× |
| Arizona | 27,486 | 1.22× |
| Alabama | 26,064 | 1.69× |
| Michigan | 24,608 | 0.85× |
| South Carolina | 24,127 | 1.45× |
| Washington | 21,669 | 0.98× |
| Massachusetts | 21,251 | 0.97× |
| Mississippi | 20,820 | 2.28× |
| Maryland | 20,505 | 1.08× |
| Missouri | 19,579 | 1.1× |
| Indiana | 18,564 | 0.92× |
| Wisconsin | 12,502 | 0.75× |
| Colorado | 12,345 | 0.71× |
| Oklahoma | 11,907 | 0.97× |
| Minnesota | 11,265 | 0.71× |
| Kentucky | 11,229 | 0.81× |
| Connecticut | 10,750 | 0.97× |
| Nevada | 10,631 | 0.99× |
| Arkansas | 10,441 | 1.14× |
| Oregon | 8,623 | 0.68× |
| Utah | 8,079 | 0.81× |
| Kansas | 7,395 | 0.85× |
| Iowa | 6,726 | 0.74× |
| Washington, District of Columbia | 4,600 | 1.38× |
| West Virginia | 3,966 | 0.77× |
| Idaho | 3,917 | 0.71× |
| Nebraska | 3,913 | 0.7× |
| New Mexico | 3,839 | 0.69× |
| Hawaii | 3,764 | 0.79× |
| New Hampshire | 2,988 | 0.69× |
| Delaware | 2,969 | 0.97× |
| Rhode Island | 2,875 | 0.82× |
| Maine | 2,705 | 0.68× |
| Alaska | 1,950 | 0.82× |
| Montana | 1,419 | 0.46× |
| South Dakota | 1,295 | 0.51× |
| North Dakota | 1,209 | 0.53× |
| Vermont | 1,149 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.57× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Capital One | 4.81× | Business & Career |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.65× | Internet & Social Media |
| Google Maps | 4.46× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Aruba | 18.99× | Travel & Leisure |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Urban Lifestyle | OPEN | 1.34 |
| Travelling | THRILL | 1.32 |
| Career Orientation | POWER | 1.32 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Saudi Arabia | 7.0% |
| Italy | 4.9% |
See Dress code audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Dress code have in United States?
Dress code has an estimated audience of 1,106,928 people in United States, concentrated in California and Texas.
What is the gender split and age of Dress code fans?
58.0% of Dress code fans are female, 42.0% are male, with an average age of 33.3 years.
Which brands do Dress code fans like most?
Dress code fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Dress code fans live in United States?
Dress code fans in United States are most concentrated in California (reach 117,696), Texas (reach 115,878), and Florida (reach 106,111). These three regions account for the largest share of the active audience.
What other brands do Dress code fans also like?
Beyond Dress code itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dress code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.