Rascasse Audience Intelligence

Dress code Audience in United States

A data profile of the people who buy, follow and care about Dress code in United States — modelled from more than twelve digital signal sources. Dress code has an estimated audience of 1,106,928 people in United States.

#8328among Topic in United States#915in Fashion & Accessoires

The average Dress code fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wells Fargo, Dillard's, J. C. Penney, with strongest over-indexing on Wells Fargo (2.52× the country average).

Demographically, the Dress code audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dress code fan in United States is more female, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Wells Fargo.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dress code profile in United States.

Audience size
1.1M
in United States
Gender
58.0%♀
42.0% male
Age
33.3
average years
Country rank
#22087
Topic in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dress code fans

58.0% are female, 42.0% are male, average age 33.3.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Dress code audience in United States
MetricValue
Female58.0%
Male42.0%
Average age33.3
Estimated audience size1,106,928
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Dress code audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Dress code audience comes from United States.

Worldwide audience distribution share by country for Dress code
CountryShare
United States15.7%
Saudi Arabia7.0%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dress code audience in United States is strongest.

Fig. 05

Top regions by affinity

Dress code fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.28×
02Louisiana~20K1.73×
03Alabama~30K1.67×
04Illinois~60K1.59×
05Georgia~50K1.46×
06Arizona~30K1.46×
07New York~90K1.45×
08Florida~100K1.31×
09South Carolina~20K1.31×
10Tennessee~30K1.24×
11Washington, District of Columbia~4K1.23×
12Texas~100K1.17×
13Pennsylvania~40K1.14×
14Arkansas~10K1.09×
15North Carolina~40K1.07×
16Virginia~30K1.07×
17Nevada~10K1.05×
18New Jersey~30K1.04×
19Maryland~20K1.03×
20Missouri~20K1.03×
21Connecticut~10K1.00×
22Delaware~3K0.99×
23Massachusetts~20K0.98×
24California~100K0.96×
25Washington~20K0.95×
26Oklahoma~10K0.94×
27Indiana~20K0.93×
28Alaska~2K0.91×
29Hawaii~4K0.89×
30Rhode Island~3K0.88×
31Utah~9K0.87×
32Kansas~7K0.85×
33Kentucky~10K0.84×
34Idaho~5K0.84×
35West Virginia~4K0.83×
36Michigan~20K0.82×
37Wisconsin~10K0.81×
38Vermont~2K0.81×
39Ohio~30K0.80×
40Iowa~7K0.80×
41New Mexico~4K0.80×
42Nebraska~4K0.80×
43North Dakota~2K0.80×
44Montana~2K0.79×
45New Hampshire~3K0.78×
46Maine~3K0.78×
47South Dakota~2K0.77×
48Colorado~10K0.76×
49Oregon~10K0.76×
50Minnesota~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Dress code, United States
0.73×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dress code audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dress code audience
#·InterestCategoryAffinity×
01Muslim holidaysPolitics & Society8.87×
02Taron EgertonMovies & TV5.81×
03MonarchyPolitics & Society4.05×
04Dillard'sFashion & Accessoires3.54×
05Demi MooreMovies & TV2.96×
06Wells FargoBusiness & Career2.52×
07J. C. PenneyShopping2.44×
08Nothing Bundt CakesFood & Beverages2.42×
09Robert RedfordMovies & TV2.33×
10Diane KeatonMovies & TV2.12×
11Hobby LobbyHome & Garden1.85×
12Real propertyHome & Garden1.84×
13Nordstrom rackFashion & Accessoires1.82×
14RedditInternet & Social Media1.72×
15GeneticsKids & Family1.71×
16SubwayFood & Beverages1.61×
17FlowerHome & Garden1.59×
18HollywoodTravel & Leisure1.55×
19MSNNews1.54×
20DrawingHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dress code audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dress code audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
Career OrientationPOWER1.58×
Pet OwnershipJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dress code audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Risk AppetiteTHRILL0.95×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dress code have in United States?

Dress code has an estimated audience of 1,106,928 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dress code fans?

58.0% of Dress code fans are female, 42.0% are male, with an average age of 33.3 years.

03

Which brands do Dress code fans like most?

Dress code fans show strongest brand affinity for Wells Fargo (2.52×), Dillard's (3.54×), and J. C. Penney (2.44×) over the country average.

04

Where do Dress code fans live in United States?

Dress code fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dress code fans also like?

Beyond Dress code itself, the audience over-indexes on Dillard's (3.54×), J. C. Penney (2.44×), Hobby Lobby (1.85×), and Muslim holidays (8.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Dress code audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dress code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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