Rascasse Audience Intelligence

Germanwings Target Market in Germany

A data profile of the people who buy, follow and care about Germanwings in Germany — modelled from more than twelve digital signal sources. Germanwings has an estimated audience of 357,796 people in Germany.

#43among Airline in Germany#1947among Brand in Germany#1217in Travel & Leisure

The average Germanwings fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Google Flights, Whirlpool Corporation, Targobank, with strongest over-indexing on Google Flights (53.37× the country average).

Demographically, the Germanwings audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Germanwings fan in Germany is more female, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Flights.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Germanwings profile in Germany.

Audience size
358K
in Germany
Gender
56.5%♀
43.5% male
Age
39.3
average years
Country rank
#15266
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Germanwings

56.5% are female, 43.5% are male, average age 39.3.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Germanwings audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age39.3
Estimated audience size357,796
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Germanwings audience in Germany
Age bracketShare%
16-1920%
20-2914%
30-3924%
40-4928%
50+14%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Germanwings audience comes from Germany.

Worldwide audience distribution share by country for Germanwings
CountryShare
Germany40.8%
Italy15.9%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Germanwings audience in Germany is strongest.

Fig. 05

Top regions by affinity

Germanwings customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K2.44×
02Baden-Württemberg~100K2.42×
03Hamburg~10K1.55×
04Berlin~20K1.22×
05Rheinland-Pfalz~20K1.02×
06Schleswig-Holstein~10K0.99×
07Bremen~3K0.96×
08Niedersachsen~30K0.92×
09Hessen~20K0.83×
10Brandenburg~9K0.79×
11Saarland~3K0.64×
12Bayern~30K0.56×
13Mecklenburg-Vorpommern~4K0.55×
14Sachsen~10K0.52×
15Sachsen-Anhalt~4K0.44×
16Thüringen~4K0.42×
Fig. 06

Affinity by region

Affinity by region — Germanwings, Germany
0.42×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Germanwings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Germanwings audience
#·InterestCategoryAffinity×
01Steam cleaningHome & Garden94.65×
02Roman WeidenfellerSports71.89×
03southwest airlinesTravel & Leisure62.34×
04VoloteaTravel & Leisure56.92×
05Google FlightsTravel & Leisure53.37×
06Mon ChériFood & Beverages51.19×
07Bild am SonntagNews36.77×
08Whirlpool CorporationHome & Garden36.43×
09EvianFood & Beverages35.27×
10Scandinavian AirlinesTravel & Leisure24.69×
11EssenceBeauty & Wellness24.36×
12Heath LedgerMovies & TV20.00×
13AnthropologieShopping17.91×
14B&B HotelsTravel & Leisure15.96×
15TargobankBusiness & Career15.26×
16SunExpressTravel & Leisure15.03×
17CongstarTechnology & Electronics6.90×
18Sport BildSports5.00×
19FamilyKids & Family3.70×
20NatureHome & Garden3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Germanwings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Germanwings audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.82×
Family OrientationCONSERVATISM1.70×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Germanwings audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
Pet OwnershipJOY0.79×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Germanwings's target market in Germany?

Germanwings's target market in Germany covers an estimated 357,796 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Germanwings customers?

56.5% of the Germanwings audience are female, 43.5% are male, with an average age of 39.3 years.

03

Which brands do Germanwings fans like most?

Germanwings fans show strongest brand affinity for Google Flights (53.37×), Whirlpool Corporation (36.43×), and Targobank (15.26×) over the country average.

04

Where do Germanwings fans live in Germany?

Germanwings fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Germanwings fans also like?

Beyond Germanwings itself, the audience over-indexes on Whirlpool Corporation (36.43×), Targobank (15.26×), SunExpress (15.03×), and Roman Weidenfeller (71.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Germanwings audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Germanwings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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