Germanwings Audience in Germany
Germanwings has an estimated audience of 382,339 people in Germany. 56.5% are female, 43.5% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gruene, New Braunfels, Texas, Slipper lobster, Rossmann, Gil Ofarim, Rosie the Riveter.
The average Germanwings fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gruene, New Braunfels, Texas, Slipper lobster, Rossmann, with strongest over-indexing on Gruene, New Braunfels, Texas (61.15× the country average). Demographically, the Germanwings audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Germanwings fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.3 |
| Estimated audience size | 382,339 |
Audience persona
The typical Germanwings fan in Germany is more female, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Gruene, New Braunfels, Texas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 207,564 | 2.48× |
| Baden-Württemberg | 128,244 | 2.46× |
| Bayern | 36,014 | 0.59× |
| Niedersachsen | 34,560 | 0.93× |
| Hessen | 24,738 | 0.85× |
| Berlin | 21,221 | 1.24× |
| Rheinland-Pfalz | 19,480 | 1.02× |
| Hamburg | 13,633 | 1.58× |
| Schleswig-Holstein | 13,504 | 0.98× |
| Sachsen | 9,296 | 0.5× |
| Brandenburg | 8,460 | 0.71× |
| Sachsen-Anhalt | 3,526 | 0.36× |
| Mecklenburg-Vorpommern | 3,435 | 0.47× |
| Thüringen | 3,227 | 0.33× |
| Bremen | 3,068 | 0.94× |
| Saarland | 2,676 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gruene, New Braunfels, Texas | 61.15× | Travel & Leisure |
| Slipper lobster | 46.92× | Pets & Animals |
| Rossmann | 1.56× | Shopping |
| Gil Ofarim | 2.15× | Music & Radio |
| Rosie the Riveter | 20× | Business & Career |
| Hostelworld | 9.89× | Travel & Leisure |
| Katie Piper | 20× | Movies & TV |
| Saving | 2.18× | Business & Career |
| Canton of St. Gallen | 14.3× | Travel & Leisure |
| Home Office | 1.76× | Business & Career |
| Gudrun Sjödén | 4.39× | Fashion & Accessoires |
| Humsafar | 65.79× | Movies & TV |
| Cocktail | 1.51× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Euphonium | 12.33× | Music & Radio |
| Braun Büffel | 9.63× | Fashion & Accessoires |
| Philadelphia College of Osteopathic Medicine | 20× | Business & Career |
| VfL Wolfsburg | 1.62× | Sports |
| Jack White | 1.79× | Movies & TV |
| Time (magazine) | 1.84× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.62 |
| Price Sensitivity | PREMIUM | 1.57 |
| Family Orientation | CONSERVATISM | 1.45 |
| Quality Awareness | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.3 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.1% |
| Italy | 15.5% |
| United Kingdom | 7.8% |
See Germanwings audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Germanwings have in Germany?
Germanwings has an estimated audience of 382,339 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Germanwings fans?
56.5% of Germanwings fans are female, 43.5% are male, with an average age of 39.3 years.
Which brands do Germanwings fans like most?
Germanwings fans show strongest brand affinity for Gruene, New Braunfels, Texas (61.15×), Slipper lobster (46.92×), and Rossmann (1.56×) over the country average.
Where do Germanwings fans live in Germany?
Germanwings fans in Germany are most concentrated in Nordrhein-Westfalen (reach 207,564), Baden-Württemberg (reach 128,244), and Bayern (reach 36,014). These three regions account for the largest share of the active audience.
What other brands do Germanwings fans also like?
Beyond Germanwings itself, the audience over-indexes on Slipper lobster (46.92×), Rossmann (1.56×), Gil Ofarim (2.15×), and Rosie the Riveter (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Germanwings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.