Rascasse Audience Intelligence

Literary magazine Audience in United States

A data profile of the people who buy, follow and care about Literary magazine in United States — modelled from more than twelve digital signal sources. Literary magazine has an estimated audience of 1,889,562 people in United States.

#6523among Topic in United States#261in Literature

The average Literary magazine fan in United States is 47.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sustainable energy, Essay, Renewable energy, with strongest over-indexing on Sustainable energy (10.45× the country average).

Demographically, the Literary magazine audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Literary magazine fan in United States is more female, around 47.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Literary magazine profile in United States.

Audience size
1.9M
in United States
Gender
64.2%♀
35.8% male
Age
47.1
average years
Country rank
#14902
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Literary magazine fans

64.2% are female, 35.8% are male, average age 47.1.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Literary magazine audience in United States
MetricValue
Female64.2%
Male35.8%
Average age47.1
Estimated audience size1,889,562
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Literary magazine audience in United States
Age bracketShare%
16-199%
20-2910%
30-3916%
40-4922%
50+44%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Literary magazine audience comes from United States.

Worldwide audience distribution share by country for Literary magazine
CountryShare
United States50.8%
France7.2%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Literary magazine audience in United States is strongest.

Fig. 05

Top regions by affinity

Literary magazine fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.57×
02Massachusetts~60K1.52×
03Washington, District of Columbia~8K1.41×
04Maryland~40K1.20×
05Connecticut~20K1.20×
06Vermont~4K1.19×
07Maine~8K1.12×
08Alaska~5K1.12×
09Virginia~50K1.10×
10North Dakota~4K1.08×
11Pennsylvania~70K1.07×
12New Jersey~50K1.07×
13Oregon~20K1.07×
14Rhode Island~6K1.07×
15South Dakota~5K1.06×
16California~200K1.03×
17Montana~5K1.03×
18New Mexico~10K1.02×
19Washington~40K1.01×
20New Hampshire~7K1.00×
21West Virginia~9K0.99×
22Delaware~5K0.99×
23Nebraska~9K0.98×
24Hawaii~8K0.98×
25Illinois~60K0.96×
26Arkansas~10K0.96×
27Utah~20K0.95×
28Iowa~10K0.95×
29Idaho~9K0.94×
30Georgia~50K0.93×
31Wisconsin~30K0.92×
32Minnesota~20K0.92×
33Mississippi~10K0.92×
34North Carolina~50K0.91×
35Missouri~30K0.91×
36Kentucky~20K0.91×
37Kansas~10K0.90×
38Alabama~20K0.88×
39Oklahoma~20K0.88×
40Colorado~30K0.87×
41Louisiana~20K0.87×
42Nevada~20K0.87×
43South Carolina~20K0.86×
44Ohio~50K0.84×
45Tennessee~30K0.84×
46Indiana~30K0.83×
47Arizona~30K0.82×
48Florida~100K0.80×
49Michigan~40K0.79×
50Texas~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Literary magazine, United States
0.70×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Literary magazine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Literary magazine audience
#·InterestCategoryAffinity×
01Dana CarveyMovies & TV27.14×
02Miyamoto MusashiPolitics & Society20.00×
03EssayLiterature19.50×
04Maya AngelouLiterature18.97×
05Sustainable energyHome & Garden10.45×
06Book discussion clubLiterature8.52×
07Renewable energyBusiness & Career7.42×
08Late-night talk showMovies & TV6.84×
09Young-adult fictionLiterature6.67×
10E-book readersTechnology & Electronics5.08×
11LinkedInInternet & Social Media4.85×
12The Washington PostNews4.65×
13Diane KeatonMovies & TV3.86×
14InnovationBusiness & Career3.71×
15FedExBusiness & Career3.32×
16Trader Joe'sShopping3.06×
17AirbnbTravel & Leisure2.82×
18IKEAHome & Garden2.58×
19PodcastMusic & Radio2.38×
20PinterestInternet & Social Media1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Literary magazine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Literary magazine audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.45×
Community OrientationOPEN2.23×
IndividualismJOY2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Literary magazine audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.87×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Literary magazine have in United States?

Literary magazine has an estimated audience of 1,889,562 people in United States, concentrated in California and New York.

02

What is the gender split and age of Literary magazine fans?

64.2% of Literary magazine fans are female, 35.8% are male, with an average age of 47.1 years.

03

Which brands do Literary magazine fans like most?

Literary magazine fans show strongest brand affinity for Sustainable energy (10.45×), Essay (19.5×), and Renewable energy (7.42×) over the country average.

04

Where do Literary magazine fans live in United States?

Literary magazine fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Literary magazine fans also like?

Beyond Literary magazine itself, the audience over-indexes on Essay (19.5×), Renewable energy (7.42×), Maya Angelou (18.97×), and Book discussion club (8.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Literary magazine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Literary magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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