A data profile of the people who buy, follow and care about Coin in United Kingdom — modelled from more than twelve digital signal sources. Coin has an estimated audience of 2,967,154 people in United Kingdom.
The average Coin fan in United Kingdom is 44.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Royal Mint, William Hill (bookmaker), Hobby, with strongest over-indexing on Royal Mint (7.99× the country average).
Demographically, the Coin audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Coin fan in United Kingdom is balanced, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Royal Mint.
The key figures that characterise the Coin profile in United Kingdom.
53.0% are female, 47.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.5 |
| Estimated audience size | 2,967,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Coin audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 5.8% |
| Italy | 3.6% |
Where the Coin audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2M | 3.14× | |
| 02 | Yorkshire and the Humber | ~400K | 1.61× | |
| 03 | West Midlands | ~200K | 1.58× | |
| 04 | North East | ~200K | 1.45× | |
| 05 | South West | ~200K | 0.78× | |
| 06 | East Midlands | ~200K | 0.78× | |
| 07 | South East | ~300K | 0.69× | |
| 08 | East of England | ~200K | 0.65× | |
| 09 | North West | ~200K | 0.49× | |
| 10 | Wales | ~60K | 0.35× | |
| 11 | Northern Ireland | ~30K | 0.35× | |
| 12 | Scotland | ~80K | 0.30× |
The strongest cross-interests of the Coin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Royal Mint | Home & Garden | 7.99× | ||
| 02 | Coin collecting | Home & Garden | 6.39× | ||
| 03 | Risk management | Business & Career | 2.54× | ||
| 04 | Esso | Cars & Mobility | 2.53× | ||
| 05 | Adoption | Kids & Family | 2.42× | ||
| 06 | Wikipedia | Internet & Social Media | 2.41× | ||
| 07 | Betfair | Games | 2.38× | ||
| 08 | Fish and chips | Food & Beverages | 2.22× | ||
| 09 | William Hill (bookmaker) | Games | 2.17× | ||
| 10 | Refrigerator | Home & Garden | 2.13× | ||
| 11 | Hot tub | Home & Garden | 1.99× | ||
| 12 | Mobile home | Cars & Mobility | 1.98× | ||
| 13 | Satire | Literature | 1.94× | ||
| 14 | Hobby | Home & Garden | 1.88× | ||
| 15 | Mother's Day | Kids & Family | 1.85× | ||
| 16 | Internet & Social Media | 1.79× | |||
| 17 | Aldi | Shopping | 1.67× | ||
| 18 | Distilled beverage | Food & Beverages | 1.67× | ||
| 19 | National Lottery | Games | 1.55× | ||
| 20 | Volunteering | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.45× | |
| Need for Security | CONSERVATISM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Sports Activity | POWER | 0.75× | |
| Pet Ownership | JOY | 0.80× |
Coin has an estimated audience of 2,967,154 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
53.0% of Coin fans are female, 47.0% are male, with an average age of 44.5 years.
Coin fans show strongest brand affinity for Royal Mint (7.99×), William Hill (bookmaker) (2.17×), and Hobby (1.88×) over the country average.
Coin fans in United Kingdom are most concentrated in England (reach ~2M), Yorkshire and the Humber (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Coin itself, the audience over-indexes on William Hill (bookmaker) (2.17×), Hobby (1.88×), Wikipedia (2.41×), and Esso (2.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Coin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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