Taco Audience in Mexico
Taco has an estimated audience of 6,649,993 people in Mexico. 49.9% are female, 50.1% are male, average age 34.3. Top regions: State of Mexico, Jalisco, Nuevo Leon. Top brand affinities: Cuban rumba, Mario Bautista, Camila Cabello, Sebastian Yatra, Cuban cuisine.
The average Taco fan in Mexico is 34.3 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Top brand affinities include Cuban rumba, Mario Bautista, Camila Cabello, with strongest over-indexing on Cuban rumba (1.62× the country average). Demographically, the Taco audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 25 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Taco fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 34.3 |
| Estimated audience size | 6,649,993 |
Audience persona
The typical Taco fan in Mexico is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Cuban rumba.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,500,995 | 1.64× |
| Jalisco | 1,151,111 | 2.34× |
| Nuevo Leon | 725,632 | 1.82× |
| Distrito Federal | 599,849 | 0.69× |
| Baja California | 382,348 | 1.38× |
| Veracruz (state) | 312,149 | 0.8× |
| Guanajuato | 306,004 | 0.97× |
| Puebla | 276,167 | 0.78× |
| Tamaulipas | 239,309 | 1.08× |
| Chihuahua | 231,254 | 1× |
| Michoacan de Ocampo | 190,554 | 0.83× |
| Coahuila de Zaragoza | 169,528 | 0.85× |
| Yucatan | 157,267 | 1.14× |
| Chiapas | 134,207 | 0.67× |
| Guerrero | 101,922 | 0.6× |
| Hidalgo | 90,795 | 0.56× |
| Nayarit | 89,433 | 1.39× |
| Aguascalientes | 85,455 | 1.01× |
| Baja California Sur | 81,728 | 1.54× |
| Morelos | 70,478 | 0.61× |
| Durango | 66,051 | 0.72× |
| Colima | 49,775 | 1.17× |
| Zacatecas | 45,556 | 0.54× |
| Tlaxcala | 32,564 | 0.43× |
| Campeche | 23,624 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cuban rumba | 1.62× | Music & Radio |
| Mario Bautista | 1.73× | Music & Radio |
| Camila Cabello | 1.98× | Music & Radio |
| Sebastian Yatra | 1.77× | Music & Radio |
| Cuban cuisine | 1.75× | Food & Beverages |
| Frankie Ruiz | 1.77× | Music & Radio |
| Funk ostentação | 1.66× | Music & Radio |
| Varadero | 1.53× | Travel & Leisure |
| Eddie Santiago | 1.75× | Music & Radio |
| Brazilian Waxing | 1.54× | Beauty & Wellness |
| Old Havana | 1.51× | Travel & Leisure |
| Silvestre Dangond | 1.77× | Music & Radio |
| Diomedes Díaz | 1.64× | Music & Radio |
| Los Van Van | 1.82× | Music & Radio |
| Charanga Habanera | 1.77× | Music & Radio |
| Banda La Trakalosa de Monterrey | 1.61× | Music & Radio |
| University at Albany, SUNY | 1.67× | Business & Career |
| Future Music Magazine | 1.51× | |
| Jimmy John's | 1.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.38 |
| Travelling | THRILL | 1.29 |
| Need for Security | CONSERVATISM | 1.12 |
| Urban Lifestyle | OPEN | 1.09 |
| Creativity | OPEN | 0.96 |
| Extroversion | THRILL | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.2% |
| Mexico | 12.6% |
| Spain | 3.2% |
See Taco audiences in other countries
More Dish audiences in Mexico
- Pizza (4,940,206)
- Hamburger (3,972,724)
- Seafood (3,636,747)
- Edible mushroom (3,357,831)
- Sushi (2,684,431)
Frequently asked questions
How many fans does Taco have in Mexico?
Taco has an estimated audience of 6,649,993 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Taco fans?
49.9% of Taco fans are female, 50.1% are male, with an average age of 34.3 years.
Which brands do Taco fans like most?
Taco fans show strongest brand affinity for Cuban rumba (1.62×), Mario Bautista (1.73×), and Camila Cabello (1.98×) over the country average.
Where do Taco fans live in Mexico?
Taco fans in Mexico are most concentrated in State of Mexico (reach 1,500,995), Jalisco (reach 1,151,111), and Nuevo Leon (reach 725,632). These three regions account for the largest share of the active audience.
What other brands do Taco fans also like?
Beyond Taco itself, the audience over-indexes on Mario Bautista (1.73×), Camila Cabello (1.98×), Sebastian Yatra (1.77×), and Cuban cuisine (1.75×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.