A data profile of the people who buy, follow and care about Taco in Mexico — modelled from more than twelve digital signal sources. Taco has an estimated audience of 6,649,993 people in Mexico.
The average Taco fan in Mexico is 34.3 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include Cuban rumba, Camila Cabello, Mario Bautista, with strongest over-indexing on Cuban rumba (1.62× the country average).
Demographically, the Taco audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 25 regions tracked by Rascasse.
The typical Taco fan in Mexico is balanced, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Cuban rumba.
The key figures that characterise the Taco profile in Mexico.
49.9% are female, 50.1% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 34.3 |
| Estimated audience size | 6,649,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Taco audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 49.1% |
| Mexico | 12.6% |
| Spain | 3.2% |
Where the Taco audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jalisco | ~1M | 2.34× | |
| 02 | Nuevo Leon | ~700K | 1.82× | |
| 03 | State of Mexico | ~1.5M | 1.64× | |
| 04 | Baja California Sur | ~80K | 1.53× | |
| 05 | Nayarit | ~90K | 1.39× | |
| 06 | Baja California | ~400K | 1.38× | |
| 07 | Colima | ~50K | 1.16× | |
| 08 | Yucatan | ~200K | 1.14× | |
| 09 | Tamaulipas | ~200K | 1.07× | |
| 10 | Aguascalientes | ~90K | 1.01× | |
| 11 | Chihuahua | ~200K | 1.00× | |
| 12 | Guanajuato | ~300K | 0.97× | |
| 13 | Coahuila de Zaragoza | ~200K | 0.85× | |
| 14 | Michoacan de Ocampo | ~200K | 0.83× | |
| 15 | Veracruz (state) | ~300K | 0.80× | |
| 16 | Puebla | ~300K | 0.78× | |
| 17 | Durango | ~70K | 0.72× | |
| 18 | Distrito Federal | ~600K | 0.69× | |
| 19 | Chiapas | ~100K | 0.68× | |
| 20 | Morelos | ~70K | 0.62× | |
| 21 | Guerrero | ~100K | 0.61× | |
| 22 | Hidalgo | ~90K | 0.57× | |
| 23 | Zacatecas | ~50K | 0.55× | |
| 24 | Campeche | ~20K | 0.48× | |
| 25 | Tlaxcala | ~30K | 0.44× |
The strongest cross-interests of the Taco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Camila Cabello | Music & Radio | 1.98× | ||
| 02 | Los Van Van | Music & Radio | 1.82× | ||
| 03 | Sebastian Yatra | Music & Radio | 1.77× | ||
| 04 | Frankie Ruiz | Music & Radio | 1.77× | ||
| 05 | Silvestre Dangond | Music & Radio | 1.77× | ||
| 06 | Charanga Habanera | Music & Radio | 1.77× | ||
| 07 | Cuban cuisine | Food & Beverages | 1.75× | ||
| 08 | Eddie Santiago | Music & Radio | 1.75× | ||
| 09 | Mario Bautista | Music & Radio | 1.73× | ||
| 10 | University at Albany, SUNY | Business & Career | 1.67× | ||
| 11 | Funk ostentação | Music & Radio | 1.66× | ||
| 12 | Diomedes Díaz | Music & Radio | 1.64× | ||
| 13 | Cuban rumba | Music & Radio | 1.62× | ||
| 14 | Banda La Trakalosa de Monterrey | Music & Radio | 1.61× | ||
| 15 | Brazilian Waxing | Beauty & Wellness | 1.54× | ||
| 16 | Varadero | Travel & Leisure | 1.53× | ||
| 17 | Old Havana | Travel & Leisure | 1.51× | ||
| 18 | Future Music Magazine | Website / Newspaper / Magazine | 1.51× | ||
| 19 | Jimmy John's | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.92× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Urban Lifestyle | OPEN | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.75× |
Taco has an estimated audience of 6,649,993 people in Mexico, concentrated in State of Mexico and Jalisco.
49.9% of Taco fans are female, 50.1% are male, with an average age of 34.3 years.
Taco fans show strongest brand affinity for Cuban rumba (1.62×), Camila Cabello (1.98×), and Mario Bautista (1.73×) over the country average.
Taco fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Jalisco (reach ~1M), and Nuevo Leon (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Taco itself, the audience over-indexes on Camila Cabello (1.98×), Mario Bautista (1.73×), Sebastian Yatra (1.77×), and Cuban cuisine (1.75×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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