Guerrero Audience in Mexico
Guerrero has an estimated audience of 5,139,071 people in Mexico. 46.9% are female, 53.1% are male, average age 34.0. Top regions: Guerrero, State of Mexico, Distrito Federal. Top brand affinities: Mobile payment, Catholic Church, Puma, MSN, Banana.
The average Guerrero fan in Mexico is 34.0 years old, balanced, and lives primarily in Guerrero. The audience is concentrated in Guerrero, State of Mexico, Distrito Federal. Top brand affinities include Mobile payment, Catholic Church, Puma, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Guerrero audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Guerrero fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 34.0 |
| Estimated audience size | 5,139,071 |
Audience persona
The typical Guerrero fan in Mexico is balanced, around 34.0 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Guerrero | 839,292 | 6.43× |
| State of Mexico | 791,738 | 1.12× |
| Distrito Federal | 740,831 | 1.1× |
| Puebla | 286,254 | 1.05× |
| Jalisco | 267,479 | 0.7× |
| Veracruz (state) | 224,637 | 0.74× |
| Guanajuato | 180,840 | 0.74× |
| Nuevo Leon | 172,604 | 0.56× |
| Michoacan de Ocampo | 156,001 | 0.88× |
| Baja California | 151,887 | 0.71× |
| Chihuahua | 112,580 | 0.63× |
| Morelos | 110,123 | 1.24× |
| Chiapas | 108,632 | 0.7× |
| Hidalgo | 101,872 | 0.82× |
| Coahuila de Zaragoza | 91,726 | 0.59× |
| Yucatan | 64,906 | 0.61× |
| Tlaxcala | 47,377 | 0.8× |
| Zacatecas | 43,563 | 0.67× |
| Durango | 41,122 | 0.58× |
| Aguascalientes | 36,708 | 0.56× |
| Baja California Sur | 36,243 | 0.88× |
| Nayarit | 33,336 | 0.67× |
| Colima | 21,439 | 0.65× |
| Campeche | 21,391 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Catholic Church | 2.85× | Politics & Society |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 2.94× | News |
| Banana | 2.84× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Travel agency | 2.82× | Travel & Leisure |
| Sarcasm | 2.67× | Politics & Society |
| Game consoles | 2.05× | Technology & Electronics |
| Local news | 4.84× | News |
| Broadcasting of sports events | 3.57× | Movies & TV |
| Stone Island | 20× | Fashion & Accessoires |
| El País | 2.67× | News |
| Pedro Pascal | 2.39× | Movies & TV |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| Acapulco | 1.98× | Travel & Leisure |
| George Clooney | 5.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.03 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 44.3% |
| United States | 31.2% |
| Philippines | 6.0% |
See Guerrero audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Guerrero have in Mexico?
Guerrero has an estimated audience of 5,139,071 people in Mexico, concentrated in Guerrero and State of Mexico.
What is the gender split and age of Guerrero fans?
46.9% of Guerrero fans are female, 53.1% are male, with an average age of 34.0 years.
Which brands do Guerrero fans like most?
Guerrero fans show strongest brand affinity for Mobile payment (5.93×), Catholic Church (2.85×), and Puma (2.76×) over the country average.
Where do Guerrero fans live in Mexico?
Guerrero fans in Mexico are most concentrated in Guerrero (reach 839,292), State of Mexico (reach 791,738), and Distrito Federal (reach 740,831). These three regions account for the largest share of the active audience.
What other brands do Guerrero fans also like?
Beyond Guerrero itself, the audience over-indexes on Catholic Church (2.85×), Puma (2.76×), MSN (2.94×), and Banana (2.84×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Guerrero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.