Rascasse Audience Intelligence

Health News Audience in United States

A data profile of the people who buy, follow and care about Health News in United States — modelled from more than twelve digital signal sources. Health News has an estimated audience of 482,545 people in United States.

#11552among Topic in United States#307in News

The average Health News fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Kevin Gates, Exxon, QVC, with strongest over-indexing on Kevin Gates (23.48× the country average).

Demographically, the Health News audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Health News fan in United States is more female, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for Kevin Gates.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Health News profile in United States.

Audience size
483K
in United States
Gender
58.9%♀
41.1% male
Age
34.5
average years
Country rank
#37450
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Health News fans

58.9% are female, 41.1% are male, average age 34.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Health News audience in United States
MetricValue
Female58.9%
Male41.1%
Average age34.5
Estimated audience size482,545
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Health News audience in United States
Age bracketShare%
16-1938%
20-2917%
30-3914%
40-4915%
50+16%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Health News audience comes from United States.

Worldwide audience distribution share by country for Health News
CountryShare
United States29.2%
Japan15.2%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Health News audience in United States is strongest.

Fig. 05

Top regions by affinity

Health News fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K3.11×
02New York~40K1.66×
03Pennsylvania~30K1.56×
04Connecticut~7K1.43×
05Virginia~20K1.36×
06Massachusetts~10K1.34×
07North Dakota~1K1.33×
08Illinois~20K1.27×
09Maryland~10K1.25×
10Wisconsin~9K1.19×
11Montana~1K1.11×
12New Mexico~3K1.10×
13Washington~10K1.09×
14Hawaii~2K1.07×
15New Jersey~10K1.05×
16Nebraska~3K1.05×
17North Carolina~10K1.02×
18West Virginia~2K1.02×
19Arkansas~4K1.00×
20Vermont<1K1.00×
21Kansas~4K0.99×
22Idaho~2K0.99×
23Rhode Island~2K0.98×
24Indiana~8K0.96×
25Alaska<1K0.94×
26Oregon~5K0.92×
27Maine~2K0.92×
28Arizona~9K0.91×
29Ohio~10K0.90×
30Michigan~10K0.90×
31California~50K0.89×
32Florida~30K0.89×
33Georgia~10K0.89×
34Delaware~1K0.89×
35Alabama~6K0.87×
36South Dakota<1K0.87×
37Missouri~7K0.86×
38New Hampshire~2K0.86×
39Nevada~4K0.85×
40Utah~4K0.85×
41Iowa~3K0.85×
42Minnesota~6K0.82×
43Kentucky~5K0.81×
44Colorado~6K0.80×
45Tennessee~8K0.79×
46Oklahoma~4K0.78×
47Mississippi~3K0.78×
48Texas~30K0.76×
49South Carolina~6K0.76×
50Louisiana~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Health News, United States
0.66×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Health News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Health News audience
#·InterestCategoryAffinity×
01Kevin GatesMusic & Radio23.48×
02CodecademyInternet & Social Media14.97×
03United States national football teamSports14.97×
04Massive open online courseBusiness & Career14.97×
05CourseraBusiness & Career14.56×
06Elderly careHealth11.40×
07ExxonCars & Mobility10.81×
08QVCMovies & TV8.08×
09ZendayaMovies & TV5.83×
10FedExBusiness & Career5.71×
11Tabloid (newspaper format)Literature5.69×
12Sustainable energyHome & Garden5.62×
13Mortgage loansBusiness & Career4.31×
14Farmers' marketFood & Beverages4.20×
15Discount storesShopping4.04×
16PinterestInternet & Social Media3.75×
17Shopping mallsShopping3.18×
18SubwayFood & Beverages3.03×
19AirbnbTravel & Leisure2.76×
20McDonald'sFood & Beverages2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Health News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Health News audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.13×
PatriotismCONSERVATISM2.39×
Need for SecurityCONSERVATISM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Health News audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Sports ActivityPOWER0.94×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Health News have in United States?

Health News has an estimated audience of 482,545 people in United States, concentrated in California and New York.

02

What is the gender split and age of Health News fans?

58.9% of Health News fans are female, 41.1% are male, with an average age of 34.5 years.

03

Which brands do Health News fans like most?

Health News fans show strongest brand affinity for Kevin Gates (23.48×), Exxon (10.81×), and QVC (8.08×) over the country average.

04

Where do Health News fans live in United States?

Health News fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Health News fans also like?

Beyond Health News itself, the audience over-indexes on Exxon (10.81×), QVC (8.08×), Pinterest (3.75×), and FedEx (5.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Health News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Health News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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