Health News Audience in United States

Health News has an estimated audience of 482,545 people in United States. 58.9% are female, 41.1% are male, average age 34.5. Top regions: New York, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Health News fan in United States is 34.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Health News audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Health News fans

Demographic split for Health News audience in United States
MetricValue
Female58.9%
Male41.1%
Average age34.5
Estimated audience size482,545

Audience persona

The typical Health News fan in United States is more female, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Health News in United States
RegionReachAffinity
New York49,6631.84×
California48,9720.92×
Texas30,8790.74×
Florida29,4930.9×
Pennsylvania22,0811.36×
Illinois20,7111.29×
Virginia18,5331.58×
North Carolina16,1021.11×
Georgia15,5381.05×
Massachusetts14,1951.49×
New Jersey13,5141.1×
Ohio12,5280.84×
Washington12,2701.27×
Michigan11,5760.92×
Arizona9,9551.01×
Maryland9,4961.14×
Connecticut8,9561.85×
Wisconsin8,3271.15×
Indiana7,9230.9×
Tennessee7,4450.77×
Colorado5,8340.77×
Missouri5,7620.74×
Minnesota5,4900.79×
Washington, District of Columbia5,4753.77×
Kentucky5,1250.85×
South Carolina4,3710.6×
Nevada4,1760.89×
Oregon4,1490.75×
Arkansas3,7570.94×
Oklahoma3,6740.69×
Alabama3,6700.54×
Utah3,1400.73×
Iowa3,0310.76×
Kansas2,9110.77×
West Virginia2,7111.21×
Louisiana2,5920.42×
Mississippi2,4220.61×
Idaho2,4101×
New Mexico2,2580.93×
Hawaii1,8840.91×
North Dakota1,6441.66×
Nebraska1,5860.66×
New Hampshire1,5640.82×
Rhode Island1,5100.98×
Maine1,4280.83×
Delaware1,0630.8×
Montana9730.73×
Vermont8220.97×
Alaska7100.69×
South Dakota5240.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health News audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Massive open online course14.97×Business & Career
Bill Skarsgård7.92×Movies & TV
Exxon6.08×Cars & Mobility
Toyota Supra9.71×Cars & Mobility
Codecademy9.57×Internet & Social Media
7-Eleven2.98×Shopping
Khabib Nurmagomedov13.49×Sports
Primeira Liga14.97×Sports
FC Bayern Munich3.71×Sports
Kevin De Bruyne14.64×Sports
Payment card8.17×Fashion & Accessoires
Planet Fitness1.83×Sports
Las Vegas2.18×Travel & Leisure
Local news1.88×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health News audience
TraitClusterScore
Need for SecurityCONSERVATISM1.59
Quality AwarenessPREMIUM1.29
Family OrientationCONSERVATISM1.17
TravellingTHRILL1.16
IndulgenceJOY1.07
SustainabilityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Health News
CountryShare
United States29.4%
Japan15.3%
India6.5%

See Health News audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Health News have in United States?

Health News has an estimated audience of 482,545 people in United States, concentrated in New York and California.

What is the gender split and age of Health News fans?

58.9% of Health News fans are female, 41.1% are male, with an average age of 34.5 years.

Which brands do Health News fans like most?

Health News fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Health News fans live in United States?

Health News fans in United States are most concentrated in New York (reach 49,663), California (reach 48,972), and Texas (reach 30,879). These three regions account for the largest share of the active audience.

What other brands do Health News fans also like?

Beyond Health News itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.