Health News Audience in United States
Health News has an estimated audience of 482,545 people in United States. 58.9% are female, 41.1% are male, average age 34.5. Top regions: New York, California, Texas. Top brand affinities: Progressive rock, Pro-Ject, Emperor Entertainment Group, Iowa Hawkeyes, Staycation.
The average Health News fan in United States is 34.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Progressive rock, Pro-Ject, Emperor Entertainment Group, with strongest over-indexing on Progressive rock (4.52× the country average). Demographically, the Health News audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Topic
Demographics of Health News fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 34.5 |
| Estimated audience size | 482,545 |
Audience persona
The typical Health News fan in United States is more female, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 49,663 | 1.84× |
| California | 48,972 | 0.92× |
| Texas | 30,879 | 0.74× |
| Florida | 29,493 | 0.9× |
| Pennsylvania | 22,081 | 1.36× |
| Illinois | 20,711 | 1.29× |
| Virginia | 18,533 | 1.58× |
| North Carolina | 16,102 | 1.11× |
| Georgia | 15,538 | 1.05× |
| Massachusetts | 14,195 | 1.49× |
| New Jersey | 13,514 | 1.1× |
| Ohio | 12,528 | 0.84× |
| Washington | 12,270 | 1.27× |
| Michigan | 11,576 | 0.92× |
| Arizona | 9,955 | 1.01× |
| Maryland | 9,496 | 1.14× |
| Connecticut | 8,956 | 1.85× |
| Wisconsin | 8,327 | 1.15× |
| Indiana | 7,923 | 0.9× |
| Tennessee | 7,445 | 0.77× |
| Colorado | 5,834 | 0.77× |
| Missouri | 5,762 | 0.74× |
| Minnesota | 5,490 | 0.79× |
| Washington, District of Columbia | 5,475 | 3.77× |
| Kentucky | 5,125 | 0.85× |
| South Carolina | 4,371 | 0.6× |
| Nevada | 4,176 | 0.89× |
| Oregon | 4,149 | 0.75× |
| Arkansas | 3,757 | 0.94× |
| Oklahoma | 3,674 | 0.69× |
| Alabama | 3,670 | 0.54× |
| Utah | 3,140 | 0.73× |
| Iowa | 3,031 | 0.76× |
| Kansas | 2,911 | 0.77× |
| West Virginia | 2,711 | 1.21× |
| Louisiana | 2,592 | 0.42× |
| Mississippi | 2,422 | 0.61× |
| Idaho | 2,410 | 1× |
| New Mexico | 2,258 | 0.93× |
| Hawaii | 1,884 | 0.91× |
| North Dakota | 1,644 | 1.66× |
| Nebraska | 1,586 | 0.66× |
| New Hampshire | 1,564 | 0.82× |
| Rhode Island | 1,510 | 0.98× |
| Maine | 1,428 | 0.83× |
| Delaware | 1,063 | 0.8× |
| Montana | 973 | 0.73× |
| Vermont | 822 | 0.97× |
| Alaska | 710 | 0.69× |
| South Dakota | 524 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.52× | Music & Radio |
| Pro-Ject | 7.3× | Music & Radio |
| Emperor Entertainment Group | 14.97× | Business & Career |
| Iowa Hawkeyes | 9.47× | Sports |
| Staycation | 3.77× | Home & Garden |
| Alaska | 1.83× | Travel & Leisure |
| UK garage | 5.27× | Music & Radio |
| Mackenzie Foy | 7.13× | Fashion & Accessoires |
| Product design | 1.79× | Business & Career |
| JDSU | 2.78× | Business & Career |
| Dental hygienist | 5.81× | Health |
| Mount Kilimanjaro | 14.1× | Travel & Leisure |
| Penn & Teller | 6.91× | Movies & TV |
| Home equity | 1.59× | Home & Garden |
| Mangaka | 3.08× | Literature |
| Bank account | 1.71× | Business & Career |
| Hebe | 4.28× | Home & Garden |
| Stamp collecting | 3.12× | Home & Garden |
| Isometric exercise | 5.55× | Sports |
| Bully (2011 film) | 4.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.59 |
| Quality Awareness | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.17 |
| Travelling | THRILL | 1.16 |
| Indulgence | JOY | 1.07 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Japan | 15.3% |
| India | 6.5% |
See Health News audiences in other countries
More News audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Health News have in United States?
Health News has an estimated audience of 482,545 people in United States, concentrated in New York and California.
What is the gender split and age of Health News fans?
58.9% of Health News fans are female, 41.1% are male, with an average age of 34.5 years.
Which brands do Health News fans like most?
Health News fans show strongest brand affinity for Progressive rock (4.52×), Pro-Ject (7.3×), and Emperor Entertainment Group (14.97×) over the country average.
Where do Health News fans live in United States?
Health News fans in United States are most concentrated in New York (reach 49,663), California (reach 48,972), and Texas (reach 30,879). These three regions account for the largest share of the active audience.
What other brands do Health News fans also like?
Beyond Health News itself, the audience over-indexes on Pro-Ject (7.3×), Emperor Entertainment Group (14.97×), Iowa Hawkeyes (9.47×), and Staycation (3.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Health News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.