VRT Audience in Germany
VRT has an estimated audience of 320,022 people in Germany. 51.8% are female, 48.2% are male, average age 40.2. Top regions: Rheinland-Pfalz, Hessen, Nordrhein-Westfalen. Top brand affinities: Progressive rock, Pillow, Stradivarius, Home Delivery, Oliver Kahn.
The average VRT fan in Germany is 40.2 years old, balanced, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Hessen, Nordrhein-Westfalen. Top brand affinities include Progressive rock, Pillow, Stradivarius, with strongest over-indexing on Progressive rock (2.32× the country average). Demographically, the VRT audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of VRT fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.2 |
| Estimated audience size | 320,022 |
Audience persona
The typical VRT fan in Germany is balanced, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 415,792 | 12.52× |
| Hessen | 87,934 | 1.74× |
| Nordrhein-Westfalen | 34,243 | 0.24× |
| Baden-Württemberg | 15,383 | 0.17× |
| Bayern | 11,578 | 0.11× |
| Saarland | 4,629 | 0.57× |
| Berlin | 4,413 | 0.15× |
| Niedersachsen | 3,520 | 0.05× |
| Sachsen | 2,231 | 0.07× |
| Hamburg | 2,160 | 0.14× |
| Schleswig-Holstein | 994 | 0.04× |
| Brandenburg | 854 | 0.04× |
| Thüringen | 707 | 0.04× |
| Mecklenburg-Vorpommern | 579 | 0.05× |
| Sachsen-Anhalt | 442 | 0.03× |
| Bremen | 266 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.32× | Music & Radio |
| Pillow | 1.94× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Home Delivery | 1.64× | Food & Beverages |
| Oliver Kahn | 1.64× | Sports |
| Keeper (password manager) | 1.74× | Technology & Electronics |
| Information sensitivity | 2.02× | Technology & Electronics |
| Glashütte | 1.56× | Travel & Leisure |
| Viator | 2.23× | Travel & Leisure |
| Hakone, Kanagawa | 2.23× | Travel & Leisure |
| Homesteading | 2.18× | Home & Garden |
| Gender-neutral language | 1.88× | Politics & Society |
| The Equalizer | 1.69× | Movies & TV |
| Phil Campbell (musician) | 1.75× | Music & Radio |
| Jaguar F-Pace | 2.07× | Cars & Mobility |
| Eden Lake | 1.58× | Movies & TV |
| Benicarló | 10.32× | Travel & Leisure |
| Huck (magazine) | 3.03× | Internet & Social Media |
| Superior Hiking Trail | 3.6× | Travel & Leisure |
| Theocracy | 3.19× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.35 |
| Sports Activity | POWER | 1.35 |
| Sustainability | BALANCE | 1.24 |
| Indulgence | JOY | 1.24 |
| Pet Ownership | JOY | 1.24 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Belgium | 41.0% |
| United States | 14.4% |
| Germany | 13.6% |
See VRT audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does VRT have in Germany?
VRT has an estimated audience of 320,022 people in Germany, concentrated in Rheinland-Pfalz and Hessen.
What is the gender split and age of VRT fans?
51.8% of VRT fans are female, 48.2% are male, with an average age of 40.2 years.
Which brands do VRT fans like most?
VRT fans show strongest brand affinity for Progressive rock (2.32×), Pillow (1.94×), and Stradivarius (1.97×) over the country average.
Where do VRT fans live in Germany?
VRT fans in Germany are most concentrated in Rheinland-Pfalz (reach 415,792), Hessen (reach 87,934), and Nordrhein-Westfalen (reach 34,243). These three regions account for the largest share of the active audience.
What other brands do VRT fans also like?
Beyond VRT itself, the audience over-indexes on Pillow (1.94×), Stradivarius (1.97×), Home Delivery (1.64×), and Oliver Kahn (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VRT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.