VRT Audience in Germany
A data profile of the people who buy, follow and care about VRT in Germany — modelled from more than twelve digital signal sources. VRT has an estimated audience of 703,209 people in Germany.
The average VRT fan in Germany is 41.0 years old, balanced, and lives primarily in Rheinland-Pfalz.
The audience is concentrated in Rheinland-Pfalz, Hessen, Nordrhein-Westfalen.
Top brand affinities include Carbonated water, Fox News Channel, Breaking news, with strongest over-indexing on Carbonated water (14.73× the country average).
Demographically, the VRT audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical VRT fan in Germany is balanced, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Carbonated water.
At a glance
The key figures that characterise the VRT profile in Germany.
Search interest · 12-month trend
Audience demographics of VRT
54.8% are female, 45.2% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 41.0 |
| Estimated audience size | 703,209 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide VRT audience comes from Germany.
| Country | Share |
|---|---|
| Belgium | 49.1% |
| Germany | 17.2% |
| United States | 12.4% |
Geography
Where the VRT audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~400K | 12.62× | |
| 02 | Hessen | ~90K | 1.69× | |
| 03 | Bremen | ~4K | 0.68× | |
| 04 | Saarland | ~5K | 0.62× | |
| 05 | Sachsen-Anhalt | ~10K | 0.56× | |
| 06 | Mecklenburg-Vorpommern | ~7K | 0.50× | |
| 07 | Brandenburg | ~9K | 0.41× | |
| 08 | Thüringen | ~7K | 0.39× | |
| 09 | Schleswig-Holstein | ~9K | 0.36× | |
| 10 | Hamburg | ~4K | 0.26× | |
| 11 | Nordrhein-Westfalen | ~40K | 0.24× | |
| 12 | Sachsen | ~8K | 0.24× | |
| 13 | Berlin | ~6K | 0.20× | |
| 14 | Baden-Württemberg | ~20K | 0.19× | |
| 15 | Niedersachsen | ~10K | 0.17× | |
| 16 | Bayern | ~20K | 0.14× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the VRT audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carbonated water | Food & Beverages | 14.73× | ||
| 02 | Fox News Channel | Movies & TV | 14.73× | ||
| 03 | Four Hills Tournament | Sports | 10.51× | ||
| 04 | Blanket | Home & Garden | 5.03× | ||
| 05 | Breaking news | Movies & TV | 3.40× | ||
| 06 | Solidarity | Politics & Society | 3.35× | ||
| 07 | Instant Gaming | Games | 2.94× | ||
| 08 | Volunteering | Politics & Society | 2.86× | ||
| 09 | F.C. Hansa Rostock | Sports | 2.37× | ||
| 10 | Online newspaper | News | 2.35× | ||
| 11 | Local news | News | 2.13× | ||
| 12 | Livemusic | Music & Radio | 1.97× | ||
| 13 | Hugendubel | Shopping | 1.96× | ||
| 14 | Nature | Home & Garden | 1.93× | ||
| 15 | Focus | News | 1.90× | ||
| 16 | Vacations | Travel & Leisure | 1.86× | ||
| 17 | Tagesschau | Movies & TV | 1.80× | ||
| 18 | Transfermarkt | Sports | 1.74× | ||
| 19 | Google Maps | Internet & Social Media | 1.65× | ||
| 20 | Family | Kids & Family | 1.58× |
Personality of the VRT audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Risk Appetite | THRILL | 1.48× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.87× |
Frequently asked questions
How many fans does VRT have in Germany?
VRT has an estimated audience of 703,209 people in Germany, concentrated in Rheinland-Pfalz and Hessen.
What is the gender split and age of VRT fans?
54.8% of VRT fans are female, 45.2% are male, with an average age of 41.0 years.
Which brands do VRT fans like most?
VRT fans show strongest brand affinity for Carbonated water (14.73×), Fox News Channel (14.73×), and Breaking news (3.4×) over the country average.
Where do VRT fans live in Germany?
VRT fans in Germany are most concentrated in Rheinland-Pfalz (reach ~400K), Hessen (reach ~90K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do VRT fans also like?
Beyond VRT itself, the audience over-indexes on Fox News Channel (14.73×), Breaking news (3.4×), Tagesschau (1.8×), and Nature (1.93×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- ZDF (12,850,462)
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- RTL Television (8,180,805)
See VRT audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for VRT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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