Sparda-Bank Audience in Germany
Sparda-Bank has an estimated audience of 1,420,098 people in Germany. 41.0% are female, 59.0% are male, average age 42.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: VfL Wolfsburg, Cocktail, CAC 40, Overboard (film), Stradivarius.
The average Sparda-Bank fan in Germany is 42.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include VfL Wolfsburg, Cocktail, CAC 40, with strongest over-indexing on VfL Wolfsburg (9.22× the country average). Demographically, the Sparda-Bank audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Sparda-Bank fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 42.1 |
| Estimated audience size | 1,420,098 |
Audience persona
The typical Sparda-Bank fan in Germany is more male, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for VfL Wolfsburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 460,597 | 1.46× |
| Baden-Württemberg | 357,085 | 1.33× |
| Nordrhein-Westfalen | 316,242 | 0.74× |
| Hessen | 181,685 | 1.21× |
| Rheinland-Pfalz | 152,550 | 1.55× |
| Niedersachsen | 117,952 | 0.62× |
| Hamburg | 61,307 | 1.38× |
| Schleswig-Holstein | 59,952 | 0.85× |
| Sachsen | 58,109 | 0.6× |
| Berlin | 55,639 | 0.63× |
| Sachsen-Anhalt | 45,918 | 0.9× |
| Saarland | 44,558 | 1.85× |
| Mecklenburg-Vorpommern | 39,645 | 1.06× |
| Brandenburg | 37,570 | 0.62× |
| Thüringen | 32,559 | 0.65× |
| Bremen | 9,063 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfL Wolfsburg | 9.22× | Sports |
| Cocktail | 3.16× | Food & Beverages |
| CAC 40 | 2.15× | Business & Career |
| Overboard (film) | 11.46× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.65× | Shopping |
| Peugeot 308 | 3.83× | Cars & Mobility |
| Christmas Gift | 1.65× | Kids & Family |
| Birthday Gifts | 1.6× | Kids & Family |
| Mothercare | 1.51× | Kids & Family |
| Home Delivery | 1.84× | Food & Beverages |
| Este, Veneto | 1.59× | Travel & Leisure |
| Metamorphoses | 1.99× | Literature |
| MK | 1.74× | Music & Radio |
| Jacob Tremblay | 2.72× | Movies & TV |
| Corfu (regional unit) | 1.66× | Travel & Leisure |
| Solo climbing | 2× | Sports |
| Volvo V60 | 2.36× | Cars & Mobility |
| Gudrun Sjödén | 1.55× | Fashion & Accessoires |
| Noodle (Gorillaz) | 1.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Career Orientation | POWER | 1.49 |
| Need for Security | CONSERVATISM | 1.48 |
| Luxury Orientation | PREMIUM | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.1% |
| Austria | 6.6% |
| Switzerland | 0.4% |
See Sparda-Bank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Sparda-Bank have in Germany?
Sparda-Bank has an estimated audience of 1,420,098 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Sparda-Bank fans?
41.0% of Sparda-Bank fans are female, 59.0% are male, with an average age of 42.1 years.
Which brands do Sparda-Bank fans like most?
Sparda-Bank fans show strongest brand affinity for VfL Wolfsburg (9.22×), Cocktail (3.16×), and CAC 40 (2.15×) over the country average.
Where do Sparda-Bank fans live in Germany?
Sparda-Bank fans in Germany are most concentrated in Bayern (reach 460,597), Baden-Württemberg (reach 357,085), and Nordrhein-Westfalen (reach 316,242). These three regions account for the largest share of the active audience.
What other brands do Sparda-Bank fans also like?
Beyond Sparda-Bank itself, the audience over-indexes on Cocktail (3.16×), CAC 40 (2.15×), Overboard (film) (11.46×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparda-Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.