Rascasse Audience Intelligence

Sparda-Bank Target Market in Germany

A data profile of the people who buy, follow and care about Sparda-Bank in Germany — modelled from more than twelve digital signal sources. Sparda-Bank has an estimated audience of 1,959,545 people in Germany.

#13among Bank in Germany#419among Brand in Germany#332in Business & Career

The average Sparda-Bank fan in Germany is 42.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Postbank, N26, Online banking, with strongest over-indexing on Postbank (9.32× the country average).

Demographically, the Sparda-Bank audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sparda-Bank fan in Germany is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Postbank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sparda-Bank profile in Germany.

Audience size
2M
in Germany
Gender
40.9%♀
59.1% male
Age
42.3
average years
Country rank
#3440
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sparda-Bank

40.9% are female, 59.1% are male, average age 42.3.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Sparda-Bank audience in Germany
MetricValue
Female40.9%
Male59.1%
Average age42.3
Estimated audience size1,959,545
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Sparda-Bank audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

90.5%

of the worldwide Sparda-Bank audience comes from Germany.

Worldwide audience distribution share by country for Sparda-Bank
CountryShare
Germany90.5%
Austria6.2%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sparda-Bank audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sparda-Bank customers by region in Germany
#RegionReachAffinity×
01Saarland~50K1.94×
02Baden-Württemberg~400K1.54×
03Rheinland-Pfalz~100K1.51×
04Hamburg~60K1.42×
05Bayern~400K1.38×
06Mecklenburg-Vorpommern~40K1.07×
07Hessen~200K1.03×
08Schleswig-Holstein~60K0.91×
09Sachsen-Anhalt~50K0.88×
10Nordrhein-Westfalen~300K0.68×
11Thüringen~30K0.66×
12Bremen~10K0.64×
13Berlin~60K0.62×
14Brandenburg~40K0.62×
15Niedersachsen~100K0.59×
16Sachsen~60K0.59×
Fig. 06

Affinity by region

Affinity by region — Sparda-Bank, Germany
0.59×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sparda-Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sparda-Bank audience
#·InterestCategoryAffinity×
01N26Business & Career20.00×
02Home insuranceBusiness & Career14.62×
03Online bankingBusiness & Career12.30×
04Property insuranceHome & Garden11.63×
05PostbankBusiness & Career9.32×
06Retail bankingBusiness & Career8.18×
07Web hostingBusiness & Career5.66×
08BankingBusiness & Career4.72×
09Risk managementBusiness & Career4.51×
10EssoCars & Mobility4.07×
11Deutsche BankBusiness & Career3.94×
12CommerzbankBusiness & Career3.37×
13VolunteeringPolitics & Society3.17×
14Digital marketingBusiness & Career3.13×
15Efficient energy useTechnology & Electronics2.73×
16Aral AGCars & Mobility2.51×
17SparkasseBusiness & Career2.29×
18NatureHome & Garden1.93×
19Netto Marken-DiscountShopping1.59×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sparda-Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sparda-Bank audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.90×
Career OrientationPOWER1.50×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sparda-Bank audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Design AffinityPREMIUM0.77×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sparda-Bank's target market in Germany?

Sparda-Bank's target market in Germany covers an estimated 1,959,545 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Sparda-Bank customers?

40.9% of the Sparda-Bank audience are female, 59.1% are male, with an average age of 42.3 years.

03

Which brands do Sparda-Bank fans like most?

Sparda-Bank fans show strongest brand affinity for Postbank (9.32×), N26 (20×), and Online banking (12.3×) over the country average.

04

Where do Sparda-Bank fans live in Germany?

Sparda-Bank fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~400K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sparda-Bank fans also like?

Beyond Sparda-Bank itself, the audience over-indexes on N26 (20×), Online banking (12.3×), Home insurance (14.62×), and Banking (4.72×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Sparda-Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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