ING-DiBa Audience in Germany
ING-DiBa has an estimated audience of 1,820,226 people in Germany. 41.0% are female, 59.0% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Postbank, N26, Online banking, Banking, Home insurance.
The average ING-DiBa fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Postbank, N26, Online banking, with strongest over-indexing on Postbank (9.22× the country average). Demographically, the ING-DiBa audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of ING-DiBa fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 42.1 |
| Estimated audience size | 1,820,226 |
Audience persona
The typical ING-DiBa fan in Germany is more male, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Postbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 566,977 | 1.01× |
| Bayern | 459,924 | 1.12× |
| Baden-Württemberg | 389,223 | 1.12× |
| Niedersachsen | 258,993 | 1.04× |
| Hessen | 201,659 | 1.04× |
| Rheinland-Pfalz | 140,700 | 1.1× |
| Sachsen | 139,307 | 1.11× |
| Berlin | 115,924 | 1.01× |
| Brandenburg | 102,124 | 1.29× |
| Schleswig-Holstein | 88,907 | 0.97× |
| Thüringen | 66,456 | 1.02× |
| Sachsen-Anhalt | 59,295 | 0.9× |
| Hamburg | 48,534 | 0.84× |
| Mecklenburg-Vorpommern | 40,322 | 0.83× |
| Saarland | 22,982 | 0.73× |
| Bremen | 19,013 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Postbank | 9.22× | Business & Career |
| N26 | 14.95× | Business & Career |
| Online banking | 11.46× | Business & Career |
| Banking | 4.15× | Business & Career |
| Home insurance | 9.44× | Business & Career |
| Commerzbank | 3.16× | Business & Career |
| Citibank | 30× | Business & Career |
| Property insurance | 14.89× | Home & Garden |
| ImmoScout24 | 2.67× | Home & Garden |
| Deutsche Bank | 3.83× | Business & Career |
| Web hosting | 7.01× | Business & Career |
| Barclays | 8.21× | Business & Career |
| Indeed.com | 2.74× | Business & Career |
| Risk management | 5.08× | Business & Career |
| Vacations | 2.43× | Travel & Leisure |
| Tagesschau | 1.66× | Movies & TV |
| Aral AG | 2.03× | Cars & Mobility |
| Sparkasse | 2.26× | Business & Career |
| National health insurance | 8.44× | Business & Career |
| Family | 1.63× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Career Orientation | POWER | 1.49 |
| Need for Security | CONSERVATISM | 1.48 |
| Luxury Orientation | PREMIUM | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.7% |
| Romania | 6.5% |
| China | 3.3% |
See ING-DiBa audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does ING-DiBa have in Germany?
ING-DiBa has an estimated audience of 1,820,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ING-DiBa fans?
41.0% of ING-DiBa fans are female, 59.0% are male, with an average age of 42.1 years.
Which brands do ING-DiBa fans like most?
ING-DiBa fans show strongest brand affinity for Postbank (9.22×), N26 (14.95×), and Online banking (11.46×) over the country average.
Where do ING-DiBa fans live in Germany?
ING-DiBa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 566,977), Bayern (reach 459,924), and Baden-Württemberg (reach 389,223). These three regions account for the largest share of the active audience.
What other brands do ING-DiBa fans also like?
Beyond ING-DiBa itself, the audience over-indexes on N26 (14.95×), Online banking (11.46×), Banking (4.15×), and Home insurance (9.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ING-DiBa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.