Rascasse Audience Intelligence

ING-DiBa Target Market in Germany

A data profile of the people who buy, follow and care about ING-DiBa in Germany — modelled from more than twelve digital signal sources. ING-DiBa has an estimated audience of 2,579,259 people in Germany.

#9among Bank in Germany#307among Brand in Germany#263in Business & Career

The average ING-DiBa fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Postbank, N26, Online banking, with strongest over-indexing on Postbank (9.32× the country average).

Demographically, the ING-DiBa audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ING-DiBa fan in Germany is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Postbank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ING-DiBa profile in Germany.

Audience size
2.6M
in Germany
Gender
40.9%♀
59.1% male
Age
42.3
average years
Country rank
#2552
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ING-DiBa

40.9% are female, 59.1% are male, average age 42.3.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for ING-DiBa audience in Germany
MetricValue
Female40.9%
Male59.1%
Average age42.3
Estimated audience size2,579,259
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the ING-DiBa audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

79.8%

of the worldwide ING-DiBa audience comes from Germany.

Worldwide audience distribution share by country for ING-DiBa
CountryShare
Germany79.8%
Romania4.7%
China2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ING-DiBa audience in Germany is strongest.

Fig. 05

Top regions by affinity

ING-DiBa customers by region in Germany
#RegionReachAffinity×
01Brandenburg~100K1.26×
02Hessen~200K1.13×
03Bayern~500K1.10×
04Rheinland-Pfalz~100K1.08×
05Sachsen~100K1.06×
06Baden-Württemberg~400K1.05×
07Thüringen~70K1.03×
08Nordrhein-Westfalen~600K1.02×
09Niedersachsen~300K1.02×
10Schleswig-Holstein~90K1.02×
11Berlin~100K0.99×
12Bremen~20K0.94×
13Sachsen-Anhalt~60K0.91×
14Mecklenburg-Vorpommern~40K0.84×
15Hamburg~50K0.83×
16Saarland~20K0.76×
Fig. 06

Affinity by region

Affinity by region — ING-DiBa, Germany
0.76×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ING-DiBa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ING-DiBa audience
#·InterestCategoryAffinity×
01N26Business & Career20.00×
02Home insuranceBusiness & Career14.62×
03Online bankingBusiness & Career12.30×
04Property insuranceHome & Garden11.63×
05PostbankBusiness & Career9.32×
06Retail bankingBusiness & Career8.18×
07Web hostingBusiness & Career5.66×
08BankingBusiness & Career4.72×
09Risk managementBusiness & Career4.51×
10EssoCars & Mobility4.07×
11Deutsche BankBusiness & Career3.94×
12CommerzbankBusiness & Career3.37×
13VolunteeringPolitics & Society3.17×
14Digital marketingBusiness & Career3.13×
15Efficient energy useTechnology & Electronics2.73×
16Aral AGCars & Mobility2.51×
17SparkasseBusiness & Career2.29×
18NatureHome & Garden1.93×
19Netto Marken-DiscountShopping1.59×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ING-DiBa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ING-DiBa audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.90×
Career OrientationPOWER1.50×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ING-DiBa audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Design AffinityPREMIUM0.77×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ING-DiBa's target market in Germany?

ING-DiBa's target market in Germany covers an estimated 2,579,259 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ING-DiBa customers?

40.9% of the ING-DiBa audience are female, 59.1% are male, with an average age of 42.3 years.

03

Which brands do ING-DiBa fans like most?

ING-DiBa fans show strongest brand affinity for Postbank (9.32×), N26 (20×), and Online banking (12.3×) over the country average.

04

Where do ING-DiBa fans live in Germany?

ING-DiBa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do ING-DiBa fans also like?

Beyond ING-DiBa itself, the audience over-indexes on N26 (20×), Online banking (12.3×), Home insurance (14.62×), and Banking (4.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See ING-DiBa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ING-DiBa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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