Rascasse Audience Intelligence

Crazy Games Target Market in Italy

A data profile of the people who buy, follow and care about Crazy Games in Italy — modelled from more than twelve digital signal sources. Crazy Games has an estimated audience of 3,998,557 people in Italy.

The average Crazy Games fan in Italy is 40.7 years old, balanced, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Veneto, Emilia-Romagna.

Top brand affinities include Casual game, Mobile game, Video games, with strongest over-indexing on Casual game (10.43× the country average).

Demographically, the Crazy Games audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Crazy Games fan in Italy is balanced, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Casual game.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crazy Games profile in Italy.

Audience size
4M
in Italy
Gender
48.6%
51.4% male
Age
40.7
average years
Country rank
#1740
Brand in Italy
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crazy Games

48.6% are female, 51.4% are male, average age 40.7.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Crazy Games audience in Italy
MetricValue
Female48.6%
Male51.4%
Average age40.7
Estimated audience size3,998,557
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Crazy Games audience in Italy
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4919%
50+26%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Crazy Games audience comes from Italy.

Worldwide audience distribution share by country for Crazy Games
CountryShare
United States21.9%
Germany7.4%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crazy Games audience in Italy is strongest.

Fig. 05

Top regions by affinity

Crazy Games customers by region in Italy
#RegionReachAffinity×
01Trentino-Alto Adige/Südtirol~200K2.27×
02Friuli-Venezia Giulia~100K1.48×
03Veneto~400K1.43×
04Emilia-Romagna~400K1.30×
05Piedmont~300K1.19×
06Marche~100K1.17×
07Lombardy~700K1.11×
08Umbria~60K0.96×
09Aosta Valley~9K0.94×
10Puglia~200K0.92×
11Tuscany~200K0.89×
12Abruzzo~70K0.87×
13Liguria~90K0.85×
14Basilicata~30K0.80×
15Lazio~300K0.67×
16Campania~300K0.67×
17Sardinia~70K0.66×
18Molise~10K0.66×
19Calabria~70K0.65×
20Sicilia~200K0.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crazy Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crazy Games audience
#·InterestCategoryAffinity×
01Casual gameGames10.43×
02TetrisGames5.49×
03Pedro PascalMovies & TV3.22×
04Online pokerGames2.69×
05SteamGames2.68×
06Mobile gameGames2.63×
07Massively multiplayer online gamesGames2.50×
08Online gamesGames2.36×
09Action-adventure gameGames2.32×
10Plug-in hybridCars & Mobility2.23×
11Real-time strategyGames2.08×
12Adventure gameGames2.03×
13Anime and manga fandomLiterature1.99×
14Computer monitorsTechnology & Electronics1.75×
15GamblingGames1.66×
16FreewareTechnology & Electronics1.62×
17Game consolesTechnology & Electronics1.59×
18Puzzle video gamesGames1.53×
19Video gamesGames1.51×
20TelegramInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crazy Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Crazy Games audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.20×
Convenience OrientationPREMIUM1.15×
Urban LifestyleOPEN1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Crazy Games audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Design AffinityPREMIUM0.84×
CreativityOPEN0.87×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Crazy Games's target market in Italy?

Crazy Games's target market in Italy covers an estimated 3,998,557 people, concentrated in Lombardy and Veneto.

02

What is the gender split and age of Crazy Games customers?

48.6% of the Crazy Games audience are female, 51.4% are male, with an average age of 40.7 years.

03

Which brands do Crazy Games fans like most?

Crazy Games fans show strongest brand affinity for Casual game (10.43×), Mobile game (2.63×), and Video games (1.51×) over the country average.

04

Where do Crazy Games fans live in Italy?

Crazy Games fans in Italy are most concentrated in Lombardy (reach ~700K), Veneto (reach ~400K), and Emilia-Romagna (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Crazy Games fans also like?

Beyond Crazy Games itself, the audience over-indexes on Mobile game (2.63×), Video games (1.51×), Online games (2.36×), and Game consoles (1.59×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Crazy Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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