Amaro (liqueur) Audience in United States

Amaro (liqueur) logo

Amaro (liqueur) has an estimated audience of 352,045 people in United States. 52.4% are female, 47.6% are male, average age 40.1. Top regions: California, New York, Washington. Top brand affinities: Taron Egerton, Campari, Maggie Gyllenhaal, Autism Awareness, Diabetes mellitus awareness.

The average Amaro (liqueur) fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Taron Egerton, Campari, Maggie Gyllenhaal, with strongest over-indexing on Taron Egerton (136.07× the country average). Demographically, the Amaro (liqueur) audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Amaro (liqueur) fans

Demographic split for Amaro (liqueur) audience in United States
MetricValue
Female52.4%
Male47.6%
Average age40.1
Estimated audience size352,045

Audience persona

The typical Amaro (liqueur) fan in United States is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Taron Egerton.

Top regions in United States

Top regions ranked by reach for Amaro (liqueur) in United States
RegionReachAffinity
California41,5981.07×
New York35,1181.79×
Washington19,6232.78×
Texas16,9620.56×
Florida16,3330.69×
Pennsylvania16,0701.36×
Massachusetts14,2932.06×
Illinois13,5841.16×
Virginia9,4341.1×
Georgia9,3720.86×
New Jersey8,8760.99×
Ohio8,8220.81×
North Carolina8,3120.78×
Colorado7,7131.39×
Oregon7,5441.87×
Michigan7,5420.82×
Tennessee6,6800.95×
Minnesota5,9401.18×
Arizona5,8780.82×
Maryland5,7000.94×
Missouri5,3370.94×
Wisconsin5,0850.96×
Connecticut4,9421.4×
South Carolina4,4270.84×
Louisiana4,2520.94×
Indiana3,9470.61×
Nevada3,5811.05×
Kentucky3,1180.71×
Washington, District of Columbia2,9292.77×
Maine2,4771.96×
Kansas2,0410.74×
Utah1,9940.63×
Alabama1,9380.39×
Hawaii1,6951.12×
Oklahoma1,6540.42×
Rhode Island1,5851.41×
Iowa1,5710.54×
Nebraska1,3840.78×
New Hampshire1,3790.99×
Arkansas1,2940.45×
New Mexico1,2740.72×
Idaho1,2300.7×
Vermont1,0201.65×
Delaware8990.93×
Mississippi8620.3×
Montana7360.75×
West Virginia6150.38×
Alaska5170.69×
Wyoming3110.6×
South Dakota2690.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amaro (liqueur) audience
BrandAffinityCategory
Taron Egerton136.07×Movies & TV
Campari231.58×Food & Beverages
Maggie Gyllenhaal43.36×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Beefeater Gin59.95×Food & Beverages
Blended whiskey16.43×Food & Beverages
Kurt Geiger18.95×Fashion & Accessoires
Income tax13.19×Business & Career
Gary Oldman15.68×Movies & TV
Aperol27×Food & Beverages
Heath Ledger10.27×Movies & TV
Horoscope8.43×Health
Planet Fitness3.31×Sports
Kia Sportage15.86×Cars & Mobility
Airbnb2.85×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Michael Caine12.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amaro (liqueur) audience
TraitClusterScore
Quality AwarenessPREMIUM3.72
Community OrientationOPEN3.06
Luxury OrientationPREMIUM2.96
IndulgenceJOY2.56
Design AffinityPREMIUM2.5
Early Adopter MentalityPOWER1.82

Worldwide distribution

Worldwide audience distribution share by country for Amaro (liqueur)
CountryShare
Italy27.7%
United States23.3%
Brazil23.0%

See Amaro (liqueur) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Amaro (liqueur) have in United States?

Amaro (liqueur) has an estimated audience of 352,045 people in United States, concentrated in California and New York.

What is the gender split and age of Amaro (liqueur) fans?

52.4% of Amaro (liqueur) fans are female, 47.6% are male, with an average age of 40.1 years.

Which brands do Amaro (liqueur) fans like most?

Amaro (liqueur) fans show strongest brand affinity for Taron Egerton (136.07×), Campari (231.58×), and Maggie Gyllenhaal (43.36×) over the country average.

Where do Amaro (liqueur) fans live in United States?

Amaro (liqueur) fans in United States are most concentrated in California (reach 41,598), New York (reach 35,118), and Washington (reach 19,623). These three regions account for the largest share of the active audience.

What other brands do Amaro (liqueur) fans also like?

Beyond Amaro (liqueur) itself, the audience over-indexes on Campari (231.58×), Maggie Gyllenhaal (43.36×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amaro (liqueur). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.