Rascasse Audience Intelligence

Amaro (liqueur) Target Market in United States

A data profile of the people who buy, follow and care about Amaro (liqueur) in United States — modelled from more than twelve digital signal sources. Amaro (liqueur) has an estimated audience of 359,320 people in United States.

#4537among Brand in United States#2302in Food & Beverages

The average Amaro (liqueur) fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Washington.

Top brand affinities include Campari, Taron Egerton, Maggie Gyllenhaal, with strongest over-indexing on Campari (271.17× the country average).

Demographically, the Amaro (liqueur) audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amaro (liqueur) fan in United States is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Campari.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amaro (liqueur) profile in United States.

Audience size
359K
in United States
Gender
52.4%♀
47.6% male
Age
40.1
average years
Country rank
#44025
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amaro (liqueur)

52.4% are female, 47.6% are male, average age 40.1.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Amaro (liqueur) audience in United States
MetricValue
Female52.4%
Male47.6%
Average age40.1
Estimated audience size359,320
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Amaro (liqueur) audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3919%
40-4918%
50+24%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Amaro (liqueur) audience comes from United States.

Worldwide audience distribution share by country for Amaro (liqueur)
CountryShare
Italy28.4%
United States24.2%
Brazil20.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amaro (liqueur) audience in United States is strongest.

Fig. 05

Top regions by affinity

Amaro (liqueur) customers by region in United States
#RegionReachAffinity×
01Washington~20K2.68×
02Washington, District of Columbia~3K2.63×
03Massachusetts~10K1.97×
04Maine~2K1.97×
05Oregon~7K1.82×
06Vermont~1K1.65×
07New York~30K1.63×
08Rhode Island~2K1.50×
09Colorado~7K1.35×
10Connecticut~5K1.35×
11Pennsylvania~20K1.31×
12Minnesota~6K1.19×
13Hawaii~2K1.14×
14Illinois~10K1.11×
15New Hampshire~1K1.04×
16California~40K1.02×
17Virginia~9K1.02×
18Nevada~3K1.01×
19Wisconsin~5K0.98×
20Delaware<1K0.97×
21New Jersey~8K0.94×
22Tennessee~7K0.93×
23Missouri~5K0.93×
24Montana<1K0.93×
25Maryland~6K0.92×
26Louisiana~4K0.91×
27South Carolina~4K0.84×
28Alaska<1K0.84×
29Georgia~9K0.83×
30Arizona~6K0.82×
31New Mexico~1K0.81×
32Michigan~7K0.80×
33Nebraska~1K0.80×
34Ohio~9K0.79×
35North Carolina~8K0.79×
36Idaho~1K0.78×
37Kansas~2K0.75×
38Kentucky~3K0.73×
39Florida~20K0.67×
40Utah~2K0.67×
41Indiana~4K0.64×
42North Dakota<1K0.64×
43South Dakota<1K0.62×
44Iowa~2K0.61×
45West Virginia<1K0.56×
46Arkansas~2K0.55×
47Texas~20K0.53×
48Oklahoma~2K0.49×
49Alabama~2K0.48×
50Mississippi~1K0.48×
Fig. 06

Affinity by region

Affinity by region — Amaro (liqueur), United States
0.48×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amaro (liqueur) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amaro (liqueur) audience
#·InterestCategoryAffinity×
01CampariFood & Beverages271.17×
02Taron EgertonMovies & TV88.15×
03Maggie GyllenhaalMovies & TV48.21×
04AperolFood & Beverages25.33×
05Kurt GeigerFashion & Accessoires21.89×
06Private Practice (TV series)Movies & TV20.00×
07Nanny McPheeMovies & TV20.00×
08Chiwetel EjioforMovies & TV18.69×
09Michael CaineMovies & TV15.66×
10Rose McGowanMovies & TV15.03×
11GinFood & Beverages10.74×
12Amy AdamsMovies & TV10.74×
13Heath LedgerMovies & TV9.82×
14Christian BaleMovies & TV8.02×
15ZootopiaMovies & TV7.06×
16Wine tastingFood & Beverages5.43×
17CocktailFood & Beverages3.63×
18IKEAHome & Garden2.76×
19WineFood & Beverages2.17×
20Alcoholic beveragesFood & Beverages1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amaro (liqueur) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amaro (liqueur) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.42×
IndulgenceJOY3.01×
Community OrientationOPEN2.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amaro (liqueur) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Social Media UsageJOY0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amaro (liqueur)'s target market in United States?

Amaro (liqueur)'s target market in United States covers an estimated 359,320 people, concentrated in California and New York.

02

What is the gender split and age of Amaro (liqueur) customers?

52.4% of the Amaro (liqueur) audience are female, 47.6% are male, with an average age of 40.1 years.

03

Which brands do Amaro (liqueur) fans like most?

Amaro (liqueur) fans show strongest brand affinity for Campari (271.17×), Taron Egerton (88.15×), and Maggie Gyllenhaal (48.21×) over the country average.

04

Where do Amaro (liqueur) fans live in United States?

Amaro (liqueur) fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Washington (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Amaro (liqueur) fans also like?

Beyond Amaro (liqueur) itself, the audience over-indexes on Taron Egerton (88.15×), Maggie Gyllenhaal (48.21×), Kurt Geiger (21.89×), and Gin (10.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Amaro (liqueur) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amaro (liqueur). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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