Daniel Wellington Audience in Germany
Daniel Wellington has an estimated audience of 279,481 people in Germany. 67.8% are female, 32.2% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Kookai, Gift basket, Kendra Scott, Brilliant Earth, Country Road.
The average Daniel Wellington fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Kookai, Gift basket, Kendra Scott, with strongest over-indexing on Kookai (96.52× the country average). Demographically, the Daniel Wellington audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Daniel Wellington fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 32.4 |
| Estimated audience size | 279,481 |
Audience persona
The typical Daniel Wellington fan in Germany is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Kookai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,914 | 1.34× |
| Bayern | 55,920 | 1.24× |
| Niedersachsen | 32,843 | 1.21× |
| Hessen | 29,816 | 1.4× |
| Baden-Württemberg | 28,818 | 0.76× |
| Rheinland-Pfalz | 14,831 | 1.06× |
| Berlin | 14,214 | 1.14× |
| Sachsen | 10,841 | 0.79× |
| Schleswig-Holstein | 9,429 | 0.94× |
| Hamburg | 9,304 | 1.47× |
| Brandenburg | 5,726 | 0.66× |
| Thüringen | 4,947 | 0.69× |
| Sachsen-Anhalt | 4,567 | 0.63× |
| Mecklenburg-Vorpommern | 3,622 | 0.68× |
| Saarland | 2,926 | 0.85× |
| Bremen | 2,707 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kookai | 96.52× | Fashion & Accessoires |
| Gift basket | 50.04× | Home & Garden |
| Kendra Scott | 75× | Fashion & Accessoires |
| Brilliant Earth | 80.77× | Fashion & Accessoires |
| Country Road | 19.6× | Fashion & Accessoires |
| Clock | 7.6× | Fashion & Accessoires |
| Gold-filled jewelry | 17.06× | Fashion & Accessoires |
| Zimmermann | 20× | Home & Garden |
| Eva Mendes | 15.06× | Movies & TV |
| Inflation | 20× | Business & Career |
| COS | 5.58× | Shopping |
| Art jewelry | 6.47× | Fashion & Accessoires |
| Costume jewelry | 6.15× | Fashion & Accessoires |
| Sports bra | 8.46× | Fashion & Accessoires |
| Bershka | 5.02× | Shopping |
| Purelei | 5.48× | Fashion & Accessoires |
| Pandora | 5.33× | Fashion & Accessoires |
| Club Monaco | 70.95× | Fashion & Accessoires |
| Lush (band) | 11.22× | Music & Radio |
| Hermès | 2.74× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.16 |
| Design Affinity | PREMIUM | 2.11 |
| Sustainability | BALANCE | 2.08 |
| Early Adopter Mentality | POWER | 1.65 |
| Creativity | OPEN | 1.58 |
| Mindfulness | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.6% |
| India | 10.7% |
| Italy | 8.5% |
See Daniel Wellington audiences in other countries
More Watches audiences in Germany
Frequently asked questions
How many fans does Daniel Wellington have in Germany?
Daniel Wellington has an estimated audience of 279,481 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Daniel Wellington fans?
67.8% of Daniel Wellington fans are female, 32.2% are male, with an average age of 32.4 years.
Which brands do Daniel Wellington fans like most?
Daniel Wellington fans show strongest brand affinity for Kookai (96.52×), Gift basket (50.04×), and Kendra Scott (75×) over the country average.
Where do Daniel Wellington fans live in Germany?
Daniel Wellington fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,914), Bayern (reach 55,920), and Niedersachsen (reach 32,843). These three regions account for the largest share of the active audience.
What other brands do Daniel Wellington fans also like?
Beyond Daniel Wellington itself, the audience over-indexes on Gift basket (50.04×), Kendra Scott (75×), Brilliant Earth (80.77×), and Country Road (19.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daniel Wellington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.