Inflation Audience in Germany
A data profile of the people who buy, follow and care about Inflation in Germany — modelled from more than twelve digital signal sources. Inflation has an estimated audience of 398,374 people in Germany.
The average Inflation fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bild, ZDF, FOCUS Online, with strongest over-indexing on Bild (4.78× the country average).
Demographically, the Inflation audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Inflation fan in Germany is more male, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Bild.
At a glance
The key figures that characterise the Inflation profile in Germany.
Search interest · 12-month trend
Demographics of Inflation fans
36.6% are female, 63.4% are male, average age 46.1.
Gender split
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 46.1 |
| Estimated audience size | 398,374 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 34% |
Worldwide distribution
of the worldwide Inflation audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.7% |
| Ukraine | 9.3% |
| Taiwan | 6.3% |
Geography
Where the Inflation audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~90K | 1.04× | |
| 02 | Niedersachsen | ~40K | 1.04× | |
| 03 | Baden-Württemberg | ~60K | 1.03× | |
| 04 | Hessen | ~30K | 1.03× | |
| 05 | Sachsen | ~20K | 1.03× | |
| 06 | Bayern | ~70K | 1.02× | |
| 07 | Hamburg | ~9K | 1.02× | |
| 08 | Bremen | ~3K | 1.02× | |
| 09 | Schleswig-Holstein | ~10K | 1.01× | |
| 10 | Brandenburg | ~10K | 1.00× | |
| 11 | Thüringen | ~10K | 1.00× | |
| 12 | Berlin | ~20K | 0.98× | |
| 13 | Sachsen-Anhalt | ~10K | 0.97× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.96× | |
| 15 | Rheinland-Pfalz | ~20K | 0.95× | |
| 16 | Saarland | ~4K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Inflation audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Friedrich Merz | Politics & Society | 7.75× | ||
| 02 | Investor | Business & Career | 5.84× | ||
| 03 | FOCUS Online | News | 5.45× | ||
| 04 | ZDF | Movies & TV | 5.44× | ||
| 05 | Futures contract | Business & Career | 5.44× | ||
| 06 | ADAC | Cars & Mobility | 5.44× | ||
| 07 | Der Tagesspiegel | News | 5.35× | ||
| 08 | Bild | News | 4.78× | ||
| 09 | Finance | Business & Career | 4.75× | ||
| 10 | Money | Business & Career | 4.72× | ||
| 11 | Country music | Music & Radio | 4.57× | ||
| 12 | Hornbach | Shopping | 4.38× | ||
| 13 | Deutsche Bahn | Cars & Mobility | 3.73× | ||
| 14 | Magazines | Literature | 3.58× | ||
| 15 | Kaufland | Shopping | 3.49× | ||
| 16 | Obi (store) | Shopping | 3.47× | ||
| 17 | Internet & Social Media | 3.25× | |||
| 18 | Smartphones | Technology & Electronics | 3.11× | ||
| 19 | Current events | Arts & Culture | 3.04× | ||
| 20 | Discount stores | Shopping | 3.01× |
Personality of the Inflation audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.56× | |
| Career Orientation | POWER | 2.67× | |
| Spirituality | BALANCE | 2.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.50× | |
| Design Affinity | PREMIUM | 0.56× | |
| Creativity | OPEN | 0.66× |
Frequently asked questions
How many fans does Inflation have in Germany?
Inflation has an estimated audience of 398,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Inflation fans?
36.6% of Inflation fans are female, 63.4% are male, with an average age of 46.1 years.
Which brands do Inflation fans like most?
Inflation fans show strongest brand affinity for Bild (4.78×), ZDF (5.44×), and FOCUS Online (5.45×) over the country average.
Where do Inflation fans live in Germany?
Inflation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Inflation fans also like?
Beyond Inflation itself, the audience over-indexes on ZDF (5.44×), FOCUS Online (5.45×), Friedrich Merz (7.75×), and Hornbach (4.38×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Inflation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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