Inflation Audience in Germany
Inflation has an estimated audience of 398,374 people in Germany. 36.6% are female, 63.4% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bild, Friedrich Merz, ZDF, FOCUS Online, Hornbach.
The average Inflation fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bild, Friedrich Merz, ZDF, with strongest over-indexing on Bild (4.78× the country average). Demographically, the Inflation audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Inflation fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 46.1 |
| Estimated audience size | 398,374 |
Audience persona
The typical Inflation fan in Germany is more male, around 46.1 years old, with strong Career Orientation tendencies and a notable affinity for Bild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,271 | 1.08× |
| Bayern | 65,767 | 1.03× |
| Baden-Württemberg | 56,951 | 1.05× |
| Niedersachsen | 41,928 | 1.08× |
| Hessen | 31,626 | 1.04× |
| Sachsen | 19,127 | 0.98× |
| Rheinland-Pfalz | 18,646 | 0.93× |
| Berlin | 18,435 | 1.03× |
| Schleswig-Holstein | 14,306 | 1× |
| Brandenburg | 12,187 | 0.99× |
| Sachsen-Anhalt | 9,954 | 0.96× |
| Thüringen | 9,538 | 0.94× |
| Hamburg | 9,495 | 1.05× |
| Mecklenburg-Vorpommern | 7,206 | 0.95× |
| Saarland | 4,200 | 0.86× |
| Bremen | 3,472 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bild | 4.78× | News |
| Friedrich Merz | 7.75× | Politics & Society |
| ZDF | 5.44× | Movies & TV |
| FOCUS Online | 5.45× | News |
| Hornbach | 4.38× | Shopping |
| Futures contract | 5.44× | Business & Career |
| Spiegel Online | 3.69× | News |
| ADAC | 5.44× | Cars & Mobility |
| Obi (store) | 3.47× | Shopping |
| Finance | 4.75× | Business & Career |
| Deutsche Bahn | 3.73× | Cars & Mobility |
| Money | 4.72× | Business & Career |
| Kaufland | 3.49× | Shopping |
| Globus Baumarkt | 3.78× | Shopping |
| Discount stores | 3.01× | Shopping |
| Country music | 4.57× | Music & Radio |
| Magazines | 3.58× | Literature |
| Smartphones | 3.11× | Technology & Electronics |
| Investor | 5.84× | Business & Career |
| Der Tagesspiegel | 5.35× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.16 |
| Need for Security | CONSERVATISM | 1.4 |
| Indulgence | JOY | 1.23 |
| Community Orientation | OPEN | 1.22 |
| Pet Ownership | JOY | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Ukraine | 9.4% |
| Taiwan | 6.3% |
See Inflation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Inflation have in Germany?
Inflation has an estimated audience of 398,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Inflation fans?
36.6% of Inflation fans are female, 63.4% are male, with an average age of 46.1 years.
Which brands do Inflation fans like most?
Inflation fans show strongest brand affinity for Bild (4.78×), Friedrich Merz (7.75×), and ZDF (5.44×) over the country average.
Where do Inflation fans live in Germany?
Inflation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,271), Bayern (reach 65,767), and Baden-Württemberg (reach 56,951). These three regions account for the largest share of the active audience.
What other brands do Inflation fans also like?
Beyond Inflation itself, the audience over-indexes on Friedrich Merz (7.75×), ZDF (5.44×), FOCUS Online (5.45×), and Hornbach (4.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Inflation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.