Rascasse Audience Intelligence

Inflation Audience in United States

A data profile of the people who buy, follow and care about Inflation in United States — modelled from more than twelve digital signal sources. Inflation has an estimated audience of 1,527,905 people in United States.

#7208among Topic in United States#1228in Business & Career

The average Inflation fan in United States is 47.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Demographically, the Inflation audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Inflation profile in United States.

Audience size
1.5M
in United States
Gender
38.9%♀
61.1% male
Age
47.4
average years
Country rank
#17514
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Inflation fans

38.9% are female, 61.1% are male, average age 47.4.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Inflation audience in United States
MetricValue
Female38.9%
Male61.1%
Average age47.4
Estimated audience size1,527,905
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Inflation audience in United States
Age bracketShare%
16-197%
20-2911%
30-3916%
40-4923%
50+43%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Inflation audience comes from United States.

Worldwide audience distribution share by country for Inflation
CountryShare
United States18.7%
Ukraine9.3%
Taiwan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Inflation audience in United States is strongest.

Fig. 05

Top regions by affinity

Inflation fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.70×
02New York~100K1.28×
03Virginia~50K1.27×
04Massachusetts~40K1.23×
05Washington~40K1.21×
06California~200K1.20×
07New Jersey~50K1.18×
08Illinois~60K1.16×
09Maryland~30K1.14×
10Pennsylvania~60K1.10×
11Michigan~40K1.06×
12Oregon~20K1.06×
13North Carolina~50K1.05×
14Wisconsin~20K1.04×
15Minnesota~20K1.04×
16Connecticut~20K1.04×
17New Hampshire~6K1.03×
18Georgia~50K1.02×
19Hawaii~7K1.02×
20Colorado~20K1.01×
21Texas~100K0.99×
22Nevada~10K0.99×
23Maine~5K0.99×
24Florida~100K0.98×
25Ohio~50K0.98×
26Arizona~30K0.98×
27Missouri~20K0.98×
28Rhode Island~5K0.98×
29Delaware~4K0.98×
30Indiana~30K0.97×
31Utah~10K0.95×
32New Mexico~7K0.95×
33Montana~4K0.94×
34Vermont~3K0.94×
35Iowa~10K0.92×
36Nebraska~7K0.92×
37Alaska~3K0.92×
38Tennessee~30K0.90×
39South Carolina~20K0.90×
40Kansas~10K0.90×
41North Dakota~3K0.90×
42Alabama~20K0.89×
43Kentucky~20K0.88×
44Arkansas~10K0.86×
45Idaho~7K0.86×
46West Virginia~6K0.86×
47Louisiana~20K0.85×
48South Dakota~3K0.85×
49Oklahoma~10K0.82×
50Mississippi~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Inflation, United States
0.82×1.00×1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Inflation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Inflation audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.57×
SustainabilityBALANCE0.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Inflation audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.21×
Need for SecurityCONSERVATISM0.22×
Social Media UsageJOY0.24×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Inflation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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