Southside (record producer) Audience in Germany
Southside (record producer) has an estimated audience of 321,886 people in Germany. 35.0% are female, 65.0% are male, average age 32.7. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Lily James, Rosie Huntington-Whiteley, Underground hip hop, Kelly Osbourne, Bandcamp.
The average Southside (record producer) fan in Germany is 32.7 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Lily James, Rosie Huntington-Whiteley, Underground hip hop, with strongest over-indexing on Lily James (94.27× the country average). Demographically, the Southside (record producer) audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: DJ
Demographics of Southside (record producer) fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 32.7 |
| Estimated audience size | 321,886 |
Audience persona
The typical Southside (record producer) fan in Germany is more male, around 32.7 years old, with strong Sustainability tendencies and a notable affinity for Lily James.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 241,415 | 6.27× |
| Bayern | 106,051 | 2.05× |
| Nordrhein-Westfalen | 35,080 | 0.5× |
| Hessen | 29,237 | 1.19× |
| Rheinland-Pfalz | 18,779 | 1.16× |
| Niedersachsen | 12,882 | 0.41× |
| Berlin | 8,801 | 0.61× |
| Sachsen | 6,812 | 0.43× |
| Hamburg | 4,876 | 0.67× |
| Schleswig-Holstein | 3,768 | 0.33× |
| Saarland | 3,489 | 0.88× |
| Thüringen | 2,945 | 0.36× |
| Brandenburg | 2,935 | 0.29× |
| Sachsen-Anhalt | 2,045 | 0.25× |
| Mecklenburg-Vorpommern | 1,687 | 0.27× |
| Bremen | 956 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lily James | 94.27× | Movies & TV |
| Rosie Huntington-Whiteley | 47.93× | Fashion & Accessoires |
| Underground hip hop | 9.27× | Music & Radio |
| Kelly Osbourne | 12.29× | Music & Radio |
| Bandcamp | 23.51× | Music & Radio |
| Haftbefehl | 6.27× | Music & Radio |
| Shay Mitchell | 20× | Movies & TV |
| TuneCore | 18.58× | Music & Radio |
| Lieferando.de | 2.33× | Food & Beverages |
| Reezy | 19.33× | Music & Radio |
| Ryanair | 2.26× | Travel & Leisure |
| Old-school hip hop | 5× | Music & Radio |
| Vacations | 2.29× | Travel & Leisure |
| Diane Kruger | 6.65× | Movies & TV |
| Native Instruments | 9.8× | Technology & Electronics |
| House music | 2.15× | Music & Radio |
| Alpine skiing | 2.47× | Sports |
| Arnold Schwarzenegger | 4.63× | Movies & TV |
| Tattoo removal | 8.63× | Fashion & Accessoires |
| Doutzen Kroes | 20× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.7 |
| Extroversion | THRILL | 1.55 |
| Patriotism | CONSERVATISM | 1.39 |
| Sports Activity | POWER | 1.38 |
| Tradition | CONSERVATISM | 1.34 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.7% |
| Germany | 16.8% |
| United Kingdom | 7.3% |
See Southside (record producer) audiences in other countries
- Southside (record producer) — United States
- Southside (record producer) — United Kingdom
- Southside (record producer) — France
- Southside (record producer) — Italy
- Southside (record producer) — Spain
- Southside (record producer) — Brazil
- Southside (record producer) — Japan
- Southside (record producer) — South Korea
- Southside (record producer) — India
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- Shifted (541,360)
Frequently asked questions
How many fans does Southside (record producer) have in Germany?
Southside (record producer) has an estimated audience of 321,886 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Southside (record producer) fans?
35.0% of Southside (record producer) fans are female, 65.0% are male, with an average age of 32.7 years.
Which brands do Southside (record producer) fans like most?
Southside (record producer) fans show strongest brand affinity for Lily James (94.27×), Rosie Huntington-Whiteley (47.93×), and Underground hip hop (9.27×) over the country average.
Where do Southside (record producer) fans live in Germany?
Southside (record producer) fans in Germany are most concentrated in Baden-Württemberg (reach 241,415), Bayern (reach 106,051), and Nordrhein-Westfalen (reach 35,080). These three regions account for the largest share of the active audience.
What other brands do Southside (record producer) fans also like?
Beyond Southside (record producer) itself, the audience over-indexes on Rosie Huntington-Whiteley (47.93×), Underground hip hop (9.27×), Kelly Osbourne (12.29×), and Bandcamp (23.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Southside (record producer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.