Southside (record producer) Audience in United States

Southside (record producer) logo

Southside (record producer) has an estimated audience of 969,453 people in United States. 59.1% are female, 40.9% are male, average age 40.3. Top regions: Texas, Florida, Pennsylvania. Top brand affinities: Hipster, No Escape (1994 film), Product design, JDSU, TV Fanatic.

The average Southside (record producer) fan in United States is 40.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Pennsylvania. Top brand affinities include Hipster, No Escape (1994 film), Product design, with strongest over-indexing on Hipster (22.69× the country average). Demographically, the Southside (record producer) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of Southside (record producer) fans

Demographic split for Southside (record producer) audience in United States
MetricValue
Female59.1%
Male40.9%
Average age40.3
Estimated audience size969,453

Audience persona

The typical Southside (record producer) fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for Southside (record producer) in United States
RegionReachAffinity
Texas213,4772.56×
Florida134,7772.05×
Pennsylvania66,9382.05×
California64,2350.6×
Ohio63,5842.13×
Illinois58,4401.81×
New York55,0251.02×
Tennessee37,7361.94×
Louisiana37,1332.97×
Georgia36,0841.21×
Virginia33,4351.42×
New Jersey29,6571.2×
Alabama25,7331.9×
North Carolina23,5990.81×
Indiana21,1821.2×
South Carolina21,1021.45×
Michigan19,9400.79×
Missouri19,8851.27×
Massachusetts19,0181×
Arkansas16,8002.1×
Washington14,4590.74×
Maryland12,7570.77×
Arizona12,5850.64×
Oklahoma11,2501.05×
Kentucky9,9830.82×
Colorado9,2830.61×
Wisconsin9,2760.64×
Mississippi8,2981.04×
Minnesota8,1800.59×
Connecticut6,6070.68×
Kansas5,2530.69×
Oregon5,1490.46×
Nevada4,5020.48×
Iowa4,3740.55×
West Virginia3,1170.69×
Alaska2,7671.33×
Nebraska2,6820.55×
New Mexico2,6210.54×
Washington, District of Columbia2,6060.89×
Utah2,4760.29×
Idaho2,3190.48×
Vermont2,3141.36×
New Hampshire2,1450.56×
Hawaii1,9140.46×
Montana1,6000.59×
Maine1,5510.45×
Delaware1,4950.56×
Rhode Island1,3300.43×
South Dakota8750.39×
North Dakota6110.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southside (record producer) audience
BrandAffinityCategory
Hipster22.69×Politics & Society
No Escape (1994 film)10.4×Movies & TV
Product design1.76×Business & Career
JDSU2.71×Business & Career
TV Fanatic8.58×Movies & TV
Harlow9.11×Travel & Leisure
Pro-Ject2.94×Music & Radio
Jesse Plemons2.16×Movies & TV
Wikia1.85×Internet & Social Media
Charlamagne Tha God5.14×Movies & TV
edureka19.02×Business & Career
UK garage2.71×Music & Radio
Governor of Michigan3.61×Politics & Society
Fairy godmother3.61×Literature
Grinch1.93×Movies & TV
Mathcore3.83×Music & Radio
Jeevansathi14.76×Kids & Family
Noodle (Gorillaz)1.61×Music & Radio
Countrywide21.04×Home & Garden
Guy Fieri1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southside (record producer) audience
TraitClusterScore
Luxury OrientationPREMIUM3.35
Risk AppetiteTHRILL1.87
PatriotismCONSERVATISM1.32
Career OrientationPOWER1.19
Convenience OrientationPREMIUM1.15
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Southside (record producer)
CountryShare
United States50.7%
Germany16.8%
United Kingdom7.3%

See Southside (record producer) audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does Southside (record producer) have in United States?

Southside (record producer) has an estimated audience of 969,453 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Southside (record producer) fans?

59.1% of Southside (record producer) fans are female, 40.9% are male, with an average age of 40.3 years.

Which brands do Southside (record producer) fans like most?

Southside (record producer) fans show strongest brand affinity for Hipster (22.69×), No Escape (1994 film) (10.4×), and Product design (1.76×) over the country average.

Where do Southside (record producer) fans live in United States?

Southside (record producer) fans in United States are most concentrated in Texas (reach 213,477), Florida (reach 134,777), and Pennsylvania (reach 66,938). These three regions account for the largest share of the active audience.

What other brands do Southside (record producer) fans also like?

Beyond Southside (record producer) itself, the audience over-indexes on No Escape (1994 film) (10.4×), Product design (1.76×), JDSU (2.71×), and TV Fanatic (8.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southside (record producer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.