Rascasse Audience Intelligence

Moneybagg Yo Audience in United States

A data profile of the people who buy, follow and care about Moneybagg Yo in United States — modelled from more than twelve digital signal sources. Moneybagg Yo has an estimated audience of 914,745 people in United States.

#166among Hip hop in United States#5682among Person in United States#3284in Music & Radio

The average Moneybagg Yo fan in United States is 28.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include BigXthaPlug, Trippie Redd, Lil Tjay, with strongest over-indexing on BigXthaPlug (55.57× the country average).

Demographically, the Moneybagg Yo audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moneybagg Yo fan in United States is more male, around 28.1 years old, with strong Extroversion tendencies and a notable affinity for BigXthaPlug.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moneybagg Yo profile in United States.

Audience size
915K
in United States
Gender
41.1%♀
58.9% male
Age
28.1
average years
Country rank
#25127
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moneybagg Yo fans

41.1% are female, 58.9% are male, average age 28.1.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Moneybagg Yo audience in United States
MetricValue
Female41.1%
Male58.9%
Average age28.1
Estimated audience size914,745
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Moneybagg Yo audience in United States
Age bracketShare%
16-1946%
20-2929%
30-3915%
40-497%
50+3%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Moneybagg Yo audience comes from United States.

Worldwide audience distribution share by country for Moneybagg Yo
CountryShare
United States85.3%
Canada2.2%
Japan2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moneybagg Yo audience in United States is strongest.

Fig. 05

Top regions by affinity

Moneybagg Yo fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K4.19×
02Tennessee~50K2.77×
03Alabama~40K2.76×
04Louisiana~30K2.61×
05Georgia~70K2.33×
06Arkansas~20K2.01×
07South Carolina~30K1.94×
08North Carolina~50K1.72×
09Maryland~30K1.49×
10Texas~100K1.48×
11Washington, District of Columbia~4K1.23×
12Virginia~30K1.19×
13Kentucky~10K1.17×
14Missouri~20K1.16×
15Ohio~30K1.14×
16Indiana~20K1.13×
17Illinois~40K1.11×
18Florida~70K1.08×
19Michigan~30K1.04×
20Delaware~3K0.99×
21Oklahoma~10K0.98×
22Nevada~9K0.91×
23Pennsylvania~30K0.79×
24Kansas~6K0.76×
25West Virginia~3K0.75×
26Wisconsin~10K0.74×
27Nebraska~4K0.72×
28New York~40K0.68×
29Minnesota~9K0.66×
30Connecticut~6K0.66×
31Rhode Island~2K0.65×
32Montana~2K0.65×
33New Jersey~20K0.64×
34Arizona~10K0.64×
35Iowa~5K0.64×
36New Mexico~3K0.64×
37Alaska~1K0.63×
38North Dakota~1K0.63×
39South Dakota~1K0.62×
40Vermont~1K0.62×
41Colorado~8K0.53×
42Hawaii~2K0.53×
43Massachusetts~10K0.52×
44California~60K0.51×
45Maine~2K0.50×
46New Hampshire~2K0.48×
47Idaho~2K0.46×
48Washington~8K0.40×
49Oregon~4K0.37×
50Utah~3K0.35×
Fig. 06

Affinity by region

Affinity by region — Moneybagg Yo, United States
0.35×1.00×4.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moneybagg Yo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moneybagg Yo audience
#·InterestCategoryAffinity×
01iann diorMusic & Radio85.91×
02BigXthaPlugMusic & Radio55.57×
03Lil TjayMusic & Radio44.20×
04Polo GMusic & Radio44.20×
05Roddy RicchMusic & Radio44.20×
06Trippie ReddMusic & Radio43.96×
07Southside (record producer)Music & Radio32.31×
08DaBabyMusic & Radio30.46×
09Jack HarlowMusic & Radio23.35×
10HE/ROMusic & Radio16.43×
11Rod WaveMusic & Radio14.91×
12Lil DurkMusic & Radio14.75×
13ScarfaceMusic & Radio10.01×
14DiddyMusic & Radio8.60×
15Teyana TaylorMovies & TV8.43×
16Atlanta hip hopMusic & Radio7.19×
17Midwest hip hopMusic & Radio6.18×
18Sean CombsMusic & Radio6.15×
19Southern hip hopMusic & Radio6.02×
20Gangsta rapMusic & Radio5.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moneybagg Yo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moneybagg Yo audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.55×
Price SensitivityPREMIUM1.19×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moneybagg Yo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
SustainabilityBALANCE0.64×
TraditionCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Moneybagg Yo have in United States?

Moneybagg Yo has an estimated audience of 914,745 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Moneybagg Yo fans?

41.1% of Moneybagg Yo fans are female, 58.9% are male, with an average age of 28.1 years.

03

Which brands do Moneybagg Yo fans like most?

Moneybagg Yo fans show strongest brand affinity for BigXthaPlug (55.57×), Trippie Redd (43.96×), and Lil Tjay (44.2×) over the country average.

04

Where do Moneybagg Yo fans live in United States?

Moneybagg Yo fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~70K), and Georgia (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Moneybagg Yo fans also like?

Beyond Moneybagg Yo itself, the audience over-indexes on Trippie Redd (43.96×), Lil Tjay (44.2×), Polo G (44.2×), and Jack Harlow (23.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Moneybagg Yo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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