Rod Wave Audience in United States

Rod Wave logo

Rod Wave has an estimated audience of 3,230,818 people in United States. 48.8% are female, 51.2% are male, average age 30.2. Top brand affinities: Combat sport, Pro-Ject, Product design, Japanese domestic market, Macha.

Top brand affinities include Combat sport, Pro-Ject, Product design, with strongest over-indexing on Combat sport (2.79× the country average). Demographically, the Rod Wave audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Rod Wave fans

Demographic split for Rod Wave audience in United States
MetricValue
Female48.8%
Male51.2%
Average age30.2
Estimated audience size3,230,818

Audience persona

The typical Rod Wave fan in United States is balanced, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rod Wave audience
BrandAffinityCategory
Combat sport2.79×Sports
Pro-Ject4.62×Music & Radio
Product design2.01×Business & Career
Japanese domestic market4.37×Politics & Society
Macha10.46×Food & Beverages
UK garage4.33×Music & Radio
Racing2.05×Cars & Mobility
Graham Greene3.94×Literature
3D printing1.63×Technology & Electronics
Chili con carne5.18×Food & Beverages
Joshua Jackson2.68×Movies & TV
Glenn Danzig6.93×Music & Radio
Ellen Burstyn4.54×Movies & TV
Hog Hunting1.68×Sports
Noodle (Gorillaz)1.69×Music & Radio
Jaws2.51×Movies & TV
Queens College, City University of New York3.34×Business & Career
No Escape (1994 film)4.76×Movies & TV
Biblical inspiration3.69×Politics & Society
Consequence (rapper)2.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rod Wave audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
ExtroversionTHRILL1.4
Early Adopter MentalityPOWER1.4
Social Media UsageJOY1.09
Family OrientationCONSERVATISM1.01
Healthy LifestyleBALANCE0.91

Worldwide distribution

Worldwide audience distribution share by country for Rod Wave
CountryShare
United States91.8%
Canada1.8%
United Kingdom1.5%

See Rod Wave audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Rod Wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.