Rod Wave Audience in United States
Rod Wave has an estimated audience of 3,230,818 people in United States. 48.8% are female, 51.2% are male, average age 30.2. Top brand affinities: Hair Extensions, Dej Loaf, Toyota Supra, Whataburger, Bernie Mac.
Top brand affinities include Hair Extensions, Dej Loaf, Toyota Supra, with strongest over-indexing on Hair Extensions (6.8× the country average). Demographically, the Rod Wave audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Rod Wave fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 30.2 |
| Estimated audience size | 3,230,818 |
Audience persona
The typical Rod Wave fan in United States is balanced, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hair Extensions.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair Extensions | 6.8× | Beauty & Wellness |
| Dej Loaf | 47.4× | Music & Radio |
| Toyota Supra | 13.5× | Cars & Mobility |
| Whataburger | 5.34× | Food & Beverages |
| Bernie Mac | 14.23× | Movies & TV |
| Dream | 5.77× | Health |
| Rick and Morty | 4.75× | Movies & TV |
| Yogurtland | 13.91× | Food & Beverages |
| Chief Keef | 13.08× | Music & Radio |
| Spotify | 1.97× | Internet & Social Media |
| Teyana Taylor | 5.6× | Movies & TV |
| Gangsta rap | 3.82× | Music & Radio |
| Los Angeles Lakers | 2.79× | Sports |
| Supreme | 4.54× | Fashion & Accessoires |
| Houston Astros | 4.44× | Sports |
| Streetwear | 2.72× | Fashion & Accessoires |
| Nike | 2.65× | Fashion & Accessoires |
| Taco Cabana | 10.46× | Food & Beverages |
| Internet celebrity | 3.19× | Internet & Social Media |
| ASAP Rocky | 6.02× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.87 |
| Extroversion | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.4 |
| Social Media Usage | JOY | 1.09 |
| Family Orientation | CONSERVATISM | 1.01 |
| Healthy Lifestyle | BALANCE | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.8% |
| Canada | 1.8% |
| United Kingdom | 1.5% |
See Rod Wave audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rod Wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.