Rascasse Audience Intelligence

Rod Wave Audience in United States

A data profile of the people who buy, follow and care about Rod Wave in United States — modelled from more than twelve digital signal sources. Rod Wave has an estimated audience of 3,168,955 people in United States.

#110among Singer-songwriter in United States#1445among Person in United States#989in Music & Radio

The average Rod Wave fan in United States is 28.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Hair Extensions, Whataburger, Rick and Morty, with strongest over-indexing on Hair Extensions (8.26× the country average).

Demographically, the Rod Wave audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rod Wave fan in United States is balanced, around 28.3 years old, with strong Tradition tendencies and a notable affinity for Hair Extensions.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rod Wave profile in United States.

Audience size
3.2M
in United States
Gender
46.1%♀
53.9% male
Age
28.3
average years
Country rank
#9830
Person in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rod Wave fans

46.1% are female, 53.9% are male, average age 28.3.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Rod Wave audience in United States
MetricValue
Female46.1%
Male53.9%
Average age28.3
Estimated audience size3,168,955
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Rod Wave audience in United States
Age bracketShare%
16-1948%
20-2926%
30-3914%
40-498%
50+4%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Rod Wave audience comes from United States.

Worldwide audience distribution share by country for Rod Wave
CountryShare
United States91.5%
Canada1.9%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rod Wave audience in United States is strongest.

Fig. 05

Top regions by affinity

Rod Wave fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K2.64×
02Louisiana~100K2.56×
03Georgia~200K2.54×
04South Carolina~100K2.26×
05Alabama~90K2.14×
06Florida~400K1.90×
07Delaware~10K1.60×
08North Carolina~100K1.57×
09Arkansas~40K1.53×
10Washington, District of Columbia~10K1.48×
11Maryland~80K1.46×
12Pennsylvania~200K1.43×
13Illinois~100K1.39×
14Texas~300K1.29×
15Ohio~100K1.29×
16Virginia~90K1.24×
17Tennessee~80K1.20×
18Indiana~70K1.19×
19Kentucky~50K1.17×
20Missouri~60K1.12×
21Michigan~80K1.03×
22New Jersey~70K0.94×
23Wisconsin~40K0.93×
24Oklahoma~30K0.90×
25Nebraska~10K0.84×
26New York~100K0.82×
27Connecticut~30K0.81×
28West Virginia~10K0.81×
29Kansas~20K0.75×
30Nevada~20K0.72×
31Rhode Island~7K0.72×
32Iowa~20K0.70×
33South Dakota~5K0.65×
34Minnesota~30K0.63×
35North Dakota~4K0.63×
36California~200K0.62×
37Arizona~40K0.60×
38Massachusetts~40K0.59×
39Alaska~4K0.59×
40Hawaii~7K0.55×
41Vermont~3K0.55×
42New Mexico~8K0.50×
43Maine~6K0.50×
44Montana~4K0.49×
45New Hampshire~6K0.46×
46Washington~30K0.43×
47Colorado~20K0.42×
48Idaho~6K0.41×
49Oregon~10K0.35×
50Utah~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Rod Wave, United States
0.35×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rod Wave audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rod Wave audience
#·InterestCategoryAffinity×
01GunnaMusic & Radio14.27×
02Chief KeefMusic & Radio12.13×
03Kevin GatesMusic & Radio11.93×
04Anthony JoshuaSports8.90×
05Toyota SupraCars & Mobility8.62×
06Hair ExtensionsBeauty & Wellness8.26×
07Rick and MortyMovies & TV7.34×
08WhataburgerFood & Beverages7.09×
09Teyana TaylorMovies & TV6.66×
10DreamHealth5.59×
11Internet celebrityInternet & Social Media4.46×
12Gangsta rapMusic & Radio4.14×
13High-definition televisionTechnology & Electronics2.96×
14WingstopFood & Beverages2.59×
15TikTokInternet & Social Media2.15×
16Consumer electronicsTechnology & Electronics1.89×
17SpotifyInternet & Social Media1.87×
18ClothingFashion & Accessoires1.80×
19VehiclesCars & Mobility1.72×
20Video gamesGames1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rod Wave audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rod Wave audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.53×
ExtroversionTHRILL1.40×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rod Wave audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
Quality AwarenessPREMIUM0.59×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rod Wave have in United States?

Rod Wave has an estimated audience of 3,168,955 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Rod Wave fans?

46.1% of Rod Wave fans are female, 53.9% are male, with an average age of 28.3 years.

03

Which brands do Rod Wave fans like most?

Rod Wave fans show strongest brand affinity for Hair Extensions (8.26×), Whataburger (7.09×), and Rick and Morty (7.34×) over the country average.

04

Where do Rod Wave fans live in United States?

Rod Wave fans in United States are most concentrated in Florida (reach ~400K), Texas (reach ~300K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rod Wave fans also like?

Beyond Rod Wave itself, the audience over-indexes on Whataburger (7.09×), Rick and Morty (7.34×), Consumer electronics (1.89×), and Clothing (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Rod Wave audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rod Wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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