A data profile of the people who buy, follow and care about Rod Wave in United Kingdom — modelled from more than twelve digital signal sources. Rod Wave has an estimated audience of 53,919 people in United Kingdom.
Rod Wave has an estimated audience of 53,919 people in United Kingdom. 41.9% are female, 58.1% are male, average age 31.9. Top brand affinities: Hair Extensions, Monica Bellucci, Megan Fox, Livemusic, Gangsta rap.
Top brand affinities include Hair Extensions, Monica Bellucci, Megan Fox, with strongest over-indexing on Hair Extensions (9.82× the country average).
Demographically, the Rod Wave audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Risk Appetite, Tradition.
The typical Rod Wave fan in United Kingdom is more male, around 31.9 years old, with strong Risk Appetite tendencies and a notable affinity for Hair Extensions.
The key figures that characterise the Rod Wave profile in United Kingdom.
41.9% are female, 58.1% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 31.9 |
| Estimated audience size | 53,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 25% | |
| 30-39 | 13% | |
| 40-49 | 10% | |
| 50+ | 13% |
of the worldwide Rod Wave audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 91.5% |
| Canada | 1.9% |
| United Kingdom | 1.6% |
The strongest cross-interests of the Rod Wave audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tyga | Music & Radio | 34.26× | ||
| 02 | DatPiff | Music & Radio | 27.35× | ||
| 03 | 21 Savage | Music & Radio | 25.76× | ||
| 04 | Monica Bellucci | Movies & TV | 16.06× | ||
| 05 | Central Cee | Music & Radio | 11.63× | ||
| 06 | Caixa Econômica Federal | Business & Career | 11.17× | ||
| 07 | Gangsta rap | Music & Radio | 10.41× | ||
| 08 | Megan Fox | Movies & TV | 10.04× | ||
| 09 | Hair Extensions | Beauty & Wellness | 9.82× | ||
| 10 | Old-school hip hop | Music & Radio | 8.62× | ||
| 11 | Underground hip hop | Music & Radio | 6.28× | ||
| 12 | Livemusic | Music & Radio | 5.48× | ||
| 13 | Millie Bobby Brown | Movies & TV | 4.49× | ||
| 14 | High-definition television | Technology & Electronics | 4.11× | ||
| 15 | Breaking news | Movies & TV | 2.98× | ||
| 16 | Donald Trump | Politics & Society | 2.68× | ||
| 17 | Superman | Movies & TV | 2.26× | ||
| 18 | YouTube | Movies & TV | 2.21× | ||
| 19 | FIFA World Cup | Sports | 2.09× | ||
| 20 | Manchester United F.C. | Sports | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.71× | |
| Tradition | CONSERVATISM | 1.64× | |
| Individualism | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rod Wave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.