Rascasse Audience Intelligence

Jack Harlow Audience in United States

A data profile of the people who buy, follow and care about Jack Harlow in United States — modelled from more than twelve digital signal sources. Jack Harlow has an estimated audience of 2,194,230 people in United States.

#80among Hip hop in United States#2337among Person in United States#1442in Music & Radio

The average Jack Harlow fan in United States is 30.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Moneybagg Yo, Hair Extensions, TikTok, with strongest over-indexing on Moneybagg Yo (23.35× the country average).

Demographically, the Jack Harlow audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jack Harlow fan in United States is balanced, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moneybagg Yo.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jack Harlow profile in United States.

Audience size
2.2M
in United States
Gender
47.8%♀
52.2% male
Age
30.4
average years
Country rank
#13228
Person in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jack Harlow fans

47.8% are female, 52.2% are male, average age 30.4.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Jack Harlow audience in United States
MetricValue
Female47.8%
Male52.2%
Average age30.4
Estimated audience size2,194,230
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Jack Harlow audience in United States
Age bracketShare%
16-1942%
20-2927%
30-3915%
40-4910%
50+7%
Fig. 04

Worldwide distribution

57.7%

of the worldwide Jack Harlow audience comes from United States.

Worldwide audience distribution share by country for Jack Harlow
CountryShare
United States57.7%
Canada5.5%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jack Harlow audience in United States is strongest.

Fig. 05

Top regions by affinity

Jack Harlow fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~70K2.44×
02Alabama~40K1.32×
03Arizona~60K1.21×
04Indiana~50K1.21×
05Georgia~80K1.15×
06North Carolina~80K1.13×
07Washington, District of Columbia~8K1.12×
08Massachusetts~50K1.11×
09Michigan~60K1.10×
10New York~100K1.08×
11Maryland~40K1.08×
12Delaware~7K1.08×
13Ohio~70K1.05×
14Virginia~60K1.05×
15Washington~50K1.05×
16Connecticut~20K1.05×
17Tennessee~50K1.04×
18Louisiana~30K1.04×
19South Carolina~30K1.03×
20California~200K1.00×
21Illinois~70K1.00×
22Missouri~40K1.00×
23Florida~200K0.99×
24Pennsylvania~70K0.99×
25Oregon~30K0.99×
26Arkansas~20K0.99×
27Alaska~5K0.99×
28Colorado~30K0.98×
29Nevada~20K0.97×
30Rhode Island~7K0.97×
31Oklahoma~20K0.95×
32Texas~200K0.94×
33New Jersey~50K0.93×
34West Virginia~10K0.93×
35Minnesota~30K0.90×
36Kansas~20K0.90×
37Nebraska~10K0.90×
38New Hampshire~8K0.89×
39Utah~20K0.88×
40New Mexico~10K0.87×
41Maine~7K0.86×
42Wisconsin~30K0.85×
43Mississippi~20K0.84×
44Idaho~9K0.84×
45Vermont~3K0.84×
46Iowa~20K0.83×
47Montana~5K0.82×
48Hawaii~8K0.80×
49South Dakota~4K0.80×
50North Dakota~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Jack Harlow, United States
0.78×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jack Harlow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jack Harlow audience
#·InterestCategoryAffinity×
01Moneybagg YoMusic & Radio23.35×
02Teyana TaylorMovies & TV5.89×
03Hair ExtensionsBeauty & Wellness4.23×
04Rick and MortyMovies & TV3.33×
05Gangsta rapMusic & Radio3.18×
06DancehallsMusic & Radio3.05×
07Internet celebrityInternet & Social Media2.86×
08StreetwearFashion & Accessoires2.53×
09LeBron JamesSports2.49×
10Music festivalsMusic & Radio2.25×
11NikeFashion & Accessoires2.23×
12Los Angeles LakersSports2.20×
13TikTokInternet & Social Media2.19×
14Google DriveTechnology & Electronics1.97×
15SpotifyInternet & Social Media1.83×
16ConcertsMusic & Radio1.83×
17Mobile gameGames1.81×
18Music videosMusic & Radio1.80×
19Blues musicMusic & Radio1.73×
20Electronic musicMusic & Radio1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jack Harlow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jack Harlow audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.53×
Career OrientationPOWER1.34×
Family OrientationCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jack Harlow audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
SustainabilityBALANCE0.86×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jack Harlow have in United States?

Jack Harlow has an estimated audience of 2,194,230 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jack Harlow fans?

47.8% of Jack Harlow fans are female, 52.2% are male, with an average age of 30.4 years.

03

Which brands do Jack Harlow fans like most?

Jack Harlow fans show strongest brand affinity for Moneybagg Yo (23.35×), Hair Extensions (4.23×), and TikTok (2.19×) over the country average.

04

Where do Jack Harlow fans live in United States?

Jack Harlow fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jack Harlow fans also like?

Beyond Jack Harlow itself, the audience over-indexes on Hair Extensions (4.23×), TikTok (2.19×), Teyana Taylor (5.89×), and Spotify (1.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Harlow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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