Jack Harlow Audience in United States

Jack Harlow logo

Jack Harlow has an estimated audience of 2,499,600 people in United States. 51.9% are female, 48.1% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Harlow, TV Fanatic, Grinch, Historic site.

The average Jack Harlow fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Harlow, TV Fanatic, with strongest over-indexing on Combat sport (2.46× the country average). Demographically, the Jack Harlow audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Jack Harlow fans

Demographic split for Jack Harlow audience in United States
MetricValue
Female51.9%
Male48.1%
Average age36.6
Estimated audience size2,499,600

Audience persona

The typical Jack Harlow fan in United States is balanced, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Jack Harlow in United States
RegionReachAffinity
California279,1031.02×
Texas209,5210.98×
Florida173,9991.03×
New York140,4671.01×
Georgia88,4801.15×
North Carolina87,7781.17×
Illinois85,1481.02×
Pennsylvania85,0191.01×
Ohio82,4561.07×
Kentucky77,7702.48×
Michigan74,2371.14×
Arizona68,4051.34×
Virginia64,4641.06×
New Jersey60,1330.95×
Massachusetts57,8431.17×
Indiana57,3731.26×
Tennessee53,1491.06×
Washington51,5461.03×
Alabama50,8011.45×
Maryland47,4791.1×
South Carolina40,5371.08×
Missouri40,3951×
Colorado38,2990.97×
Minnesota32,8480.92×
Louisiana32,7451.02×
Wisconsin31,5350.84×
Connecticut27,2401.09×
Oregon27,2150.95×
Oklahoma26,3730.95×
Nevada22,9970.95×
Utah19,1680.86×
Arkansas18,6390.91×
Kansas17,9560.91×
Iowa17,2080.84×
Mississippi16,6060.81×
Nebraska11,0610.88×
New Mexico10,7370.86×
West Virginia10,1710.87×
Idaho9,9710.8×
New Hampshire8,7760.89×
Hawaii8,3630.78×
Washington, District of Columbia7,8211.04×
Rhode Island7,6380.96×
Maine7,5160.84×
Delaware6,8270.99×
Montana5,1540.74×
Alaska5,1030.95×
South Dakota4,3830.76×
North Dakota3,6200.71×
Vermont3,3170.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jack Harlow audience
BrandAffinityCategory
Combat sport2.46×Sports
Harlow14.42×Travel & Leisure
TV Fanatic12.8×Movies & TV
Grinch4.66×Movies & TV
Historic site4.57×Arts & Culture
No Escape (1994 film)11.99×Movies & TV
Vocal harmony4.81×Music & Radio
Mathcore6.74×Music & Radio
Goop4.14×Internet & Social Media
Japanese domestic market3.47×Politics & Society
Litter box1.5×Pets & Animals
UK garage3.81×Music & Radio
Bank account1.61×Business & Career
Governor of Michigan4.68×Politics & Society
Racing1.64×Cars & Mobility
Hipster5.98×Politics & Society
Fairy godmother4.31×Literature
Elsword8.87×Games
Graham Greene3.32×Literature
Staycation1.78×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jack Harlow audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.13
Early Adopter MentalityPOWER1.52
ExtroversionTHRILL1.16
Luxury OrientationPREMIUM1.13
Social Media UsageJOY1.11
Family OrientationCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Jack Harlow
CountryShare
United States58.2%
United Kingdom5.9%
Canada5.2%

See Jack Harlow audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Jack Harlow have in United States?

Jack Harlow has an estimated audience of 2,499,600 people in United States, concentrated in California and Texas.

What is the gender split and age of Jack Harlow fans?

51.9% of Jack Harlow fans are female, 48.1% are male, with an average age of 36.6 years.

Which brands do Jack Harlow fans like most?

Jack Harlow fans show strongest brand affinity for Combat sport (2.46×), Harlow (14.42×), and TV Fanatic (12.8×) over the country average.

Where do Jack Harlow fans live in United States?

Jack Harlow fans in United States are most concentrated in California (reach 279,103), Texas (reach 209,521), and Florida (reach 173,999). These three regions account for the largest share of the active audience.

What other brands do Jack Harlow fans also like?

Beyond Jack Harlow itself, the audience over-indexes on Harlow (14.42×), TV Fanatic (12.8×), Grinch (4.66×), and Historic site (4.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Harlow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.