Rascasse Audience Intelligence

DaBaby Audience in United States

A data profile of the people who buy, follow and care about DaBaby in United States — modelled from more than twelve digital signal sources. DaBaby has an estimated audience of 1,153,666 people in United States.

#143among Hip hop in United States#4632among Person in United States#2705in Music & Radio

The average DaBaby fan in United States is 27.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Moneybagg Yo, Hair Extensions, TikTok, with strongest over-indexing on Moneybagg Yo (30.46× the country average).

Demographically, the DaBaby audience skews balanced with an average age of 27.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DaBaby fan in United States is balanced, around 27.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moneybagg Yo.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DaBaby profile in United States.

Audience size
1.2M
in United States
Gender
45.6%♀
54.4% male
Age
27.1
average years
Country rank
#21462
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DaBaby fans

45.6% are female, 54.4% are male, average age 27.1.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for DaBaby audience in United States
MetricValue
Female45.6%
Male54.4%
Average age27.1
Estimated audience size1,153,666
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the DaBaby audience in United States
Age bracketShare%
16-1950%
20-2929%
30-3913%
40-496%
50+2%
Fig. 04

Worldwide distribution

58.1%

of the worldwide DaBaby audience comes from United States.

Worldwide audience distribution share by country for DaBaby
CountryShare
United States58.1%
Canada4.2%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DaBaby audience in United States is strongest.

Fig. 05

Top regions by affinity

DaBaby fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~80K2.22×
02South Carolina~30K1.70×
03Georgia~60K1.69×
04Mississippi~20K1.58×
05Louisiana~20K1.49×
06Alabama~20K1.45×
07Texas~100K1.40×
08Arkansas~10K1.38×
09Maryland~30K1.31×
10Virginia~40K1.27×
11Ohio~40K1.21×
12Washington, District of Columbia~4K1.15×
13Tennessee~30K1.13×
14West Virginia~6K1.13×
15Indiana~20K1.12×
16Oklahoma~10K1.12×
17Florida~80K1.08×
18Michigan~30K1.05×
19Missouri~20K1.05×
20Delaware~3K1.05×
21Illinois~40K1.04×
22Kentucky~20K1.04×
23Pennsylvania~40K1.02×
24Nevada~10K0.98×
25Kansas~9K0.95×
26New York~60K0.94×
27New Jersey~30K0.92×
28North Dakota~2K0.91×
29Connecticut~10K0.89×
30California~100K0.88×
31Massachusetts~20K0.84×
32Arizona~20K0.83×
33Nebraska~5K0.83×
34Rhode Island~3K0.82×
35Wisconsin~10K0.79×
36New Mexico~5K0.79×
37Minnesota~10K0.78×
38Alaska~2K0.78×
39Washington~20K0.77×
40Iowa~7K0.77×
41South Dakota~2K0.75×
42Vermont~1K0.73×
43Colorado~10K0.72×
44Hawaii~4K0.72×
45Oregon~9K0.70×
46Maine~3K0.70×
47New Hampshire~3K0.69×
48Montana~2K0.69×
49Idaho~4K0.68×
50Utah~7K0.66×
Fig. 06

Affinity by region

Affinity by region — DaBaby, United States
0.66×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DaBaby audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DaBaby audience
#·InterestCategoryAffinity×
01Moneybagg YoMusic & Radio30.46×
02Teyana TaylorMovies & TV6.94×
03ASAP RockyMusic & Radio5.63×
04Hair ExtensionsBeauty & Wellness5.11×
05Rick and MortyMovies & TV4.01×
06Gangsta rapMusic & Radio3.55×
07DancehallsMusic & Radio3.50×
08Internet celebrityInternet & Social Media3.15×
09Sneaker collectingFashion & Accessoires2.91×
10StreetwearFashion & Accessoires2.77×
11TikTokInternet & Social Media2.54×
12NikeFashion & Accessoires2.47×
13Los Angeles LakersSports2.47×
14Music festivalsMusic & Radio2.44×
15Google DriveTechnology & Electronics2.23×
16ConcertsMusic & Radio2.06×
17Music videosMusic & Radio2.02×
18SpotifyInternet & Social Media2.00×
19Blues musicMusic & Radio1.94×
20Electronic musicMusic & Radio1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DaBaby audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DaBaby audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.63×
Career OrientationPOWER1.41×
Family OrientationCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DaBaby audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
SustainabilityBALANCE0.82×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DaBaby have in United States?

DaBaby has an estimated audience of 1,153,666 people in United States, concentrated in Texas and California.

02

What is the gender split and age of DaBaby fans?

45.6% of DaBaby fans are female, 54.4% are male, with an average age of 27.1 years.

03

Which brands do DaBaby fans like most?

DaBaby fans show strongest brand affinity for Moneybagg Yo (30.46×), Hair Extensions (5.11×), and TikTok (2.54×) over the country average.

04

Where do DaBaby fans live in United States?

DaBaby fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do DaBaby fans also like?

Beyond DaBaby itself, the audience over-indexes on Hair Extensions (5.11×), TikTok (2.54×), Teyana Taylor (6.94×), and Spotify (2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See DaBaby audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DaBaby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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