DaBaby Audience in United States

DaBaby logo

DaBaby has an estimated audience of 1,151,154 people in United States. 47.1% are female, 52.9% are male, average age 26.8. Top regions: Texas, California, Florida. Top brand affinities: Combat sport, Harlow, TV Fanatic, Grinch, Historic site.

The average DaBaby fan in United States is 26.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Combat sport, Harlow, TV Fanatic, with strongest over-indexing on Combat sport (2.72× the country average). Demographically, the DaBaby audience skews balanced with an average age of 26.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of DaBaby fans

Demographic split for DaBaby audience in United States
MetricValue
Female47.1%
Male52.9%
Average age26.8
Estimated audience size1,151,154

Audience persona

The typical DaBaby fan in United States is balanced, around 26.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for DaBaby in United States
RegionReachAffinity
Texas145,7521.47×
California118,4780.94×
Florida92,2721.18×
North Carolina77,1732.23×
Georgia63,0391.78×
New York62,7350.98×
Ohio42,0971.19×
Illinois40,7971.06×
Pennsylvania39,2991.01×
Virginia36,4551.3×
Michigan31,8051.06×
South Carolina29,8411.72×
New Jersey27,5470.94×
Tennessee27,2531.18×
Maryland25,7911.3×
Indiana24,0851.15×
Alabama23,6621.47×
Louisiana23,1441.56×
Missouri20,6991.12×
Arizona20,1190.86×
Massachusetts19,7060.87×
Washington18,8930.82×
Mississippi15,6751.65×
Kentucky14,4481×
Minnesota13,3330.81×
Oklahoma13,1491.03×
Colorado12,8460.71×
Wisconsin12,7140.73×
Arkansas11,8781.25×
Nevada11,4991.03×
Connecticut10,5570.91×
Oregon9,6080.73×
Kansas9,3061.03×
Iowa7,3110.77×
Utah6,6840.65×
West Virginia4,9320.92×
Nebraska4,5380.79×
New Mexico4,2320.73×
Washington, District of Columbia3,8901.12×
Idaho3,6430.63×
Hawaii3,3250.67×
Delaware3,1210.98×
Rhode Island2,9060.79×
New Hampshire2,9030.64×
Maine2,6420.64×
Montana1,7470.55×
Alaska1,6760.68×
South Dakota1,6640.63×
North Dakota1,5900.67×
Vermont1,1950.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DaBaby audience
BrandAffinityCategory
Combat sport2.72×Sports
Harlow19.05×Travel & Leisure
TV Fanatic16.88×Movies & TV
Grinch6.11×Movies & TV
Historic site6.05×Arts & Culture
No Escape (1994 film)15.77×Movies & TV
Vocal harmony6.29×Music & Radio
Mathcore8.89×Music & Radio
Goop5.34×Internet & Social Media
Japanese domestic market4.09×Politics & Society
Governor of Michigan6.03×Politics & Society
Hipster7.8×Politics & Society
Fairy godmother5.63×Literature
Elsword11.27×Games
Racing1.77×Cars & Mobility
UK garage3.59×Music & Radio
Bank account1.59×Business & Career
Staycation2.08×Home & Garden
Graham Greene3.73×Literature
Consequence (rapper)3.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DaBaby audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.32
Early Adopter MentalityPOWER1.65
Luxury OrientationPREMIUM1.18
Social Media UsageJOY1.08
ExtroversionTHRILL1.05
Family OrientationCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for DaBaby
CountryShare
United States59.3%
Canada4.1%
United Kingdom3.2%

See DaBaby audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does DaBaby have in United States?

DaBaby has an estimated audience of 1,151,154 people in United States, concentrated in Texas and California.

What is the gender split and age of DaBaby fans?

47.1% of DaBaby fans are female, 52.9% are male, with an average age of 26.8 years.

Which brands do DaBaby fans like most?

DaBaby fans show strongest brand affinity for Combat sport (2.72×), Harlow (19.05×), and TV Fanatic (16.88×) over the country average.

Where do DaBaby fans live in United States?

DaBaby fans in United States are most concentrated in Texas (reach 145,752), California (reach 118,478), and Florida (reach 92,272). These three regions account for the largest share of the active audience.

What other brands do DaBaby fans also like?

Beyond DaBaby itself, the audience over-indexes on Harlow (19.05×), TV Fanatic (16.88×), Grinch (6.11×), and Historic site (6.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DaBaby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.