Rascasse Audience Intelligence

Lil Tjay Audience in United States

A data profile of the people who buy, follow and care about Lil Tjay in United States — modelled from more than twelve digital signal sources. Lil Tjay has an estimated audience of 1,132,028 people in United States.

#147among Hip hop in United States#4724among Person in United States#2761in Music & Radio

The average Lil Tjay fan in United States is 27.1 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Moneybagg Yo, Hair Extensions, TikTok, with strongest over-indexing on Moneybagg Yo (44.2× the country average).

Demographically, the Lil Tjay audience skews balanced with an average age of 27.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lil Tjay fan in United States is balanced, around 27.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Moneybagg Yo.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lil Tjay profile in United States.

Audience size
1.1M
in United States
Gender
45.6%♀
54.4% male
Age
27.1
average years
Country rank
#21735
Person in United States
Fig. 01

Search interest · 12-month trend

+222%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lil Tjay fans

45.6% are female, 54.4% are male, average age 27.1.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Lil Tjay audience in United States
MetricValue
Female45.6%
Male54.4%
Average age27.1
Estimated audience size1,132,028
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Lil Tjay audience in United States
Age bracketShare%
16-1950%
20-2929%
30-3913%
40-496%
50+2%
Fig. 04

Worldwide distribution

48.9%

of the worldwide Lil Tjay audience comes from United States.

Worldwide audience distribution share by country for Lil Tjay
CountryShare
United States48.9%
Canada5.0%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lil Tjay audience in United States is strongest.

Fig. 05

Top regions by affinity

Lil Tjay fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.87×
02Georgia~40K1.60×
03New Jersey~30K1.46×
04Maryland~20K1.46×
05Delaware~3K1.43×
06Mississippi~9K1.39×
07Connecticut~10K1.36×
08Pennsylvania~30K1.35×
09North Carolina~30K1.35×
10South Carolina~20K1.35×
11Massachusetts~20K1.33×
12Rhode Island~3K1.32×
13Louisiana~10K1.29×
14Virginia~20K1.27×
15Florida~60K1.26×
16Alabama~10K1.25×
17Washington, District of Columbia~3K1.16×
18Ohio~30K1.13×
19Indiana~20K1.12×
20Illinois~30K1.07×
21Arkansas~6K1.01×
22Texas~60K1.00×
23Kentucky~9K1.00×
24Michigan~20K0.99×
25Tennessee~10K0.95×
26Oklahoma~8K0.93×
27Nevada~7K0.93×
28West Virginia~3K0.93×
29Missouri~10K0.92×
30South Dakota~2K0.89×
31Minnesota~9K0.87×
32Nebraska~3K0.87×
33Arizona~10K0.86×
34California~70K0.84×
35Kansas~5K0.84×
36Oregon~7K0.81×
37North Dakota~1K0.81×
38Iowa~5K0.80×
39Wisconsin~9K0.79×
40Vermont~1K0.79×
41New Hampshire~2K0.78×
42Maine~2K0.77×
43New Mexico~3K0.76×
44Alaska~1K0.75×
45Washington~10K0.73×
46Hawaii~2K0.67×
47Colorado~8K0.65×
48Idaho~2K0.63×
49Montana~1K0.61×
50Utah~4K0.53×
Fig. 06

Affinity by region

Affinity by region — Lil Tjay, United States
0.53×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lil Tjay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lil Tjay audience
#·InterestCategoryAffinity×
01Moneybagg YoMusic & Radio44.20×
02Teyana TaylorMovies & TV7.71×
03Anthony JoshuaSports7.00×
04Hair ExtensionsBeauty & Wellness6.43×
05Rick and MortyMovies & TV5.16×
06Gangsta rapMusic & Radio3.74×
07Internet celebrityInternet & Social Media3.50×
08StreetwearFashion & Accessoires2.70×
09TikTokInternet & Social Media2.53×
10High-definition televisionTechnology & Electronics2.34×
11First-person shooter gamesGames2.32×
12Google DriveTechnology & Electronics2.30×
13Music videosMusic & Radio2.12×
14Blues musicMusic & Radio2.08×
15ConcertsMusic & Radio2.05×
16Instant messagingInternet & Social Media2.05×
17SpotifyInternet & Social Media1.97×
18Consumer electronicsTechnology & Electronics1.65×
19VehiclesCars & Mobility1.56×
20ClothingFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lil Tjay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lil Tjay audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
Career OrientationPOWER1.45×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lil Tjay audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
SustainabilityBALANCE0.79×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lil Tjay have in United States?

Lil Tjay has an estimated audience of 1,132,028 people in United States, concentrated in New York and California.

02

What is the gender split and age of Lil Tjay fans?

45.6% of Lil Tjay fans are female, 54.4% are male, with an average age of 27.1 years.

03

Which brands do Lil Tjay fans like most?

Lil Tjay fans show strongest brand affinity for Moneybagg Yo (44.2×), Hair Extensions (6.43×), and TikTok (2.53×) over the country average.

04

Where do Lil Tjay fans live in United States?

Lil Tjay fans in United States are most concentrated in New York (reach ~80K), California (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lil Tjay fans also like?

Beyond Lil Tjay itself, the audience over-indexes on Hair Extensions (6.43×), TikTok (2.53×), Teyana Taylor (7.71×), and Consumer electronics (1.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lil Tjay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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