Soy sauce Audience in United States

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Soy sauce has an estimated audience of 1,469,812 people in United States. 61.4% are female, 38.6% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Restaurants, Cuisine, Little Monster, Alcoholic beverages.

The average Soy sauce fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Restaurants, Cuisine, with strongest over-indexing on Yahoo!奇摩名人娛樂 (4.03× the country average). Demographically, the Soy sauce audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Soy sauce fans

Demographic split for Soy sauce audience in United States
MetricValue
Female61.4%
Male38.6%
Average age39.4
Estimated audience size1,469,812

Audience persona

The typical Soy sauce fan in United States is more female, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Soy sauce in United States
RegionReachAffinity
California235,9581.46×
Texas155,8401.23×
New York106,2711.29×
Florida104,4931.05×
Illinois53,6811.1×
Georgia49,0421.08×
Pennsylvania46,9600.95×
North Carolina45,6741.03×
Ohio41,0720.91×
New Jersey40,1631.07×
Washington38,3151.3×
Michigan37,5890.98×
Virginia35,6321×
Massachusetts34,2231.18×
Arizona28,4270.95×
Tennessee26,9170.91×
Maryland26,4391.05×
Indiana26,0380.97×
Minnesota25,0841.19×
Wisconsin21,9530.99×
Colorado21,5700.93×
South Carolina21,3650.97×
Missouri21,3380.9×
Louisiana20,1521.06×
Oregon18,8351.12×
Alabama18,3700.89×
Kentucky16,9200.92×
Oklahoma16,5411.01×
Nevada16,2911.15×
Connecticut15,8641.08×
Utah12,6030.96×
Arkansas12,0811×
Kansas11,8001.02×
Iowa11,4510.95×
Mississippi10,9100.9×
Hawaii8,2871.31×
Nebraska7,3921×
New Mexico6,8360.93×
Idaho6,5540.89×
New Hampshire5,0820.88×
West Virginia5,0330.74×
Maine4,6380.88×
Rhode Island4,4760.96×
Washington, District of Columbia4,2350.96×
Delaware3,6230.89×
Montana3,3450.82×
Alaska3,1681.01×
South Dakota2,7260.8×
North Dakota2,6760.89×
Vermont1,9390.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soy sauce audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂4.03×Internet & Social Media
Restaurants1.54×Food & Beverages
Cuisine1.7×Food & Beverages
Little Monster17.46×Music & Radio
Alcoholic beverages1.51×Food & Beverages
Eating1.69×Food & Beverages
Sales promotion1.53×Shopping
Instant messaging1.68×Internet & Social Media
Dish (food)1.92×Food & Beverages
Doordash1.87×Food & Beverages
Pork loin6.1×Food & Beverages
Wingstop1.67×Food & Beverages
Lunch1.64×Food & Beverages
Take-out1.65×Food & Beverages
Foodie1.55×Food & Beverages
Culinary art1.5×Arts & Culture
Sauce2.49×Food & Beverages
Panda Express1.54×Food & Beverages
Steak1.7×Food & Beverages
Local food1.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soy sauce audience
TraitClusterScore
IndulgenceJOY1.8
Urban LifestyleOPEN1.53
TravellingTHRILL1.48
Design AffinityPREMIUM1.42
Price SensitivityPREMIUM1.41
Healthy LifestyleBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Soy sauce
CountryShare
Taiwan12.2%
United States12.2%
Japan9.2%

See Soy sauce audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Soy sauce have in United States?

Soy sauce has an estimated audience of 1,469,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Soy sauce fans?

61.4% of Soy sauce fans are female, 38.6% are male, with an average age of 39.4 years.

Which brands do Soy sauce fans like most?

Soy sauce fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (4.03×), Restaurants (1.54×), and Cuisine (1.7×) over the country average.

Where do Soy sauce fans live in United States?

Soy sauce fans in United States are most concentrated in California (reach 235,958), Texas (reach 155,840), and New York (reach 106,271). These three regions account for the largest share of the active audience.

What other brands do Soy sauce fans also like?

Beyond Soy sauce itself, the audience over-indexes on Restaurants (1.54×), Cuisine (1.7×), Little Monster (17.46×), and Alcoholic beverages (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soy sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.