Habanero Audience in United States

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Habanero has an estimated audience of 808,527 people in United States. 50.4% are female, 49.6% are male, average age 38.8. Top regions: Louisiana, Texas, California. Top brand affinities: Little Monster, Oscar the Grouch, Wingstop, Texas Roadhouse, Buffalo Wild Wings.

The average Habanero fan in United States is 38.8 years old, balanced, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, California. Top brand affinities include Little Monster, Oscar the Grouch, Wingstop, with strongest over-indexing on Little Monster (24.01× the country average). Demographically, the Habanero audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Habanero fans

Demographic split for Habanero audience in United States
MetricValue
Female50.4%
Male49.6%
Average age38.8
Estimated audience size808,527

Audience persona

The typical Habanero fan in United States is balanced, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Little Monster.

Top regions in United States

Top regions ranked by reach for Habanero in United States
RegionReachAffinity
Louisiana72,0766.91×
Texas63,3470.91×
California62,7600.71×
Ohio41,2631.66×
Florida38,0110.69×
Missouri28,6632.2×
Illinois27,0691×
New York23,1960.51×
Alabama21,9551.94×
Tennessee21,6951.34×
Oregon18,9532.04×
North Carolina18,8140.77×
Georgia16,5270.66×
Nevada16,1692.07×
Pennsylvania14,5250.53×
South Carolina13,6971.13×
Wisconsin12,9781.07×
Washington12,0550.74×
Arizona12,0230.73×
Colorado12,0210.94×
Virginia11,3580.58×
Michigan11,3110.53×
Oklahoma11,2171.25×
New Jersey10,7780.52×
Iowa9,8061.47×
Massachusetts9,3380.59×
Indiana8,9870.61×
Kentucky8,3610.82×
Maryland8,0010.58×
Minnesota7,6710.66×
West Virginia6,7211.79×
Mississippi6,1590.92×
New Mexico5,1801.28×
Hawaii4,9941.44×
Kansas4,4010.69×
Utah4,3490.6×
Connecticut3,9320.48×
Arkansas3,7100.56×
Idaho2,4360.6×
Nebraska2,2180.55×
South Dakota1,8751×
Washington, District of Columbia1,7110.7×
New Hampshire1,4640.46×
Maine1,4170.49×
Montana1,0740.48×
Rhode Island1,0100.39×
Delaware9380.42×
Alaska8830.51×
North Dakota8720.52×
Vermont7110.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Habanero audience
BrandAffinityCategory
Little Monster24.01×Music & Radio
Oscar the Grouch34.1×Movies & TV
Wingstop2.03×Food & Beverages
Texas Roadhouse1.7×Food & Beverages
Buffalo Wild Wings2.16×Food & Beverages
Cholula Hot Sauce19.19×Food & Beverages
Burger King1.73×Food & Beverages
Chipotle Mexican Grill2.05×Food & Beverages
Chick-fil-A1.51×Food & Beverages
Taco Bell1.55×Food & Beverages
Pizza Hut1.56×Food & Beverages
Solenn Heussaff28.52×Movies & TV
7-Eleven1.91×Shopping
Advance Auto Parts2.23×Cars & Mobility
Godzilla1.83×Movies & TV
KFC1.84×Food & Beverages
Doordash1.65×Food & Beverages
Panda Express1.59×Food & Beverages
Chili pepper3.42×Food & Beverages
Flatline1.71×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Habanero audience
TraitClusterScore
Healthy LifestyleBALANCE1.99
IndulgenceJOY1.83
Quality AwarenessPREMIUM1.44
LGBTQ+ IdentityOPEN1.42
Urban LifestyleOPEN1.4
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Habanero
CountryShare
United States38.5%
Italy6.2%
Germany4.9%

See Habanero audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Habanero have in United States?

Habanero has an estimated audience of 808,527 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Habanero fans?

50.4% of Habanero fans are female, 49.6% are male, with an average age of 38.8 years.

Which brands do Habanero fans like most?

Habanero fans show strongest brand affinity for Little Monster (24.01×), Oscar the Grouch (34.1×), and Wingstop (2.03×) over the country average.

Where do Habanero fans live in United States?

Habanero fans in United States are most concentrated in Louisiana (reach 72,076), Texas (reach 63,347), and California (reach 62,760). These three regions account for the largest share of the active audience.

What other brands do Habanero fans also like?

Beyond Habanero itself, the audience over-indexes on Oscar the Grouch (34.1×), Wingstop (2.03×), Texas Roadhouse (1.7×), and Buffalo Wild Wings (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Habanero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.