Rascasse Audience Intelligence

Habanero Audience in United States

A data profile of the people who buy, follow and care about Habanero in United States — modelled from more than twelve digital signal sources. Habanero has an estimated audience of 808,527 people in United States.

#41among Spice in United States#9489among Topic in United States#1518in Food & Beverages

The average Habanero fan in United States is 38.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Louisiana.

Top brand affinities include Little Monster, Oscar the Grouch, Wingstop, with strongest over-indexing on Little Monster (24.01× the country average).

Demographically, the Habanero audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Habanero fan in United States is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Little Monster.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Habanero profile in United States.

Audience size
809K
in United States
Gender
50.4%♀
49.6% male
Age
38.8
average years
Country rank
#27286
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Habanero fans

50.4% are female, 49.6% are male, average age 38.8.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Habanero audience in United States
MetricValue
Female50.4%
Male49.6%
Average age38.8
Estimated audience size808,527
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Habanero audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Habanero audience comes from United States.

Worldwide audience distribution share by country for Habanero
CountryShare
United States38.2%
Italy6.2%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Habanero audience in United States is strongest.

Fig. 05

Top regions by affinity

Habanero fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~60K5.79×
02Missouri~30K2.24×
03Oregon~20K1.94×
04Alabama~20K1.92×
05Iowa~10K1.89×
06Nevada~10K1.88×
07New Mexico~7K1.83×
08West Virginia~7K1.79×
09Ohio~40K1.70×
10Hawaii~6K1.59×
11Tennessee~20K1.31×
12Oklahoma~10K1.26×
13South Dakota~2K1.21×
14South Carolina~10K1.19×
15Wisconsin~10K1.09×
16Mississippi~7K1.04×
17Illinois~30K0.97×
18Texas~60K0.91×
19Colorado~10K0.90×
20North Carolina~20K0.83×
21Kentucky~8K0.82×
22Kansas~5K0.77×
23Washington~10K0.75×
24Washington, District of Columbia~2K0.72×
25Arizona~10K0.71×
26California~60K0.70×
27Minnesota~8K0.70×
28Florida~40K0.69×
29Georgia~20K0.69×
30North Dakota~1K0.68×
31Idaho~3K0.67×
32Alaska~1K0.67×
33Vermont<1K0.64×
34New Jersey~10K0.63×
35Nebraska~3K0.63×
36Indiana~9K0.62×
37Maryland~9K0.62×
38Montana~1K0.62×
39Utah~4K0.61×
40Arkansas~4K0.61×
41Virginia~10K0.57×
42Maine~2K0.57×
43Delaware~1K0.57×
44Pennsylvania~20K0.56×
45Massachusetts~9K0.56×
46Michigan~10K0.54×
47New Hampshire~2K0.54×
48Rhode Island~1K0.53×
49Connecticut~4K0.50×
50New York~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Habanero, United States
0.49×1.00×5.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Habanero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Habanero audience
#·InterestCategoryAffinity×
01Oscar the GrouchMovies & TV34.10×
02Solenn HeussaffMovies & TV28.52×
03Little MonsterMusic & Radio24.01×
04Cholula Hot SauceFood & Beverages19.19×
05Chili pepperFood & Beverages3.42×
06Advance Auto PartsCars & Mobility2.23×
07Buffalo Wild WingsFood & Beverages2.16×
08Chipotle Mexican GrillFood & Beverages2.05×
09WingstopFood & Beverages2.03×
107-ElevenShopping1.91×
11KFCFood & Beverages1.84×
12GodzillaMovies & TV1.83×
13Burger KingFood & Beverages1.73×
14Texas RoadhouseFood & Beverages1.70×
15DoordashFood & Beverages1.65×
16Popeyes Louisiana KitchenFood & Beverages1.64×
17Panda ExpressFood & Beverages1.59×
18Pizza HutFood & Beverages1.56×
19Taco BellFood & Beverages1.55×
20Chick-fil-AFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Habanero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Habanero audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.27×
Early Adopter MentalityPOWER1.17×
Healthy LifestyleBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Habanero audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
SpiritualityBALANCE0.87×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Habanero have in United States?

Habanero has an estimated audience of 808,527 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Habanero fans?

50.4% of Habanero fans are female, 49.6% are male, with an average age of 38.8 years.

03

Which brands do Habanero fans like most?

Habanero fans show strongest brand affinity for Little Monster (24.01×), Oscar the Grouch (34.1×), and Wingstop (2.03×) over the country average.

04

Where do Habanero fans live in United States?

Habanero fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and Louisiana (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Habanero fans also like?

Beyond Habanero itself, the audience over-indexes on Oscar the Grouch (34.1×), Wingstop (2.03×), Texas Roadhouse (1.7×), and Cholula Hot Sauce (19.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Habanero audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Habanero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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