Rascasse Audience Intelligence

Cholula Hot Sauce Target Market in United States

A data profile of the people who buy, follow and care about Cholula Hot Sauce in United States — modelled from more than twelve digital signal sources. Cholula Hot Sauce has an estimated audience of 472,010 people in United States.

#3891among Brand in United States#2022in Food & Beverages

The average Cholula Hot Sauce fan in United States is 34.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tabasco, Panda Express, Pizza Hut, with strongest over-indexing on Tabasco (39.6× the country average).

Demographically, the Cholula Hot Sauce audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cholula Hot Sauce fan in United States is balanced, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Tabasco.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cholula Hot Sauce profile in United States.

Audience size
472K
in United States
Gender
50.6%♀
49.4% male
Age
34.8
average years
Country rank
#37894
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cholula Hot Sauce

50.6% are female, 49.4% are male, average age 34.8.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Cholula Hot Sauce audience in United States
MetricValue
Female50.6%
Male49.4%
Average age34.8
Estimated audience size472,010
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Cholula Hot Sauce audience in United States
Age bracketShare%
16-1921%
20-2931%
30-3926%
40-4917%
50+6%
Fig. 04

Worldwide distribution

78.7%

of the worldwide Cholula Hot Sauce audience comes from United States.

Worldwide audience distribution share by country for Cholula Hot Sauce
CountryShare
United States78.7%
Canada6.4%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cholula Hot Sauce audience in United States is strongest.

Fig. 05

Top regions by affinity

Cholula Hot Sauce customers by region in United States
#RegionReachAffinity×
01Nebraska~3K1.17×
02Oklahoma~6K1.14×
03North Dakota~1K1.13×
04Idaho~3K1.12×
05Alaska~1K1.12×
06Indiana~9K1.10×
07Iowa~4K1.10×
08Montana~1K1.10×
09Missouri~8K1.08×
10Wisconsin~7K1.08×
11Kansas~4K1.08×
12South Dakota~1K1.08×
13Kentucky~6K1.07×
14Michigan~10K1.06×
15Tennessee~10K1.06×
16Illinois~20K1.05×
17Colorado~8K1.05×
18Utah~4K1.04×
19Texas~40K1.03×
20Minnesota~7K1.03×
21Nevada~5K1.03×
22Arkansas~4K1.03×
23Arizona~10K1.02×
24New Hampshire~2K1.01×
25Oregon~5K1.00×
26West Virginia~2K0.99×
27California~50K0.98×
28Washington~9K0.98×
29New Mexico~2K0.98×
30Maine~2K0.98×
31Vermont<1K0.97×
32Ohio~10K0.96×
33North Carolina~10K0.95×
34Alabama~6K0.94×
35Hawaii~2K0.93×
36Florida~30K0.92×
37Pennsylvania~10K0.92×
38South Carolina~6K0.92×
39Connecticut~4K0.92×
40Rhode Island~1K0.92×
41Massachusetts~8K0.91×
42Maryland~7K0.91×
43Louisiana~5K0.90×
44Mississippi~3K0.90×
45Georgia~10K0.89×
46Washington, District of Columbia~1K0.89×
47Delaware~1K0.89×
48Virginia~10K0.88×
49New York~20K0.87×
50New Jersey~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Cholula Hot Sauce, United States
0.86×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cholula Hot Sauce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cholula Hot Sauce audience
#·InterestCategoryAffinity×
01TabascoFood & Beverages39.60×
02HabaneroFood & Beverages19.19×
03Veggie burgerFood & Beverages12.43×
04Weber GrillsHome & Garden12.24×
05Hot sauceFood & Beverages10.75×
06Fish and chipsFood & Beverages6.46×
07Brittany SnowMovies & TV5.93×
08White wineFood & Beverages5.79×
09Red wineFood & Beverages4.87×
10Panda ExpressFood & Beverages4.19×
11Pizza HutFood & Beverages3.56×
12Renewable energyBusiness & Career3.48×
13FedExBusiness & Career3.07×
14SubwayFood & Beverages3.01×
15WingstopFood & Beverages2.93×
16Domino's PizzaFood & Beverages2.91×
17Italian cuisineFood & Beverages2.70×
18BreakfastFood & Beverages2.60×
197-ElevenShopping2.60×
20McDonald'sFood & Beverages2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cholula Hot Sauce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cholula Hot Sauce audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.31×
IndulgenceJOY1.79×
Urban LifestyleOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cholula Hot Sauce audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Healthy LifestyleBALANCE0.82×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cholula Hot Sauce's target market in United States?

Cholula Hot Sauce's target market in United States covers an estimated 472,010 people, concentrated in California and Texas.

02

What is the gender split and age of Cholula Hot Sauce customers?

50.6% of the Cholula Hot Sauce audience are female, 49.4% are male, with an average age of 34.8 years.

03

Which brands do Cholula Hot Sauce fans like most?

Cholula Hot Sauce fans show strongest brand affinity for Tabasco (39.6×), Panda Express (4.19×), and Pizza Hut (3.56×) over the country average.

04

Where do Cholula Hot Sauce fans live in United States?

Cholula Hot Sauce fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cholula Hot Sauce fans also like?

Beyond Cholula Hot Sauce itself, the audience over-indexes on Panda Express (4.19×), Pizza Hut (3.56×), Subway (3.01×), and Hot sauce (10.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cholula Hot Sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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