Rascasse Audience Intelligence

Hot sauce Audience in United States

A data profile of the people who buy, follow and care about Hot sauce in United States — modelled from more than twelve digital signal sources. Hot sauce has an estimated audience of 3,788,467 people in United States.

#12among Spice in United States#4457among Topic in United States#539in Food & Beverages

The average Hot sauce fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casey, Buffalo Wild Wings, Peacemaker, with strongest over-indexing on Casey (2.91× the country average).

Demographically, the Hot sauce audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot sauce fan in United States is balanced, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Casey.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot sauce profile in United States.

Audience size
3.8M
in United States
Gender
48.4%♀
51.6% male
Age
37.0
average years
Country rank
#8415
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot sauce fans

48.4% are female, 51.6% are male, average age 37.0.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Hot sauce audience in United States
MetricValue
Female48.4%
Male51.6%
Average age37.0
Estimated audience size3,788,467
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Hot sauce audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Hot sauce audience comes from United States.

Worldwide audience distribution share by country for Hot sauce
CountryShare
United States38.4%
Taiwan6.9%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot sauce audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot sauce fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.23×
02Mississippi~40K1.22×
03Tennessee~90K1.17×
04Louisiana~60K1.15×
05Alabama~60K1.13×
06Arkansas~30K1.12×
07Kentucky~50K1.09×
08Delaware~10K1.09×
09Oklahoma~40K1.07×
10Indiana~70K1.06×
11Nebraska~20K1.06×
12Pennsylvania~100K1.05×
13North Carolina~100K1.05×
14Missouri~60K1.05×
15Kansas~30K1.05×
16Illinois~100K1.04×
17Ohio~100K1.03×
18South Carolina~60K1.03×
19Iowa~30K1.03×
20West Virginia~20K1.03×
21Alaska~8K1.03×
22Maryland~70K1.01×
23North Dakota~8K1.00×
24Michigan~100K0.99×
25Virginia~90K0.99×
26Oregon~40K0.99×
27South Dakota~9K0.99×
28Texas~300K0.98×
29Florida~300K0.98×
30Arizona~80K0.98×
31Minnesota~50K0.98×
32Idaho~20K0.98×
33Washington~70K0.96×
34Maine~10K0.96×
35Utah~30K0.95×
36New Jersey~90K0.94×
37Connecticut~40K0.94×
38Nevada~30K0.94×
39New York~200K0.93×
40Wisconsin~50K0.93×
41New Hampshire~10K0.93×
42Washington, District of Columbia~10K0.93×
43Colorado~60K0.92×
44California~400K0.91×
45New Mexico~20K0.91×
46Rhode Island~10K0.91×
47Massachusetts~70K0.90×
48Montana~9K0.90×
49Vermont~6K0.88×
50Hawaii~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Hot sauce, United States
0.84×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot sauce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot sauce audience
#·InterestCategoryAffinity×
01CaseyMusic & Radio2.91×
02SauceFood & Beverages2.24×
03Buffalo Wild WingsFood & Beverages2.20×
04O'Reilly Auto PartsCars & Mobility2.04×
05Advance Auto PartsCars & Mobility1.88×
06GameStopGames1.73×
07Ultimate Fighting ChampionshipSports1.71×
08WingstopFood & Beverages1.71×
09Papa John's PizzaFood & Beverages1.71×
10Chipotle Mexican GrillFood & Beverages1.69×
11GodzillaMovies & TV1.66×
12Taco BellFood & Beverages1.64×
13AutoZoneCars & Mobility1.64×
14Popeyes Louisiana KitchenFood & Beverages1.63×
15Little CaesarsFood & Beverages1.62×
16SteakFood & Beverages1.58×
17Burger KingFood & Beverages1.57×
18Pizza HutFood & Beverages1.56×
19NFL NetworkSports1.55×
20PeacemakerMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot sauce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot sauce audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
IndulgenceJOY1.28×
Convenience OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot sauce audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.95×
SpiritualityBALANCE0.96×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot sauce have in United States?

Hot sauce has an estimated audience of 3,788,467 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hot sauce fans?

48.4% of Hot sauce fans are female, 51.6% are male, with an average age of 37.0 years.

03

Which brands do Hot sauce fans like most?

Hot sauce fans show strongest brand affinity for Casey (2.91×), Buffalo Wild Wings (2.2×), and Peacemaker (1.51×) over the country average.

04

Where do Hot sauce fans live in United States?

Hot sauce fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hot sauce fans also like?

Beyond Hot sauce itself, the audience over-indexes on Buffalo Wild Wings (2.2×), Peacemaker (1.51×), Taco Bell (1.64×), and AutoZone (1.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hot sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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