Hot sauce Audience in United States

Hot sauce logo

Hot sauce has an estimated audience of 3,788,467 people in United States. 48.4% are female, 51.6% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Casey, Friends, Buffalo Wild Wings, AutoZone, Peacemaker.

The average Hot sauce fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casey, Friends, Buffalo Wild Wings, with strongest over-indexing on Casey (2.91× the country average). Demographically, the Hot sauce audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Hot sauce fans

Demographic split for Hot sauce audience in United States
MetricValue
Female48.4%
Male51.6%
Average age37.0
Estimated audience size3,788,467

Audience persona

The typical Hot sauce fan in United States is balanced, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Casey.

Top regions in United States

Top regions ranked by reach for Hot sauce in United States
RegionReachAffinity
California395,4130.95×
Texas325,3641×
Florida267,1361.04×
New York203,4630.96×
Georgia150,4051.29×
Illinois137,1531.09×
Pennsylvania134,4161.05×
Ohio124,4191.07×
North Carolina121,9111.07×
Michigan99,0871×
New Jersey92,0100.95×
Tennessee91,9521.21×
Virginia91,9161×
Arizona80,1871.04×
Washington75,5440.99×
Indiana75,0521.08×
Massachusetts67,6200.91×
Missouri66,7621.09×
Maryland65,3801×
South Carolina58,7701.03×
Alabama58,2131.1×
Colorado58,1450.97×
Louisiana57,1371.17×
Minnesota54,6571.01×
Wisconsin52,5080.92×
Kentucky52,2981.1×
Oklahoma46,0691.1×
Oregon42,5350.98×
Connecticut37,4470.99×
Mississippi37,2331.19×
Nevada35,5430.97×
Arkansas33,4551.07×
Utah32,5960.96×
Kansas32,5601.09×
Iowa32,4941.04×
Nebraska19,3791.02×
Idaho18,2900.96×
West Virginia16,9480.96×
New Mexico16,4610.87×
Hawaii13,2260.81×
New Hampshire13,2210.89×
Maine12,1610.9×
Delaware10,9681.05×
Washington, District of Columbia10,8600.95×
Rhode Island10,4930.87×
Montana9,0300.86×
South Dakota8,2240.94×
Alaska7,9560.98×
North Dakota6,9170.89×
Vermont5,1010.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot sauce audience
BrandAffinityCategory
Casey2.91×Music & Radio
Friends1.55×Movies & TV
Buffalo Wild Wings2.2×Food & Beverages
AutoZone1.64×Cars & Mobility
Peacemaker1.51×Movies & TV
Taco Bell1.64×Food & Beverages
Pizza Hut1.56×Food & Beverages
Burger King1.57×Food & Beverages
Wingstop1.71×Food & Beverages
Ultimate Fighting Championship1.71×Sports
O'Reilly Auto Parts2.04×Cars & Mobility
Chipotle Mexican Grill1.69×Food & Beverages
Godzilla1.66×Movies & TV
Little Caesars1.62×Food & Beverages
Advance Auto Parts1.88×Cars & Mobility
GameStop1.73×Games
NFL Network1.55×Sports
Steak1.58×Food & Beverages
Sauce2.24×Food & Beverages
Fishing reel1.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot sauce audience
TraitClusterScore
IndulgenceJOY1.66
Urban LifestyleOPEN1.59
Convenience OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.31
Quality AwarenessPREMIUM1.29
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Hot sauce
CountryShare
United States38.4%
Taiwan6.9%
United Kingdom3.9%

See Hot sauce audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Hot sauce have in United States?

Hot sauce has an estimated audience of 3,788,467 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot sauce fans?

48.4% of Hot sauce fans are female, 51.6% are male, with an average age of 37.0 years.

Which brands do Hot sauce fans like most?

Hot sauce fans show strongest brand affinity for Casey (2.91×), Friends (1.55×), and Buffalo Wild Wings (2.2×) over the country average.

Where do Hot sauce fans live in United States?

Hot sauce fans in United States are most concentrated in California (reach 395,413), Texas (reach 325,364), and Florida (reach 267,136). These three regions account for the largest share of the active audience.

What other brands do Hot sauce fans also like?

Beyond Hot sauce itself, the audience over-indexes on Friends (1.55×), Buffalo Wild Wings (2.2×), AutoZone (1.64×), and Peacemaker (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.