Tabasco Audience in United States

Tabasco logo

Tabasco has an estimated audience of 757,349 people in United States. 42.6% are female, 57.4% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Liga MX, Club América, Broadcast engineering, Cholula Hot Sauce, State of Mexico.

The average Tabasco fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Liga MX, Club América, Broadcast engineering, with strongest over-indexing on Liga MX (10.04× the country average). Demographically, the Tabasco audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Tabasco fans

Demographic split for Tabasco audience in United States
MetricValue
Female42.6%
Male57.4%
Average age35.8
Estimated audience size757,349

Audience persona

The typical Tabasco fan in United States is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Liga MX.

Top regions in United States

Top regions ranked by reach for Tabasco in United States
RegionReachAffinity
California114,4471.37×
Texas96,4131.48×
Florida47,7260.93×
New York45,0261.06×
Louisiana38,5033.94×
Illinois26,0891.03×
Georgia20,5440.88×
North Carolina20,0470.88×
Arizona19,1511.24×
Washington18,9161.25×
Pennsylvania18,8810.74×
Virginia17,9040.97×
Ohio17,6040.75×
New Jersey15,8820.82×
Tennessee14,5500.96×
Michigan14,3860.73×
Massachusetts13,8740.93×
Colorado13,7251.15×
Wisconsin12,5871.1×
Indiana10,8160.78×
Alabama10,5341×
Maryland10,5050.81×
Oregon10,4961.21×
Minnesota10,3090.95×
Missouri9,9780.82×
Nevada9,0241.23×
South Carolina8,6380.76×
Oklahoma8,5401.02×
Kentucky7,7490.82×
Utah7,1211.05×
Connecticut6,0140.79×
Arkansas5,9500.95×
Kansas5,8480.98×
Mississippi5,7830.93×
Hawaii5,2791.62×
Iowa5,1810.83×
New Mexico3,9301.03×
Idaho3,6330.96×
Nebraska3,1550.83×
Washington, District of Columbia2,4881.09×
West Virginia2,1750.62×
New Hampshire2,0350.68×
Maine1,8770.69×
Alaska1,8631.15×
Montana1,7510.83×
Rhode Island1,7490.73×
Delaware1,4230.68×
South Dakota1,2720.73×
North Dakota1,1490.74×
Vermont9480.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tabasco audience
BrandAffinityCategory
Liga MX10.04×Sports
Club América10.92×Sports
Broadcast engineering10.07×Business & Career
Cholula Hot Sauce39.6×Food & Beverages
State of Mexico12.1×Travel & Leisure
Real Madrid C.F.3.96×Sports
Soccer2.63×Sports
Mazatlán11.36×Travel & Leisure
Monterrey8.44×Travel & Leisure
Leslie Bibb12.64×Fashion & Accessoires
Bioenergy16.67×Home & Garden
Culture2.1×Literature
Food and drink1.7×Food & Beverages
Regions of Peru15.83×Travel & Leisure
Sales promotion2.43×Shopping
Erlang (programming language)19.25×Technology & Electronics
Cinema of Mexico18.66×Movies & TV
Sinaloa9.18×Travel & Leisure
Superman1.88×Movies & TV
Wikipedia3.18×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tabasco audience
TraitClusterScore
Risk AppetiteTHRILL2.2
LGBTQ+ IdentityOPEN2.19
Luxury OrientationPREMIUM1.53
Urban LifestyleOPEN1.42
SpiritualityBALANCE1.39
Need for SecurityCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Tabasco
CountryShare
Mexico43.2%
United States19.6%
Spain3.9%

See Tabasco audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Tabasco have in United States?

Tabasco has an estimated audience of 757,349 people in United States, concentrated in California and Texas.

What is the gender split and age of Tabasco fans?

42.6% of Tabasco fans are female, 57.4% are male, with an average age of 35.8 years.

Which brands do Tabasco fans like most?

Tabasco fans show strongest brand affinity for Liga MX (10.04×), Club América (10.92×), and Broadcast engineering (10.07×) over the country average.

Where do Tabasco fans live in United States?

Tabasco fans in United States are most concentrated in California (reach 114,447), Texas (reach 96,413), and Florida (reach 47,726). These three regions account for the largest share of the active audience.

What other brands do Tabasco fans also like?

Beyond Tabasco itself, the audience over-indexes on Club América (10.92×), Broadcast engineering (10.07×), Cholula Hot Sauce (39.6×), and State of Mexico (12.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tabasco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.