Rascasse Audience Intelligence

Tabasco Target Market in United States

A data profile of the people who buy, follow and care about Tabasco in United States — modelled from more than twelve digital signal sources. Tabasco has an estimated audience of 761,926 people in United States.

#2915among Brand in United States#1568in Food & Beverages

The average Tabasco fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, Liga MX, Ed Harris, with strongest over-indexing on FIFA World Cup 2026 (2.92× the country average).

Demographically, the Tabasco audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tabasco fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tabasco profile in United States.

Audience size
762K
in United States
Gender
42.6%♀
57.4% male
Age
35.8
average years
Country rank
#28335
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tabasco

42.6% are female, 57.4% are male, average age 35.8.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Tabasco audience in United States
MetricValue
Female42.6%
Male57.4%
Average age35.8
Estimated audience size761,926
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Tabasco audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Tabasco audience comes from United States.

Worldwide audience distribution share by country for Tabasco
CountryShare
Mexico43.4%
United States19.4%
Spain3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tabasco audience in United States is strongest.

Fig. 05

Top regions by affinity

Tabasco customers by region in United States
#RegionReachAffinity×
01Louisiana~40K3.98×
02Hawaii~5K1.57×
03Texas~90K1.41×
04California~100K1.33×
05Arizona~20K1.23×
06Alaska~2K1.21×
07Washington~20K1.20×
08Oregon~10K1.19×
09Nevada~9K1.19×
10Colorado~10K1.11×
11New Mexico~4K1.07×
12Washington, District of Columbia~2K1.06×
13Wisconsin~10K1.02×
14Utah~7K1.02×
15Alabama~10K1.01×
16Oklahoma~8K1.01×
17New York~40K1.00×
18Illinois~20K0.99×
19Idaho~4K0.99×
20Mississippi~6K0.97×
21Arkansas~6K0.97×
22Kansas~6K0.97×
23Virginia~20K0.94×
24Minnesota~10K0.94×
25Montana~2K0.92×
26Tennessee~10K0.91×
27Massachusetts~10K0.89×
28Nebraska~3K0.89×
29Florida~50K0.88×
30North Dakota~1K0.88×
31South Dakota~2K0.87×
32Georgia~20K0.86×
33Vermont~1K0.85×
34North Carolina~20K0.84×
35Maryland~10K0.83×
36Connecticut~6K0.83×
37Iowa~5K0.83×
38Kentucky~8K0.82×
39Rhode Island~2K0.82×
40New Jersey~20K0.81×
41Missouri~10K0.80×
42Indiana~10K0.79×
43Maine~2K0.79×
44Delaware~2K0.79×
45South Carolina~9K0.78×
46New Hampshire~2K0.78×
47Ohio~20K0.76×
48West Virginia~3K0.73×
49Pennsylvania~20K0.72×
50Michigan~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Tabasco, United States
0.72×1.00×3.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tabasco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tabasco audience
#·InterestCategoryAffinity×
01Cholula Hot SauceFood & Beverages39.60×
02Erlang (programming language)Technology & Electronics19.25×
03Cinema of MexicoMovies & TV18.66×
04BioenergyHome & Garden16.67×
05Regions of PeruTravel & Leisure15.83×
06State of MexicoTravel & Leisure12.10×
07MazatlánTravel & Leisure11.36×
08Club AméricaSports10.92×
09Ed HarrisMovies & TV10.60×
10Broadcast engineeringBusiness & Career10.07×
11Liga MXSports10.04×
12Malcolm in the MiddleMovies & TV9.10×
13MonterreyTravel & Leisure8.44×
14Real Madrid C.F.Sports3.96×
15FIFA World Cup 2026Sports2.92×
16SoccerSports2.63×
17FIFA World CupSports2.44×
18Sales promotionShopping2.43×
19CultureLiterature2.10×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tabasco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tabasco audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
TraditionCONSERVATISM1.68×
Urban LifestyleOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tabasco audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Community OrientationOPEN0.92×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tabasco's target market in United States?

Tabasco's target market in United States covers an estimated 761,926 people, concentrated in California and Texas.

02

What is the gender split and age of Tabasco customers?

42.6% of the Tabasco audience are female, 57.4% are male, with an average age of 35.8 years.

03

Which brands do Tabasco fans like most?

Tabasco fans show strongest brand affinity for FIFA World Cup 2026 (2.92×), Liga MX (10.04×), and Ed Harris (10.6×) over the country average.

04

Where do Tabasco fans live in United States?

Tabasco fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tabasco fans also like?

Beyond Tabasco itself, the audience over-indexes on Liga MX (10.04×), Ed Harris (10.6×), Broadcast engineering (10.07×), and Club América (10.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Tabasco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tabasco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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